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Video Editing for Digital Storytelling Hannabah Blue & Rochelle Li
Training ObjectivesAfter completion of this Technical Assistance request, Family Health Centers of San Diego’ staff members and affiliated agencies will be able to:
▪ Review and build upon the pre-production process in making a digital story, including outlining, storyboarding, framing and filming different shots.
▪ Define the post production video process in creating a digital story, including video and audio editing and sequencing, transitions, titling, and effects.
▪ Use digital stories on social media to enhance recruitment and retention.
Agenda
9:00-9:30AM Introductions and Overview9:30-10:30AM Video Editing Basics 10:30-10:40AM Break10:40AM-12PM Audio 101 12:00-1:00PM Lunch1:00-2:00PM Working time2:00-2:10PM Break2:10-3:30PM Building on the Basics 3:30-4:30PM Sharing and Evaluating your Story
Topics for the training include:
▪ Getting familiar with iMovie▪ Importing Media▪ Cataloguing / favoriting
clips▪ Starting Your Timeline
▪ Creating a sequence▪ Trimming clips
▪ Audio 101
▪ Using Transitions▪ Adding Titling
▪ Creating subtitles and closed-captioning
▪ Sharing your video ▪ Exporting your video
▪ Evaluating your video
Our Digital Storytelling Journey
OCTOBER 3● Webinar ● Digital
Storytelling Workbook
OCT. 3 - NOV. 11Independent work● Plan video ● Gather
Multimedia
NOVEMBER 13● In-person
training● Edit Video
Our Digital Storytelling Journey
Step 6: Put It All Together
▪ Create a video timeline with gathered media▪ Considerations
▪ You’ve done a lot of work in the process thus far!▪ Use your approved script as a guide ▪ Keep your audience in mind ▪ Use variety of shots and angles
Starting Your iMovie Project
▪ Open iMovie▪ Click on Projects on top middle of the program
screen▪ Create a New Project - Movie
Getting Familiar with iMovie1. Top bar: Media, Audio, Titles, Background, Transitions▪ My Media: Where you will have the videos and pictures
you imported▪ Audio: Where you can access your iTunes music library,
audio clips or sound effects▪ Titles: Where you will find titling frames for subtitles,
“lower thirds”, and credits▪ Backgrounds: Where you can find background videos and
pictures that you can use as broll or behind titling frames▪ Transitions: Where you will find video transitions that can
be used when changing from one visual element to the next
Getting Familiar with iMovie
Below Top Bar2. Media Browser: where you will find all of the media for your video project
Left of Media Browser:3. Media Library: where you can access the different folders and locations for your media
Getting Familiar with iMovie
Below Media Browser:4. Timeline: where you place and edit your video and audio elementsTo the Right of the Media Browser5. Viewer: where you can preview your clips, pictures or timeline6. The white line that follows your cursor is called the Playhead.Resources
▪ Introduction to Basic Editing in iMovie - https://mediacommons.psu.edu/2017/04/03/introduction-to-basic-editing-in-imovie/
Importing Media
7. Downward arrow allows you to import media▪ On upper left hand side, change location to an
external hard drive▪ You can also drag files and drop into the Timeline
or the Media Browser▪ Tip: Use this option for importing individual files, not all
your media
Cataloguing and Favoriting Your Clips▪ Catalogue your clips by taking notes on what you
have that matches up to your storyboard/script▪ In your Media Browser, you can view “All Clips”▪ Mark your favorite clips: Select the clip > Click on
the “Mark” menu > Select “Favorite”▪ View all of your favorites: by selecting “All Clips” and
choosing “Favorites”
Timeline
▪ Serves as the foundation for any video editing platform▪ Keeping your Timeline organized can help you work
efficiently thru a project ▪ Consists of multiple tracks: Visual and audio
▪ Drag a video clip from your Media Browser down to your Timeline.
