DuPont China Green Living Survey

1

What is a Biobased Product?

Composed of biological,

renewable agriculture or forestry

materials

Does not contain synthetics

Is biodegradable

Often replaces petroleum-based

ingredients

2

About Green Consumer Products

Personal

care and

cosmetics

Fabric &

clothing

Personal

hygiene

Cleaning products/ detergents

Carpets

3

About the Survey

Measured Chinese consumers’ awareness, perceptions and

attitudes about household green products generally, and

biobased products in particular.

Methodology

Face-to-face interviews with

1,000 Chinese consumers

Street intercept interviews at

heavily populated downtown

locations

10 cities (100 interviews in

each city)

Conducted July 21-August 6,

2012

5

Shanghai

Hong Kong

Beijing

Nanjing Chengdu

Yinchuan Dalian

Wuhan

Huangshi

Guangzhou

Consumer Awareness of Green Products

DUPONT CHINA GREEN LIVING SURVEY

6

Consumer Awareness of Green Products

5%

38%

47%

10%

Very familiar Somewhat familiar

Not very familiar

Not at all familiar

LESS THAN HALF OF CONSUMERS CLAIM TO HAVE AT LEAST

SOME FAMILIARITY WITH GREEN HOUSEHOLD PRODUCTS

7

Confidence in Green Products as Better for the

Environment

THE MORE FAMILIAR CONSUMERS ARE WITH GREEN PRODUCTS, THE MORE

LIKELY THEY ARE TO BE CONFIDENT IN THE ENVIRONMENTAL CLAIMS.

8

Very confident

Somewhat confident

7%

20%

46%

54%

57%

42%

Not very familiar Somewhat familiar Very familiar

Chinese Consumers Express Greater Confidence in

Green Products than North American Consumers

9

PERCENTAGE OF CONSUMERS IN CHINA, CANADA AND THE UNITED

STATES WHO SAID THEY ARE VERY OR SOMEWHAT CONFIDENT THAT

GREEN PRODUCTS ARE BETTER FOR THE ENVIRONMENT.

Characteristics that Make Products Green

37%

36%

26%

23%

23%

22%

47%

48%

50%

53%

50%

52%

13%

11%

19%

15%

22%

16%

2%

3%

3%

4%

2%

4%

Contains recycled materials

Made from renewable materials

Uses less energy to produce

Requires less energy to use at home

Uses less water to produce

Requires less water to use at home

10

Definitely

Likely

Likely not

Definitely not

Don’t know/not applicable

1%

2%

5%

3%

2%

6%

Awareness and Perceptions of Biobased Products

DUPONT CHINA GREEN LIVING SURVEY

11

CONSUMER AWARENESS OF TERM “BIOBASED”

32%

58%

10%

Yes No Don't Know

12

Three in 10 Consumers Have Heard the Term “Biobased,”

Most Commonly About Personal Care Products and Fabrics

22%

18%

11%

10%

6%

2%

6%

57%

Personal care products/cosmetics

Fabric and clothing

Cleaning products/detergent

Plates/cups/toys/bags

Furniture and home improvement

Fuel

Other

None/Don’t Know/Not Applicable

Consumer Awareness of Term Biobased by Product Type

13

PRODUCTS WITH BIOBASED INGREDIENTS

Impact of Biobased Ingredients on Product Quality

CONSUMERS ARE MORE APT THAN NOT TO BELIEVE THAT

BIOBASED INGREDIENTS IMPROVE THE QUALITY OF A PRODUCT

65%

63%

62%

50%

48%

16%

16%

14%

22%

28%

14%

13%

19%

18%

15%

Personal care products with naturally derived ingredients

Personal hygiene products made with biobased enzymes

Detergents that clean at lower water temperature

Clothing made with biobased enzyme

Carpet made with renewable fibers from plants

14

Better

No difference

Worse

Don’t know/not applicable

5%

8%

5%

10%

9%

Likelihood to Buy Products with Biobased Materials

33%

30%

30%

22%

20%

49%

47%

51%

56%

38%

13%

16%

10%

14%

24%

2%

3%

3%

4%

10%

Detergents that clean at lower water temperature

Personal care products with naturally derived ingredients

Personal hygiene products made with biobased enzymes

Clothing made with biobased enzyme

Carpet made with renewable fibers from plants

MAJORITIES WOULD LIKELY, IF NOT DEFINITELY, BUY

PRODUCTS MADE WITH BIOBASED MATERIALS

15

Definitely buy

Likely buy

Likely not buy

Definitely not buy

Don’t know/not applicable

3%

4%

6%

4%

8%

China Green Growth Drivers

Middle class population to grow from 300

million to 800 million by 2025

Limited resources—water, land, materials

Energy intensity and carbon emission

reduction targets

Demand from global consumers for green

products

16

Manufacturers See Increasing Value for Products

with Environmental Benefits

17

57%

76%

86%

2011 2016 2021

DUPONT CUSTOMERS THAT SAY THEIR CUSTOMERS HAVE "HIGH" OR

"MODERATE" VALUE FOR PRODUCTS WITH ENVIRONMENTAL BENEFITS.

DUPONT CUSTOMERS THAT INDICATE A "HIGH" OR "MODERATE"

VALUE TO A LIST OF ENVIRONMENTAL BENEFITS

Manufacturers Rank Most Important Environmental

Benefits

18

Reduced carbon emissions

Reduced impact on ecosystem, land-use or biodiversity

End product is recyclable or biodegradable

Reduced waste in manufacturing process

Reduced impact on water quality

Reduced use of energy

Reduced air/water pollution

Inherently safer materials 76%

69%

59%

57%

57%

67%

60%

61%

Impact of Survey Results on Consumers in China

19

Raises consumer awareness of biobased products

Informs consumers of what biobased products are and their benefits

Advocates a healthy and sustainable lifestyle for consumers and

influences positive consumer trends

Strengthens market confidence, which improves sector investment

opportunities and provides more products for consumers

Impact of Survey Results on the Chinese Marketplace

20

Draws industry attention and strengthens market confidence,

which demonstrates market potential in China

Encourages more investment and innovation in the industry

Shows how businesses can leverage China's 12 FYP with a strong

emphasis on environmental progress

Engages industry leaders on how to capitalize on the potential of

biobased products

How the Survey Results Tie to China’s 12 FYP

21

Broad adoption of biobased products can help China

meet reduction targets for energy intensity and carbon emissions

set out in the 12th FYP

President Hu Jintao's keynote report at 18th Congress emphasized

the importance of ecological progress and proposed to build a

more "beautiful” China