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12/2/18
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© 2018 Bill Burnett & Dave Evansno distribution or reuse© 2018 Bill Burnett & Dave Evansno distribution or reuse
REGION
TO ADVOCATE & CATALYZE GREATER
THRIVING
774,000 LIVES
© 2018 Bill Burnett & Dave Evansno distribution or reuse
20%DESIGNING
YOUR LIFE
YOUR STANFORD
the PROFESSIONAL
~15%all students
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© 2018 Bill Burnett & Dave Evansno distribution or reuse
WHY?
© 2018 Bill Burnett & Dave Evansno distribution or reuse
QUESTION:
What are you going
to do with your life
after college?
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© 2018 Bill Burnett & Dave Evansno distribution or reuse
d.life lab:
apply the innovation principles of
design thinking to the wicked problem
of designing your life at and
after college.
OUR MISSION
© 2018 Bill Burnett & Dave Evansno distribution or reuse
we teach classes that help you
figure out what you want to be
when you grow up.
OUR MISSIONCan I take the class?!
--ingkeep
NEXT !
d.life lab:
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© 2018 Bill Burnett & Dave Evansno distribution or reuse
WHY?
© 2018 Bill Burnett & Dave Evansno distribution or reuse
DYSFUNCTIONAL BELIEFS
people are STUCK
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© 2018 Bill Burnett & Dave Evansno distribution or reuse
DYSFUNCTIONAL BELIEF #1
So, what’s your major?
Anthropology with a Minor in Creative Writing
What’re you gonna do with
THAT?!
© 2018 Bill Burnett & Dave Evansno distribution or reuse
DYSFUNCTIONAL BELIEF #2
What’s
Your
Passion?!
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© 2018 Bill Burnett & Dave Evansno distribution or reuse
• Are you SURE this is IT?
• Not SETTLING are you?!
DYSFUNCTIONAL BELIEF #3
© 2018 Bill Burnett & Dave Evansno distribution or reuse
THERE’s NOT ONERIGHT YOU.THERE ARE LOTSof GOOD YOUs !
SO THINK DIFFERENT...LIKE A DESIGNER
RE-FRAME
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© 2018 Bill Burnett & Dave Evansno distribution or reuse
ENGINEERING THINKING
Solve your
way forward
BUSINESS THINKING
DESIGN THINKING
Optimize your
way forward
Build your
way forward
BUREAUCRATIC THINKING
Process your
way forward
DIFFERENT KINDS OF THINKING:
© 2018 Bill Burnett & Dave Evansno distribution or reuse
DESIGN THINKINGA process
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© 2018 Bill Burnett & Dave Evansno distribution or reuse
CURIOSITY
RE-FRAMING
DESIGN THINKINGA culture of mindsets
© 2018 Bill Burnett & Dave Evansno distribution or reuse
LIFE DESIGN
IDEAS
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© 2018 Bill Burnett & Dave Evansno distribution or reuse
WORK – WHAT ARE WE REALLY AFTER
© 2018 Bill Burnett & Dave Evansno distribution or reuse
Connect the dots for COHERENCY & MEANING-MAKING
whoyouare
what you
believe
what youdo
IDEA #1: CONNECT THE DOTS
COMPASS
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© 2018 Bill Burnett & Dave Evansno distribution or reuse
ODYSSEY PLANNING !
IDEA #2 - HAVE LOTS OF LIFE IDEAS
© 2018 Bill Burnett & Dave Evansno distribution or reuse
3 ODYSSEY
PLANS
(because there are more than one of you)
TIME TO IDEATE ALTERNATIVE FUTURES
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© 2018 Bill Burnett & Dave Evansno distribution or reuse
DEVELOP
THREE 5 YR.ALTERNATIVE
FUTURES
TIME TO IDEATE ALTERNATIVE FUTURES
© 2018 Bill Burnett & Dave Evansno distribution or reuse
3 VERSIONS of ME?!
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© 2018 Bill Burnett & Dave Evansno distribution or reuse
WHY WILD IDEAS ?!