Starting Your Timeline
You can make the media clips in your Timeline bigger or smaller; longer or shorter▪ This is important for when you want to see the whole
project order or when you want to make fine edits▪ On the top right of your Timeline, drag the arrow next to
Settings to the right▪ In Settings, drag the arrow next to Clip Size to the right
Creating a Sequence
The order in which your media elements are arranged in your timeline.▪ This is where you start to show your creativity!▪ Drag multiple clips to your Timeline and place next to each
other▪ Click the play button in the Viewer window to see the
sequence
Trimming Clips
▪ Pay attention to the length of your clips▪ For a slideshow of photos and B-roll* shots, you only
want to show a visual for 3-4 seconds▪ One-continuous shot can also have an engaging effect,
but the subject and movement has to be dynamic
*B-roll: All video shots that are not interview segments. These types of shots will provide visual variety and complement the audio throughout your digital story.
Trimming Clips
▪ To shorten or lengthen a clip, drag the edge of the clip.▪ Shorten - drag toward the center of the clip▪ Lengthen - drag away from the center of the clip
▪ Allows you to only use the part of the clip that is relevant.▪ The clip isn’t cut so you can still adjust it later.▪ Shortcut: Place your Playhead where you want to cut
and press Command B to split clip
The Importance of Audio
▪ Most overlooked element of video
▪ Audio is powerful! ▪ Sets the tone of your
video ▪ Guides the video and
keeps the audience engaged
▪ Can complement your visuals and vice versa
Creating an Audio Sequence
▪ Similar process as creating a video sequence▪ Audio clips to use:
▪ Music ▪ Natural sound▪ Sound effects▪ Video clip (interview/B-roll) ▪ Voice-over
Considerations when Adding Music▪ Music adds ambiance to your video and can help
place audience in a certain time or place▪ The pace of the music should match the feel and
tone of the video ▪ Make sure you have the rights to use a song
▪ Usage of some songs may require credits or attribution▪ http://freemusicarchive.org/curator/video
Natural Sound
▪ Background or ambient noise of the location ▪ Can help set the scene▪ Examples:
▪ Scene on a sidewalk - use sounds of cars and people’s footsteps.
Sound Effects
▪ Augment or emphasize a sound or video element ▪ Can be used to highlight a
certain tone or emotion ▪ Use with consideration - not
all videos need sound effects▪ Default sound effects are
located in Audio tab of iMovie
Exploring the Audio
▪ In the Audio tab, on the left side there is the Audio Library▪ iTunes*, Sound effects, GarageBand
▪ Top middle window: Audio Browser▪ Selections of sound clips▪ Audio levels
▪ Viewer▪ Can play the audio to preview▪ Select where you want to play from by clicking on the
clip with your Playhead
Exploring the Audio
▪ Timeline▪ Make sure that you can view audio
▪ Turn on waveforms (Settings> select check box: “show waveforms”)
▪ Sound Track▪ The blue bar below your video in your Timeline with the
waveforms▪ Background Music Track
▪ The line in your Timeline below your Sound Track that is indicated with a music note
How to Add Audio
▪ You can select a portion of an audio clip to the Timeline in the My Media or Audio tabs▪ Yellow frame around audio clip can be moved left and
right▪ Drag to Timeline or click the + sign to add selection to
the Playhead▪ Or drag to Background Music Track
How to Edit Audio
▪ Move horizontal line in audio track in Timeline up and down to adjust volume
▪ Little blue ball with black dot in the middle on ends of audio clips allow you to fade audio in and out▪ Slide back and forth
Resources▪ How to Add Audio to iMovie - https://support.apple.com/kb/ph14708?locale=en_US▪ Adjusting volume levels - https://support.apple.com/kb/PH14709?locale=en_US
A Note About Sound Levels
▪ Use headphones and set computer volume to mid-level
▪ Check the levels in the Waveform▪ Green = good ▪ Yellow = may need slight adjustments▪ Red = needs to be adjusted
How to Edit Audio
▪ Detach audio from video▪ Becomes an individual clip that you can move freely
