View
34
Download
0
Category
Preview:
Citation preview
Digital Marketing Assignment
• Topic: Campaign strategy of Listerine during FIFA 2014
Presented by: Tonmoy BoraRohit NairSahil JainSanjeev SharmaShikha PaulRuchi Shukla
INTRODUCTION DR.JOSEPH LAWRENCEJORDAN WHEAT LAMBERT
MARKETED BY LAMBERT PHARMACAL COMAPANY.
Strategies
Digital Advertisements TV Media
Social MediaFacebookTwitter
Web Page
ADVERTISEMENT
Social Media
Sales 2013 vs 2014
2013 Q2 2014 Q216.5
17
17.5
18
18.5
19
19.5
20
Sales( $ billion)
Sales( $ billion)
Recommended