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Digital BrandingYUDI SASTROREDJO
Setiap makhluk diciptakan unik
Karakter pembangun IdentitasDNA; deocyribo Nucleis Acid bagi beberapa ilmuwan diyakini sebagai molekul pembentukkehidupan, DNA akan menentukan karakteristik fisik anatomi makhluk hidup, bahkan adapendapat bahwa DNA bertanggung jawab terhadap sifat, sikap dan perilaku
Manusia dikenali dr mana?
VISUAL IDENTITY•Bagaimana kamu menyebut produk ini ?•Bagaimana kamu mengenali produk ini?
Kenali dirimu sebelum menceritakannya
LET'S START WITH A LESSON IN HISTORY
Marketing was about
what a Brand is
1875-1925
age of product features
LET'S START WITH A LESSON IN HISTORY
Marketing was about
what a Brand does
1925-1960
age of product benefits
LET'S START WITH A LESSON IN HISTORY
Marketing was about
what a Brand makes you feel
1960-1990
age of emotion
LET'S START WITH A LESSON IN HISTORY
Marketing was about
how a Brand defines you
1990-2005
age of identity
LET'S START WITH A LESSON IN HISTORY
Marketing was about
Where a Brand makes you belong
2005-
age of social network
EvolusiMegafon
lalu apa yang dapat dilakukan olehmarketer, di era ketika costumer do all the
talking?
lalu apa yang dapat dilakukan olehmarketer, di era ketika costumer do all the
talking?
A SHAREABLE STORY IS RETOLD ONLY BY CUSTOMRES
Berkomunikasi
Marketing
• Marketer > konsumen
• Broadcast/massal
• Fokus pada produk
• searah
• Informasi top down
Branding
• Konsumen > Konsumen
• penargetan
• Brand experience
• partisipatif
• Informasi bottom up
Web site
• 1.0
• pasif
• teks/grafis
• banner
• pop up
• newsletter
• spam, spam, spam
• 2,0
• partisipatif
• video
• blog
• RSS feeds
• podcasts
Fish where the fishes are
Collaborate with customer groups
Membangung Brand yang Kuat
SEGITIGA DIGITAL BRANDINGmembangun reputasi online
Landing page(web,Blogging/microblogging)
Offline event
Community/fans building (social media)
KONSISTEN
Seperti manusia, Brand yang hidup adalah perilaku yang
berpola, konsisten mempunyai sifat.
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