without the video▪ You can use free standing audio over B-roll clip or photo▪ Select clip for which you want to separate audio▪ Modify > Detach Audio▪ Sound becomes green bar below video clip
A Note About Background Music
▪ Can have it playing throughout video with increased volume during transitions and titles
▪ To edit a short portion of the Background Music Track▪ Split the audio clip (using Command B) and adjust the
audio for that portion
Audio Checklist
❏ Audio can be heard clearly at a reasonable volume level
❏ The level of background noise is not distracting❏ The music is at a lower volume level than the voice
over or interview ❏ No noticeable “clicks” or “pops”
Using Transitions
▪ Eases an abrupt transition from one visual element to the next ▪ Shouldn’t distract from the content. ▪ Includes transition to and from black or titling
▪ Good transitions are ones that viewers don’t even know are there
▪ Most of iMovie’s transitions are distracting - choose simple templates
Adding Transitions
▪ Transitions tab has video transitions▪ Place Playhead between two visual clips or at the
beginning or end of a visual clip in your Timeline ▪ Double-click a transition and you will see it appear
at your Playhead▪ Or you can drag a transition and place in it between two
clips or at the beginning or end of a clip in your Timeline
Adjusting Transitions
▪ You can edit the duration of the transition▪ Double-click on the transition and change the duration
▪ Default duration is 1 second, but could be longer or shorter
▪ Playback and adjust, as needed
Types of Titling▪ Main Title
▪ Introduction to your video, before or after the hook▪ “Lower Thirds”
▪ Provides title information for speakers/interviewees▪ Ending Credits/Acknowledgements
▪ Can include funding, contact information, acknowledgements, music credits, etc.
▪ Subtitles/Closed-Captions▪ Displays what words and sounds are in video
How to add Titles in iMovie
▪ In the Title tab, there are various templates▪ Place your Playhead in your Timeline where you want
to add a title▪ Pick a title template and double-click on it▪ Notice that it appears at your Playhead ▪ And in the Viewer, you can add your text, change the
font, color, etc. ▪ You can edit the length by adjusting the arrows at
the end
Titles Over a Background
▪ You can add titles over a background instead of your video clips
▪ Background tab▪ Background options are located below the Map options ▪ Select and drag a background to your Timeline and add
your title over it▪ Pro-Tip: Add your title over a photo or video
(including creative shots)
“Lower Thirds”
▪ Used to display information about the subjects in the video
▪ Often used for subject matter experts or interviewees
▪ Eliminates the need for people to introduce themselves within the video
“Lower Thirds”
▪ Place your Playhead where you want the lower third to start▪ Usually the first time you see the person talking
▪ Choose a title from the Titles tab that has lower third in the label▪ If you want to add their title, organization, etc., choose a
template with multiple lines
“Lower Thirds”
▪ Double-click on the template and add text with the person’s information
▪ Playback to make sure it matches and adjust length▪ Display for at least 6 seconds, longer if there is more text
Ending Credits Title
▪ There are title templates in the Titles tab that are for credits▪ But you can use any of the title slides
▪ Again, place Playhead where you want credits to start
▪ Pick template and doubleclick▪ Add information▪ Playback and adjust length▪ Add another if needed
Creating Subtitles and Closed-Captions
▪ How subtitles are used:▪ Shows the translated dialogue of the subject into a
different language ▪ How closed-captions are used:
▪ Provides verbal descriptions of what is being said and shown in the video.
▪ Used to improve accessibility of the video for those who are hearing impaired
▪ Used more recently to improve traction
Creating Subtitles and Closed-Captions
1. Place your Playhead where you want to start the title2. Jot down or remember about 5-6 words3. Choose title template from Titles tab that does not have
