Delegate Showcase - Mark Letcher

Moving beyond eyes wide shutMark Letcher - Climate Works Ltd

2012

Climate consequences

1992

2012

We know a lot about...

what doesn’t work!

Frighteners

Shaming

We have an aversion to loss

And we are not alone.....

Reference dependence

• Here & now

• Cool summer

• So ‘global warming’ must be wrong.

Operation Noah 2012

We like to be part of a group

99% of people leave this wood exactly as they find it.

Do not destroy the forest.

We are not empty vessels

Eviden

ceScientific facts

TurnSlowly

Now I get it. Climate Now I get it. Climate Change is a serious Change is a serious

problem!problem!

Now I get it. Climate Now I get it. Climate Change is a serious Change is a serious

problem!problem!

We see

the world

through frames of reference

Framing

‘It’s one of those!’

60 million frames!

Value modes (systems)1. Smooth sailing2. Brave new world3. Roots4. Certainty first5. Happy Followers6. Tomorrow People7. Golden Dreamers8. Now People9. Transitionals10.Concerned Ethicals11.Flexible Individualists12.Transcenders

1. Pioneers

2. Settlers

3. Prospectors

Settlers - sustenance driven

Settlers - sustenance driven

• Security• Comfort• Family

Prospectors - outer directed

Prospectors - outer directed

• Position• Right

neighbourhood• Keeping up

with Jones’

Pioneers - inner directed

Pioneers - inner directed

• Information• Risk takers• Individuality• Knowledge

Parlez-vous Pioneer?

No, but I’m fluent in Prospector!

Opening a dialogue

Continue& Hope

New approach

Thank you.Mark Letcher - Climate Works Ltd