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Design Bestows a Personality
Design bestows a personality
Design must serve content
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Each page should have a dominant visual element
Design bestows a personality
Design must serve content
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• are achieved by a repetition of elements, Harmony and rhythm,
• through repetition of elements • evoke consistency or equilibrium
• • Each page should have a dominant visual element
• Design bestows a personality
• Design must serve content
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Design Principles
• Dominant Visual Element
• Balance and proportion
• Harmony or rhythm
• Contrast – gives visual emphasis
• White space – properly used
• Typography – creatively used as a graphic element
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