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The market for tablets sees accelerated fragmentation by the growing popularity of Android, the introduction of Blackberry's Playbook and the upcoming launch of Windows 8 in late October. Consequently, publishers of newspapers or magazines can no longer focus only on iPad and iOS, but are forced by their readers to offer reading apps on these other platforms. The development of separate native front-end apps per OS is very expensive and is associated with high ongoing support and distribution costs. Cross-platform publishing technology allows to develop once and deploy across various platforms (various OS, screen size and resolutions, different user interface interactions). During this presentation we focus on the following themes: - Pros and cons of native vs. web development - The challenges of cross-platform HTML5 publishing - Hybrid applications: 'best of both worlds? - Case study: the digital edition of De Standaard on iPad and Android tablets
Citation preview
HTML5 Cross-‐platform publishing: dream or reality?
eReading event -‐ 26/9/2012
Agenda
• About Twipe • Web or app? • Case studies
Newspaper
Cross-‐platform Digital Publishing Solution
• Efficient Workflow tools • Rock solid Cloud technology
• Award winning apps • HTML5
Key facts
+20 publishing apps +500k app installations +800k publication downloads per month
+3 mio unique visitors per month
De Standaard – Tablet Optimised
Infographics – HTML5 Integration
NRC (NL) – Newspaper Replica
Gazet van Antwerpen
Gazet van Antwerpen
Agenda
• About Twipe • Web or app? • Case studies
Increasing diversity in tablet devices and OS
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
2011 2012 2013 2016
iOS
Android
MicrosoJ
Source: Gartner : Worldwide Sales of Media Tablets to End Users by OS (thousands of units)
Windows 8: a game changer? MicrosoJ is very serious about this Very large installed base: 1 bio users
worldwide Worldwide launch: October 26 Focus on Touch devices
Key Challenges of publishing on smartphones and tablets
Cross-‐Pla)orm
Tac.le Responsive
OS
Screen Size / Resolu.on
User Interface
App NaPve
Web HTML5
↓presentaPon
↓navigaPon
↓development cost
↓support cost
↑presentaPon
↑navigaPon
↑development cost
↑support cost
‘Best of both worlds’: hybrid apps
• Native functionality: • Discovery • Downloading (background) • Navigation • Push notifications
• Web functionality: • Content presentation (responsive) • In-‐page navigation
Agenda
• About Twipe • Web or app? • Case studies
Twipe Real-‐Time Mobile News Platform Case: dSMobile
iPhone Android Mobile Site
Twipe Digital Publishing Platform Case: De Standaard on Android
Key learnings • Hybrid app development is a cost-‐effective
strategy for cross-‐platform publishing
• Combination of a variety of competences and skills is required (HTML5 / Javascript, Objective C, Android, C#,…)
• “100% pure” cross-‐platform HTML5/JS is a dream
• Performance tuning is hard in native apps; it is extremely though in web apps
• Testing is a nightmare: due to the device and OS diversity, it impossible to test every use case scenario on every device
Q&A
Contact details:
Danny Lein Managing Director danny.lein@twipemobile.com
@TwipeMobile
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