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Dealer Product ServicesAutoConnect
Play OFFENSE
The Pep Rally
• Additional means of reaching customers• Multi-channel strategy• Cost-effective• Timely• Customizable • Fills gaps
– At the dealership– Within DPS communications
Dealer Product ServicesAutoConnect
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Mind the Gap
• Dealer– Appointment no-shows– Slow service traffic– Sales down
• Dealer Product Services– Communications with a very short time-
frame– Special Greetings
Dealer Product ServicesAutoConnect
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How it works
• Data extraction– Standard downloading– Dealer Client Service (DCS)
• Campaign recipient analysis• Queued and delivered
– Calls made between 10am and 3pm (local)– Email
Dealer Product ServicesAutoConnect
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Featured Automated Telephony and Email Communications
• New Purchase Thank You
• Service Department Introduction
• Service Appointment Reminder
• Missed Appointment Reminder
• Service Thank You
• Inactive Customer Follow-up
• Birthday Greeting
• Service Promotion• Sales Promotion• General Announcements
Dealer Product ServicesAutoConnect
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Telephony Options
• Live Voice– Dealer personnel or professional– General / no variable information
• Automated Voice– Synthesized– Inserts database variables
Dealer Product ServicesAutoConnect
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Sample Calls
AutoConnect Telephony DemoAutoConnect Telephony Demo
Dealer Product ServicesAutoConnect
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Email Options
• Dealer Logo• Hyperlinks
– Dealer website– Appointment scheduling– Others
• Offers
Dealer Product ServicesAutoConnect
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Welcome from the Hometown Motors Service Team
Dear (Customer),
I’m writing today to let you know that the entire service team at (Dealer) is dedicated to providing extraordinary service. Whether bringing your vehicle in for its regular maintenance or other service needs, our factory-trained service professionals use only original (OEM) parts and the latest diagnostic equipment and methods.
As our way of introducing ourselves, we’d like for you to take advantage of the offers below. We’ll be sending you reminders when service on your vehicle is due because ensuring your vehicle is operating at its peak is our number one goal.
I look forward to seeing you during your first visit to (Dealer)’s service department. Until then, should your vehicle need anything, please do not hesitate to call us at (Phone).
Sincerely,
Joe Hometown Hometown MotorsService Manager 123 Main Street(123) 455-7890 Anywhere, USA 12345
Dealer Product ServicesAutoConnect
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Appointment Reminder From Hometown Motors
Dear (Customer),
We wanted to remind you that you have a service appointment scheduled with our dealership on (Date) at (Time). If you are unavailable to make your appointment please call our service department at (Dealer Tel).
Thank you and we look forward to your visit.
Sincerely,
Joe Hometown Hometown MotorsService Manager 123 Main Street(123) 455-7890 Anywhere, USA 12345
Dealer Product ServicesAutoConnect
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eAppend
• Ensures that dealership maximizes contacts
• Recurring eAppend• Reverse eAppend for missing phone
numbers
Dealer Product ServicesAutoConnect
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Reporting
• Full suite of reports– Call Log– Email Log– Effectiveness– Monthly Executive Summary
• Delivered by email to selected recipients– Working on adding to reporting site
Dealer Product ServicesAutoConnect
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Setting-up AutoConnect• Enrollment form
– Available online through Corp site (Monday)
• Voice Messages– Sample scripts– Local (847) number– Can playback and re-record, if necessary– Each message must be recorded separately
• Enhancing system to accommodate recording multiple messages
• Email– Sample email messages– Logos– Appointment page (Dealer’s or DPS’)
Dealer Product ServicesAutoConnect
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Pricing
• Set-up Fee: $350.00
• Monthly Subscription: $999.00
Dealer Product ServicesAutoConnect
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Sales Materials
• Sell sheet• Sample scripts• Demo website
Dealer Product ServicesAutoConnect
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AutoConnect Spiff
$2000.00 bonus to BDM with most AutoConnect sales– Must have at least 3 sales to be eligible– All paperwork must be completed and
submitted by last day to be counted• Contract• Enrollment Forms
• Runs between October 15th & December 31st
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