Dilidil customer referral platform using social media

François Lecharpentier – Jérôme Pernollet

Customer referral platform using social media

1

Sometimes the simplest ideas are the best ideas!

• Innovative & simple

• Exploitation of Social Media

• Low cost & easy to implement

• Reliable

• Guaranteed Return on Investment

Dilidil platform will bring to you and your customer the power of the best referral program using Social Media

2

What’s in it for you ?

• Acquisition of new customers

• Brand awareness on social networks

• Increased customer loyalty

What’s in it for your customer ?

• Recommendations and discounts for their friends

• Rewards for their successful referrals

3

How it works

1. Your customer is asked to spread your referral promotion through social networks

2. The friend reads the ad, clicks and visits your e-shop

3. When the friend purchases, the Dilidil platform identifies the referrer of the purchase and delivers the reward

4

Overview of the 3 SUISSES.fr referral fan process

• 3 SUISSES.fr community manager posts an invite on the fan page to refer their current promotion to their friends.

• Dilidil provides the tool to spread the referral offer which allows fans to share and recommend the message on one or more social networks.

• The fan posts the recommendation on his wall.

• If the friend clicks, he is then redirected to the referral promotion dedicated landing page. In doing so he is identified as coming from the fan referral post.

• When the friend purchases at 3 SUISSES.fr, the referrer will then receive an email sent by Dilidil with his reward.

5

www.facebook.com/3suisses

Link to the landing page http://bit.ly/R6JzwN

1. Presentation of the offer on the fan page dedicated to potential referrers

6

Social networks available

Email

2. Landing page dedicated to referrers

7

3. The referrer shares (ex below on Facebook)

8

Clickable areas

4. Example of a referral on the wall of the referrer

9

5. A friend clicks on the referral and lands on a dedicated page for referee

10

6. Then the referee buys on 3 SUISSES.fr

11

Dilidil will send an email with the reward to the referrer

Setting up the program within in the Dilidil platform

• Creating the referral mechanism: – Encourage the referrer with a text – Motivate the referee with an attractive offer, and an ad

(image, title and description) – Define the rules to validate the referral (minimum per

referred purchase, fixed and/or proportional reward…)

• Follow the performance of your offer through detailed statistics Available social networks: Facebook , Twitter, Google+,

Pinterest, LinkedIn, Viadeo, Xing…

12

Easy platform

• Easy to implement – One simple conversion TAG (.js) for all the

functionalities

– Already integrated in best in class TAG management systems

– Modules for common e-shop software's

• Full and supported specific integration on request

• Full SAS, no additional maintenance cost

13

TAG management Partners

e-Shops Partners

14

References

Press & Awards

15

16