RESPECTABLE
IDEAWIL
D ID
EA
S
HID
DE
N ID
EA
S
That won’t work!!
to get your best ideas you want access to all your ideas
© 2018 Bill Burnett & Dave Evansno distribution or reuse
ONCE YOU’VE GOT SOME IDEAS THEN IT’s TIME FOR…IDEA #3: PROTOTYPING
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© 2018 Bill Burnett & Dave Evansno distribution or reuse
IDEA #3: PROTOTYPING
PROTOTYPE TO:
• ask interesting questions.
• expose assumptions.
• involve others with your ideas.
• sneak up on the future.
which enables us to achieve…
© 2018 Bill Burnett & Dave Evansno distribution or reuse
Fail often to succeed sooner.FAILURE IMMUNITY
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© 2018 Bill Burnett & Dave Evansno distribution or reuse
A GOOD PROTOTYPE is:
• cheap to construct
• fast to implement
• helps us learn
IDEA #3: PROTOTYPING
© 2018 Bill Burnett & Dave Evansno distribution or reuse
LIFE DESIGN PROTOTYPES
• prototype conversation
• prototype experience
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© 2018 Bill Burnett & Dave Evansno distribution or reuse
CURIOSITY
What am I curious about?
COOL !
© 2018 Bill Burnett & Dave Evansno distribution or reuse
Examples:
• I I love sailing and want to go sailing every
weekend, but I can’t afford a boat. How can
I get a boat?
• I really want to be a grandmother, but my
daughter doesn’t want to have kids. How
do I get her to start a family?
• The only way to change local policy is to do
it yourself. How do I get elected to city
council, especially after four losing
campaigns in a row.
RE-FRAMING
IDEA #4: don’t get STUCK on… ANCHOR PROBLEMS
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© 2018 Bill Burnett & Dave Evansno distribution or reuse
RE-FRAMING Examples:
• I love sailing – but buying a boat is an anchor
solution. I could join a sailing club, time-share
a boat, offer to crew other’s boats on the
weekends.
• I want to play with babies, so I could
volunteer at the community center.
OR I want to be more involved with my daughter,
so I’ll start reading what she reads.
• I want to engage with the council’s work, not
run campaigns. I could look for unelected job
openings. I could find the easiest council
member to work with and volunteer with her.
ANCHOR PROBLEMS - REFRAMED
© 2018 Bill Burnett & Dave Evansno distribution or reuse
OK - TIME TO WRAP IT UP!
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© 2018 Bill Burnett & Dave Evansno distribution or reuse
THE BIG REFRAME
“Dave, we put a ton of work into our PDP, and frankly it still isn’t all that great. Do you
know why?”
“Yes.”
not
it’s
© 2018 Bill Burnett & Dave Evansno distribution or reuse
• 3 Odyssey Plans
• Prototype Your Life (& Region, &…)
• Connect the Dots for Meaningwhoyouare
what you
believe
what youdo
LIFE (& REGION) DESIGN IDEAS
• Drop Your Anchor Problems
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© 2018 Bill Burnett & Dave Evansno distribution or reuse
WHY SHOULD WE TRUST THIS?
Proven with thousands
Researchvalidated
The first …
© 2018 Bill Burnett & Dave Evansno distribution or reuse
THE KEY TO THIS APPROACH
Real world
Real people
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© 2018 Bill Burnett & Dave Evansno distribution or reuse© 2018 Bill Burnett & Dave Evansno distribution or reuse
human
mindfulcloud-basedconnectedkale-lovinginnovativeregion-leadingdazzling
HOW CAN
WE BE
© 2018 Bill Burnett & Dave Evansno distribution or reuse© 2018 Bill Burnett & Dave Evansno distribution or reuse
humanHOW CAN
WE BE
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© 2018 Bill Burnett & Dave Evansno distribution or reuse© 2018 Bill Burnett & Dave Evansno distribution or reuse
Life Design Lab
Stanford Design Program
THANKS!
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