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1899
The American League is founded in Chicago
1959
The White Sox win the American League Title and play in the World Series
1983
Tony LaRussa is named manager of the year, LaMarr Hoyt wins the CY Young Award, Ron Kittle wins the AL Rookie of the Year, and the White Sox capture the American League Western Division
1936
Luke Appling bats .388, the highest batting average recorded by a shortstop in the 20th century
1993
The White Sox won 94 games and claimed the American League Western Division title for the second time
2008
The 163rd game called the “Blackout Game” is won by the White Sox to clinch the AL Central Championship
2016
New videoboards were installed in left field, center field, and right field, the largest combined video boards in Major League Baseball
1906
The White Sox win the 1906 World Series by defeating the Cubs, four game to two, in the only all-Chicago Fall Classic
1960s
The White Sox are the first team to print names on the backs of player uniforms
1964
Luke Appling is inducted into the Baseball Hall of Fame
1990
Bobby Thigpen sets the then-major league record of 57 saves
2000
Carlton Fisk is inducted into the Baseball Hall of Fame
1970s
Bill Veeck has the outfield shower installed on the concourse
1951
Three key additions: 1949 Billy Pierce, 1950 Jacob Nelson “Nellie” Fox and 1951 Orestes “Minnie” Minoso brought a winning team; 1951 marked the beginning of the “Go-Go” era of the White Sox.
2005
The White Sox win the World Series, going 11-1 in the process
2014
Jose Abreu named AL Rookie of the Year
1901
The White Stockings defeat Cleveland, 8-2, in the first “official” American League game
1917
The White Sox Win a second World Series title by defeating the New York Giants
1960
The first ever exploding scoreboard is installed and goes off after home
runs by White Sox players
1985
Ozzie Guillen named AL Rookie of the Year
2000
Chicago White Sox captured the AL Central Division title
1993 & ‘94
Frank Thomas named the AL’s Most Valuable Player by unanimous vote in 1993 after becoming the first White Sox player to hit 40 home runs.
He repeated as MVP in the 1994 season
1950
The All-Star Game is played at Comiskey Park
2003
A partnership is formed with U.S. Cellular and the ballpark is renamed; the All-Star Game is also hosted at U.S. Cellular Field the same year
2009
Mark Buehrle pitches the 18th Perfect Game in MLB history
2015
Chris Sale breaks a White Sox record with his 274 strikeouts. Jose Abreu becomes just the second player in MLB history to record at least 30 home runs and 100 RBI in each of his first two seasons.
1933
The first All-Star Game in history is played at Comiskey Park as part of the World’s Fair. The AL win 4-2, on a two-run home run by the legendary Babe Ruth
1991
New Comiskey Park opens
1972
Dick Allen is named MVP1983
The 50th Anniversary All-Star Game is held at Comiskey Park
2007
Mark Buehrle pitches a no hitter, and Jim Thome hits his 500th homerun
2014
Frank Thomas is inducted into the Baseball Hall of Fame
WHITE SOX TIMELINE
BENEFITS OF PARTNERSHIP
• 73.4% of CWS Attendees are more likely to purchase a product/service if it is from a CWS sponsor.**
• In the past 5 years, U.S. Cellular Field welcomed approximately 10 million attendees.
•The White Sox provide a well-established demographic with 72% of Attendees being homeowners, and a median Household Income of $84,000.*
•37% of Chicago White Sox attendees are millennials, that is 400,000 attendees.*
• 3.9 Million Chicagoans are interested in MLB.*
• In the past 12 months, White Sox fans account for 44% of retail spending in the Chicago DMA. That amounts to over
$2 billion.
A fan is defined as an individual who has watched, attended or listened to a White Sox game in the past 12 months.
