View
71
Download
1
Category
Tags:
Preview:
DESCRIPTION
Cultural Influences on Consumer Behavior. Overall Priorities A Consumer Attaches to Different Activities and Products. Success or Failure of Specific Products and Services. - PowerPoint PPT Presentation
Citation preview
CultureCulture is the Accumulation of Shared Meanings, Rituals, Norms, and Traditions Among the
Members of an Organization or Society and Determines:
Overall Priorities A Consumer Attachesto Different Activities and Products
Success or Failure of Specific Products and Services
Aspects of Culture
Social Structure
Way in Which OrderlySocial Life is Maintained
Ecology
Way a System is Adapted to Its Habitat
Ideology
Way in Which PeopleRelate to Their
Environment andSocial Groups
A Cultural System Cultural System Consists of 3 Functional Areas:
Other Aspects of CultureAlthough Every Culture is Different, 4 Dimensions
Appear to Account for Much of This Variability.
Power Distance
Uncertainty Avoidance
Masculinity/ Femininity
Individualism
How Interpersonal Relationships Form When Power Differences
Exist.
Degree to Which People Feel Threatened by Ambiguous
Situations.
Degree to Which Sex Roles AreClearly Delineated.
Extent to Which the Welfare of the Individual Versus the Group is
Valued.
UA versus PDUncertainty Avoidance
100
Japan
FranceMexico
BrazilMeast
Germany
Power Wafrica PowerDistance Holland Distance
0 USA Indonesia 100
UKHkong
0Uncertainty Avoidance
M versus IMasculinity
100Japan
MexicoUK
GermanyHkong USA
Individual Meast Individual0 Indonesia Brazil 100
Wafrica France
Holland
0Masculinity
Values of a CultureValues are Very General Ideas About Good and Bad Goals
Enacted Norms
Explicitly Decided On
Crescive Norms
Embedded in Culture
Customs
Mores
Conventions
Types of Ritual ExperienceA RitualRitual is a Set of Multiple, Symbolic Behaviors That
Occur in a Fixed Sequence and That Tend to Be Repeated Periodically.
ReligiousReligiousReligiousReligious Baptism, Meditation, MassBaptism, Meditation, Mass
Rites of PassageRites of PassageRites of PassageRites of Passage
Festivals, HolidaysFestivals, Holidays
Parades, Elections, TrialsParades, Elections, Trials
Graduation, Marriage
Ritual Type Examples
GroupGroupGroupGroup Business NegotiationsBusiness Negotiations
FamilyFamilyFamilyFamily
PersonalPersonalPersonalPersonalGrooming, HouseholdGrooming, Household
Mealtimes, Birthdays
CulturalCultural
CivicCivic
Recommended