Digital marketing Fundamentals - Digital Marketing...Learning the fundamentals and core concepts of...

Digital marketingFundamentals

Basic Class

Willard Muzaeni Chengeh Madondo

Digital marketing

THE ACT OF

Generally considered synonymous with:

• Online Marketing

• Internet Marketing

• E-Marketing

• Electronic Marketing

Digital Marketing Common Areas

• Search Engine Optimization (SEO)

• Search engine marketing (SEM)

• Content Marketing

• Social Media Marketing(SMM)

• Pay Per Click (PPC)

• Affiliate Marketing

• Native Advertising

• Marketing Automation

• Email Marketing

• Online PR

• Inbound Marketing

IMPORTANT NOTE

• Don’t be confused by these

terms.

• We will cover them in detail in

our next modules

Digital Marketing vs Traditional

Traditional Digital

Hard to measure Measurable

Targeted No direct interaction

Permanent Constantly evolving

Expensive Relatively cheaper

Test Yourself

•Define what is Traditional Marketing and give example.

So ……In the old days

Let’s rewind a bit

Marketing meant Interruptingcustomers

Customers received messages whetherthey wanted to or not

On these Traditional

Advertising channels

What has changed now?

FAMILY

FRIENDS

NEWS & EVENTS

ENTERTAINMENTCUSTOMERS

• The way we access information

• The way we communicate

• The way we choose and buy products

and services

What Changed is

• Channels

email

Mobile

display

websites

Using these

THANK YOU