*Source: Nielson Scarborough 2015 Release 1 **Source: FanTrak2015
WHITE SOX ATTENDEE DEMOGRAPHICS
GENDER AGE EDUCATION ETHNICITY HHLD INCOME **RESIDENCE
Male Female 25–54College or
higherCaucasian $40K–
$99K Chicago
Other
SouthSuburbs
WesternSuburbs
North/NW Suburbs
$100K–$250K
<$40K$250K+Asian
Hispanic
Other
High Schoolor higher
Other55+ 18–24 African
AmericanNW
Indiana
32%
68% 61% 63% 60%
40%
43%
26%
13%
9%
6%4%
30%
25%5%
19%
17%
3%1%32%
5%
23%
16%
GENDER AGE EDUCATION ETHNICITY HHLD INCOME **RESIDENCE
Male Female 25–54College or
higherCaucasian $40K–
$99K Chicago
Other
SouthSuburbs
WesternSuburbs
North/NW Suburbs
$100K–$250K
<$40K$250K+Asian
Hispanic
Other
High Schoolor higher
Other55+ 18–24 African
AmericanNW
Indiana
32%
68% 61% 63% 60%
40%
43%
26%
13%
9%
6%4%
30%
25%5%
19%
17%
3%1%32%
5%
23%
16%
GENDER AGE EDUCATION ETHNICITY HHLD INCOME **RESIDENCE
Male Female 25–54College or
higherCaucasian $40K–
$99K Chicago
Other
SouthSuburbs
WesternSuburbs
North/NW Suburbs
$100K–$250K
<$40K$250K+Asian
Hispanic
Other
High Schoolor higher
Other55+ 18–24 African
AmericanNW
Indiana
32%
68% 61% 63% 60%
40%
43%
26%
13%
9%
6%4%
30%
25%5%
19%
17%
3%1%32%
5%
23%
16%
If the White Sox Fan Base formed their own city, they would be the #4 largest city in the
United States with approximately
2.8 MILLION FANS (in the Chicago DMA).
POWER OF THE WHITE SOX
HHLD INCOME
EDUCATION
GENDER
**RESIDENCE
ETHNICITY
AGE
Home Plate Club
Dugout Walls
New for the 2016 season, 3 HIGH DEFINITION VIDEOBOARDS were installed at U.S. Cellular Field with the center field videoboard measuring 8,100 sq. ft.!
The new videoboards enhance the interactive fan experience in the ballpark and increase exposure for sponsor recognition.
TITLE SPONSORSHIPS•Generate tremendous exposure by aligning your brand to a
specific area of the ballpark. Options include the Home Plate Club, ChiSox Bar & Grill or Patio Area.
HOSPITALITY•Treat and incentivize employees, customers, suppliers
and others with tickets to a White Sox game.
•Season Tickets, Suite Nights, Patio Parties, special on-field experiences and more can be incorporated into all partnerships.
GAME CARDS•Advertise to the first 25,000 fans
attending every regular season home game with sweepstakes entry, coupon or other drive to retail offer.
INTERNAL TV NETWORK•Share your message via U.S. Cellu-
lar Field’s digital television network consisting of approximately 500 TV’s throughout the ballpark. In-Park TVs showcase live game action, White Sox-branded content and sponsor messaging throughout the concourse and club levels.
IN THE COMMUNITY• The Chicago White Sox Charities Partner Program provides
your company an opportunity to support the mission of CWSC by sponsoring signature CWSC events. 100% of Partner Program grant funds would benefit non-profit organizations aimed to improve the quality of life for Chicagoans of all ages, race and gender in the greater Chicagoland area.
• Partner with the Bulls/Sox Academy which offers hundreds of year-round camps and clinics throughout Chicagoland communities, offering your company unique grassroots and experiential sponsorship opportunities to directly engage families and children.
TABLING/SAMPLING•Bring your product or service
directly to the fans with booth/kiosk space, both inside and outside of U.S. Cellular Field.
FIELD-LEVEL ROTATIONAL SIGNS•Your brand will be featured on three (3) signs for a half inning
during regular season regionally televised Chicago White Sox home games, with select dates televised nationally.
VIDEOBOARD FEATURES
• Incorporate your brand into an interactive pregame/ingame videoboard feature on our new HD videoboards.
SPONSOR A UNIQUE EVENT OR EXPERIENCE
PROMOTIONAL GIVEAWAY DAYS, POSTGAME FIREWORKS AND THEME NIGHTS
KZONE FOR SALE
The White Sox are always looking for new ways to showcase partners as well as enhance the fan experience. In 2015, Ford was the presenting sponsor of the Opening Day Ford Drive Around. The partnership included a pre-game parade where current players were driven around the field in various Ford vehicles to be introduced to fans.
Be a part of a fun-filled game with a high-end premium item giveaway, postgame fireworks display or theme night. Sponsorship includes media support during TV and radio broadcasts as well as a ceremonial First Pitch opportunity and hospitality.
For more information, call 312.674.5394 or visit whitesox.com/sponsorship
When Chris Sale starts at home, fans with tickets in these sections will receive a free K Zone t-shirt and strikeout card. “K Zone For Sale” is located in sections 154, 155 and 156 with a total of 1,110 seats.
FIRST GAME CERTIFICATEAt each White Sox home game, at least 250 fans visit Guest Services to receive a personalized “First Game Certificate.” This opportunity allows for the distribution of promotional offers or mutually agreed upon items with the certificate.
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