Cowboy American - Amazon S3 · Source 2011 EQN Study. American Cowboy. is the cultural chronicler...

AUDIENCE REACH: 635,000 FREQUENCY: 6 Issues Per Year

READER PROFILE Affluent, Active Readers• 650,062 Total Audience• 54% Male & 46% Female• 50 Average Age• 62% Married• 74.5% College Educated

HOUSEHOLD INCOME• $83,890 Median Household Income• 24.7% Earn $100,000 Plus

REAL ESTATE• 86% Home Ownership• 23.5% Own Second Homes

READERSHIP HABITS Loyal, Committed Readers

• 71.4% Read AC the same day that they receive it• 72% Read every issue of AC• 126 Minutes on average spent per each issue of AC• 98.5% of readers plan to renew their subscription• 87% Have taken action as a result of reading AC*

*Purchased an advertised product or service, visited an advertiser’s web-site, contacted an advertiser, etc.

PURCHASINGBEHAVIOR• 76% Western Apparel• 62% Boots• 58% Books• 56% Hats• 50% Belts/Buckles• 49% Art/Collectibles• 45% Home Décor

RESIDENCY• 59.5% Rural• 27.5% Suburban• 13% Urban

TRAVEL HABITS• 86.5% Traveled on an overnight domestic trip in the past year• 71% Traveled to/within the Western United States in the past year• 51.7% Plan to take a Western-themed vacation• 65% Attend rodeos & shooting sports• 9.8 Average number of days spent on each vacation• $3,763 Average amount spent on travel last year

Source 2011 EQN Study

American Cowboy is the cultural chronicler of the West, covering the stories, voices, and values that define the cowboy way.

AmericanCowboyWestern Lifestyle • Travel • People

MEDIA KIT 2017

AUDIENCE REACH

635,000

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AmericanCowboyWestern Lifestyle • Travel • People

>> VISIT The Great Northwest

WesternValuesCowboy CompaniesHelping Wounded Warriors

The American DreamFamily Western Stores

How Will the Rancher Vote?

+COWBOY PRESIDENTS

A Photographic Journey

DISPLAY UNTIL AUGUST 30, 2016

AUGUST/SEPTEMBER 2016

ANNUAL FIREARM TEST: Guns for the Wilderness & Home

THE GATLIN BROTHERS

Talk Gospel, Guns,

& Cowboys

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AmericanCowboyWestern Lifestyle • Travel • People

>> VISIT The Great Northwest

WesternValuesCowboy CompaniesHelping Wounded Warriors

The American DreamFamily Western Stores

How Will the Rancher Vote?

+COWBOY PRESIDENTS

A Photographic Journey

DISPLAY UNTIL AUGUST 30, 2016

AUGUST/SEPTEMBER 2016

ANNUAL FIREARM TEST: Guns for the Wilderness & Home

THE GATLIN BROTHERS

Talk Gospel, Guns,

& Cowboys

SOCIAL FOLLOWERS

225,000TOTAL CIRCULATION(PRINT AND DIGITAL)

101,000

WEB TRAFFIC: AVERAGE MONTHLY VIEWS

134,287

TOTAL READERSHIP

215,000

FEBRUARY/MARCH175 Great Western EventsTRAVEL: Southwest ( AZ, NM, UT, NV)

AD CLOSE: 11/11/16MATERIALS DUE: 11/16/16ON SALE: 1/3/17

APRIL/MAYLegends of the WestTRAVEL: TexasAD CLOSE: 1/6/17MATERIALS DUE: 1/11/17ON SALE: 2/28/17

JUNE/JULYThe Travel IssueTRAVEL: Great Plains (OK, KS, NE, ND, SD, WY, MT)

AD CLOSE: 3/10/17MATERIALS DUE: 3/15/17ON SALE: 5/2/17

AUGUST/SEPTEMBERMade in America Gear RoundupTRAVEL: Rockies ( CO., WY., MT., ID., UT.,)

AD CLOSE: 5/12/17MATERIALS DUE: 5/17/17ON SALE: 7/4/17

OCTOBER/NOVEMBERThe Great OutdoorsTRAVEL: California, NevadaAD CLOSE: 7/7/17MATERIALS DUE: 7/12/17ON SALE: 8/29/17

DECEMBER/JANUARYRodeo and the NFR GuideTRAVEL: Northwest (OR, WA, ID, AK, Canada)

AD CLOSE: 9/8/17MATERIALS DUE: 9/13/17ON SALE: 10/31/17

DISPLAY RATESAmerican Cowboy leads the way in integrated media options for its partners.From the 23-year history of the print magazine to phenomenal social engagement and a resource-rich website at AmericanCowboy.com, the brand reaches consumers in the saddle, in their recliners, on their mobile devices, at their desks, and on their front porches with the legacy and lore of the West format-ted just for them and their needs.

INTEGRATED MEDIA PARTNERS

Four Color 1x 3x 6xFull Page $6,215 $5,785 $5,225

2/3 Page $4,750 $4,415 $3,985

1/2 Page $3,910 $3,630 $3,280

1/3 Page $3,350 $3,115 $2,815

1/4 Page $2,415 $2,245 $2,030

1/6 Page $1,745 $1,620 $1,465

Covers 1x 3x 6x2nd Cover $6,835 $6,485 $5,745

3rd Cover $6,835 $6,485 $5,745

4th Cover $7,455 $6,940 $6,265

Black & White 1x 3x 6xFull Page $5,380 $5,005 $4,515

2/3 Page $4,035 $3,750 $3,390

1/2 Page $3,225 $3,000 $2,710

1/3 Page $2,685 $2,500 $2,260

1/4 Page $1,885 $1,750 $1,580

1/6 Page $1,345 $1,250 $1,125

Covers 1x 3x 6x2 Pages $12,430 $11,790 $10,445

CONTACT

WESTERN SHOPPER RATES

Four Color 1x 3x 6xDouble 1/9 $1,485 $1,355 $1,260

1/9 Page $845 $780 $735

Black & White 1x 3x 6xDouble 1/9 $1,300 $1,185 $1,100

1/9 Page $740 $680 $640

DESTINATION RATES

Four Color 1x 3x 6xDouble 1/12 $905 $855 $815

1/12 page $515 $490 $450

Black & White 1x 3x 6xDouble 1/12 $810 $770 $735

1/12 page $460 $440 $430

Benjie LemonGroup PublisherBLemon@aimmedia.com303.638.8073American Cowboy Magazine5720 Flatiron ParkwayBoulder, CO 80301www.AmericanCowboy.com

AmericanCowboyWestern Lifestyle • Travel • People

MEDIA KIT 2017

EDITORIAL CALENDAR

DIGITAL RATES

AmericanCowboy.comSite Sponsorship - $500Home Page Takeover - $750

AmericanCowboyAdventures.comSponsorship with video - $1750

American Cowboy Monthly NewsletterBanners: Top 300x250 - $350Middle: 300x250 - $250Bottom: 160x600 - $150

Custom E-blasts $35 CPM with more than 200K opt-ins Targeted by geographic region, discipline, title

Native Advertising, Social Media, Contest and SweepstakesCampaigns targeted to specific events, brands and campaigns