Developing a Kent ‘Guild’ for Hospitality, Catering and Tourism

1

Developing a Kent ‘Guild’ for Hospitality, Catering and Tourism

2

The National Opportunity

Hospitality Pubs and Brewing

(hospitality, travel + tourism)

Total jobs 10% of UK workforce 1 million

- 46% under 24

New jobs 132,000 p.a. 15,000 p.a.

# Apprenticeships >4,000

Investment £500m per annum

3

Sector Skills has had poor alignment

Tourism Pubs

Hospitality Guild

Tourism Society B.I.I.

Visit Kent Springboard

Job Centre Plus Perceptions Group

And many : many poor

4

The Hospitality Guild : A single authoritative voice to be passionate about skills and transform productivity and reputation in the sector

• Academy of Culinary Arts• AICR• Academy of Food and Wine Service• BII• Institute of Hospitality• HOSPA• National Skills Academy for Hospitality• People 1st

• Professional Association of Catering Educators• Springboard UK• UK Housekeepers Association• Worshipful Company of Innholders

5

The Local Opportunity …

Kent … has it all …

• Geographical location• Outstanding pub stock• Great visitor attractions• Food provenance and local produce• Transport links• New catalysts –

– Swanscombe, Beaches

… except

• A one-stop skills provider!

6

… The Local Opportunity for jobs is large

Ratio FTE Jobs

Actual Jobs

Accommodation 43% 20,493 27,786

Shopping/retail 14% 6,672 9,047

Catering/food and drink 27% 12,867 17,447

Attractions/recreations/entertainment 10% 4,766 6,462

Transport 6% 2,859 3,877

Total 100% 47,657 64,618

7

Shepherd Neame : the opportunity for young people *

Age Profile : Managed Tenanted

16 – 25 414 45%

26 – 35 220 24%

36 – 45 121 13%

46 – 55 90 10%

56+ 68 7%

___ _____

913 + 3,500 Est.

Staff Turnover 99% (down 11% on 2012)

8

Shepherd Neame : Career Opportunities in Managed Houses

A. New staff– Comprehensive induction to cover H&S, food safety, licensing, product

knowledge, customer service, sales, job specific standards– 99% turnover

B. Supervisors– BII Level 2 Apprenticeships – c.10 new p.a

C. Assistant Manager– Modular development programme building, skills and knowledge of business

management, with qualification from CIEH, BII, People 1st, World Host and workshops for specific subject areas

– 53% promoted internally

D. Managers– Tailored to individual and business need and constant refreshers on H&S, food

safety, licensing– 44% promoted internally

E. SN Tenant : Self Employed Entrepreneur– Wide flexibility to provide low cost platform for creativity, entreprenuerialism, i.e.

Sportsman, Seasalter

9

Shepherd Neame : Diversity of Opportunity

10

Shepherd Neame : Diversity of Skills

11

The Challenge

Skills Gap AND Poor Career Reputation

In-house training Secondary career choiceHigh turnover of staff ‘Temporary’ mindsetTraining wastage ‘Mums’ factor : ‘not a proper job’

Jobs filled by migrant workers Lack of career structure

Top Talent goes to London

Missed opportunity to provide jobs, careers for young people to retain such skills locally and to drive productivity, and so economic activity for Kent