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Damned if you do, damned if you don’t[Social Media Disasters]
Foong Cheng Leong
@FCLCofcl@fcl-co.com
www.FoongChengLeong.com
Agenda•Malaysian Social Media Disasters•Handling Social Media Disasters
Estimated Facebook Users in Malaysia: 11,751,060Estimated Twitter Users in Malaysia: 470,000
Source: GroupM & Comscore
#1 Energizer Night Run 2011
Image credits: TianChad.com
#2 Lazada
Lazada
#3 Kentucky Fight Club (KFC)
#4 mydeal.com.my
#5 CIMB
Handling Social Media Disasters
ComplaintsAddress promptly Not ignored or deleted
With courtesy
Social Media Service Contract
•Guidelines for unacceptable postings and comments;•Contingency plan in the event of disaster•Obligation to report of any incident•Deliver up of account and materials upon termination•Indemnity
Foong Cheng Leong & Co Registered Trade Mark, Patent & Industrial Design AgentB-5-8 Plaza Mont Kiara, Mont Kiara, 50480 Kuala Lumpur, Malaysia
www.fcl-co.comWEBSITEmail@fcl-co.comEMAIL
+60320349495FAX+60379879495TEL
Thank youFoong Cheng Leong
fcl@fcl-co.comwww.foongchengleong.com
www.twitter.com/FCLCo
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