animationa. “Lower” is a good option
4. Double-click on the template and add the words you want in the subtitle/caption
5. Playback to make sure it matches up6. Rinse and repeat!
Resources▪ Adding subtitles in iMovie:
Add Subtitles and Closed-Captions Using An External Program
1. Create a SubRip (.srt) file - transcript file. a. Can be manually done, or use a service like Rev
2. Upload your video to Facebook or YouTube 3. Choose option > “Edit your video” 4. Upload the SubRip (.srt) file and click save
Resources▪ Creating your own SubRip File: http://www.3playmedia.com/2017/03/08/create-srt-file/ ▪ Uploading subtitles and closed captions in Facebook:
http://tubularinsights.com/how-to-add-closed-captions-facebook-videos/
Review
▪ Getting familiar with iMovie▪ Importing Media▪ Cataloguing / favoriting clips
▪ Starting Your Timeline▪ Creating a sequence▪ Trimming clips
▪ Audio 101▪ Using Transitions▪ Adding Titling
▪ Creating subtitles and closed-captioning
Step 7: Share
▪ Share draft for feedback▪ Share with peers for internal
review▪ Show a rough edit to a friendly
member of the target audience to see how it resonates
▪ Share final on social media ▪ Upload on Facebook, Vimeo or
Youtube▪ Post video link on Facebook,
Instagram or Twitter
Export
▪ Your video is ready to upload!▪ Last step to upload to the social media platform (i.e.
Facebook)▪ File > Share > Select Platform or file type
▪ Add a description ▪ Select resolution
Which resolution should I select?
Recommended format: ▪ .mp4 file ▪ 720p or 1080p
Resources▪ Recommended resolution & aspect ratios - https://support.google.com/youtube/answer/6375112?hl=en
Step 8: Reflection and Feedback
▪ Evaluation with target audience▪ How do you use social media
to engage your target audience?
▪ Use of videos on social media for recruitment and retention▪ Reaching new users- social
media strategy▪ Engaging your current clients
▪ Evaluation on social media▪ Videos posted (at least
one per agency)▪ Video views▪ Video post reach▪ Video post interactions
(total actions accounted for –ie clicks, comments, reactions/like, etc)
Step 8: Reflection and Feedback
The Learning Never Stops!▪ Continue to build and foster your digital
storytelling and video skills! ▪ Always something new
▪ Google/Yahoo/Bing tutorials and questions▪ iMovie Help is a BIG HELP
Closing Activity - Rose, Bud, Thorn
Reflect on today’s training. What was something that... ▪ you enjoyed learning about or in general
about today’s training (Rose)▪ you wish we had more time for or could
have been improved on today’s training (Thorn)
▪ you are looking forward to (Bud)
Additional Techniques & Tools
▪ Toolbar above the Viewer has additional tools to polish your video and create additional effects
▪ Select the visual or audio clip you want to adjust and then click one of the icons in the toolbar:▪ Color Balance allows you to balance the colors in your
visuals, including to match other clips and visuals▪ Color Correction allows you to adjust the brightness,
saturation and temperature of the visuals
Additional Techniques & Tools
▪ Cropping allows you to crop and rotate the visuals, and apply the Ken Burns effect, where you can pan from one part of the visual to another
▪ Stabilization allows you to smooth out shaky video and fix visual distortion due to the “rolling shutter” effect
▪ Volume allows you to mute or adjust the volume on selected clips, and to lower the volume of all clips, other than the one selected
▪ Noise Reduction & Equalizer allows you to reduce background noise and select an audio equalizer to enhance bass, treble, voices, etc.
Additional Techniques & Tools
▪ Speed allows you to slow down, speed up or reverse a clip, and create a video freeze frame
▪ Clip Filter and Audio Effects allows you to apply clip filters, such as sepia, vintage, black and white and others; also allows you to add audio effects, such as echo, robot, telephone and others
▪ Clip Information allows you to see the clip name, date and time it was captured, and the length
Voiceover
▪ Microphone button at bottom left of Viewer allows you to record your own voiceover in iMovie▪ Make sure microphone is attached and/or enabled for
recording onto computer▪ Place Playhead in the Sound Track or Background
Music Track where you want the voiceover to record to
▪ Press the Microphone button and then press the red record button
Resources▪ Record your own voice-over in iMovie (see part 2) -
https://filmora.wondershare.com/imovie/add-background-music-to-imovie.html#part2
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