Design Context Proposal

T NYDESIGN CONTEXT PROPOSAL

Concept driven type, layout and print finish with in the luxury retail market with a focus on branding, publication and packaging. T NY

RATIONALE

T NYCONTENT

- Packaging - luxury, print finishes, uses. - Product design - branding, usefulness. - Fashion branding - Store design, clothing ranges, tags, labels. - Retail marketing - window display, advertisement campaigns, customer interaction. - Consumer psychology - wants/needs, packaging and its persuasion - Adding value to product - colours, size, approach, audience, placement, print finish. - Retail advertising campaigns - added value, methods, innovation. - Industry contacts - events, visits, studio’s. - Simplcity - white space, categorisation of need. - Food - packaging, stock, type, layout, supermarket, restaurant. - Typography - regarding layout, purpose. - Layout - regarding type, overall feel, editorial. - Publication - magazine, fashion, lookbook, menu, luxury market. - Print finishes - change of meaning, experimentation, professional standard, influences

T NYCATEGORIES & CHAPTERS

Luxury

What’s their occupation?Where do they shop?How do they travel? Where do they go out?What do they drinkWhat do they eat?What do they do for leisure? Where do they live?

T NYCATEGORIES & CHAPTERS

Occupation

Travel

T NYCATEGORIES & CHAPTERS

Retail

T NYCATEGORIES & CHAPTERS

Food and Drink

T NYCATEGORIES & CHAPTERS

Leisure

Home

T NYINFLUENTIAL WEBSITES

T NYINFLUENTIAL WEBSITES

T NYINFLUENTIAL WEBSITES

T NYVISITS & EVENTS

T NYVISITS & EVENTS

T NYSTUDIOS

T NYSTUDIOS