DABGO presentation

Hello DABGO let´s talk mobile2012.02.10

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THE MOBILE FUTURE IS NOW

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MOBILE PHONES ARE THE NEW CIGARETTES?

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CHRISTIAN HERMANSEN

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CONNECTING PEOPLE & BRANDS

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... WITH THE USE OF MOBILITY!

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THE COOL VERSION

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THE REAL VERSION

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CHALLENGE

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117 MINUTES

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MOBILE ADS SUCK

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“MOBILE SHIFT IS MY BIGGEST CHALLENGE”

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THE PAST15

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Who is this?

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THIS WAS THE WEB

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MOBILE APPSMOBILE APPS MOBILE APPS

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THE NOW19

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56%60%20%89%20%

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Mobile surpasses web traffic

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Mobile!

Desktop!

2013?!

2014?!2015?!

Source: Morgan Stanley, Forrester, Strategy Analytics

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THE NEW “PC”

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THE NEW MULTI!SCREEN WORLD

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98% move between devices that same day

Use multiple screens sequentially to accomplish a task over time

90%

Sequential screening is common & mostly completed within a day

Source: Google, The New Multi-screen World, 2012-08

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Source: Google, The New Multi-screen World, 2012-08

Continue on a PC/Laptop

10%

Continue on a PC/Laptop

61%Continue on

a Tablet

4%

Consumers take a multi-device path to purchase

Continue on a Tablet

5%Continue on a Smartphone

19%

Start on a Smartphone65%

Start on a Tablet11%

Start on a PC/Laptop25%

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SO, WHY IS MOBILE SO BIG?

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iPhone launch in 2007

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SPEED

3G (soon 4G) is becoming standard

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MAINSTREAM

Header (optional)

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More advanced smartphones are going mainstream

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“ALL YOU CAN EAT”

Flat fee data traffic

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The big Internet companies are putting more focus on the mobile

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CHANGEMEDIA USE

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THE AVERAGE PERSON CONSUMES 7.2 HOURS OF MEDIA DAILY

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DESKTOP 140 MINSMARTPHONE 117 MINTV 98 MINNEWSPAPER 33 MIN

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MOBILE DEVICES REPRESENT 27% OF THAT TIME

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MOBILES ARE USED THROUGHOUT THE DAY

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“SMARTPHONES SEEM TO BE THE NEW DINNER

COMPANIONS”

Rene Redzepi on Twitter

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MOVIETIME!

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Situation Stockholm

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Volvo on Call

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FROM LIKE TO LOVE

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START WITH THE PROBLEM

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GIVE PEOPLE WHAT THEY WANT

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Its about the fundamentals of making things great to use 

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Consumer Context

URGENT NOWBORED NOW

REPETITIVE NOWWednesday, October 3, 12

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FOCUS

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THINK MOBILITY NOT MOBILE

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THAT´S IT!48

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AND IF YOU DON´T REMEMBER ANYTHING...

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ATLEAST YOU´VE LEARNED THAT 19% USE THEIR

SMARTPHONES IN THE BATHROOM!

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Christian Hermansen

Speak soon!

christian.hermansen@mobiento.comhttp://se.linkedin.com/in/christianfhermansen@marketear

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