Coop and sustainability - the consumer cooperative approach

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Knut Lutnæs

Environmental manager

Coop Norway

Coop and sustainability

- the consumer cooperative approach

Headlines and examples

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… after lunch…

Sharing economy for more than 150 years

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Sustainability have been on theagenda for a long time

The way forward is built on our distinctiveness as a cooperative

Increase efforts

for health and

well being

Responsibility

and

sustainability

Strengthen

loyality

programme

Local presence

and engagement

Membership and

involvement

Coop approach and strategy

Strategic topics - sustainabilty

Sustainable products and supply chains

Reduced climate and environmental footprint

Promote healthy food and physical activity

Positive influence locally

Contribute to concious choice regarding healthand sustainable development

Policies and requirements

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Palm oil

- Reduce consumption

- Certified, traceable and sustainably produced oil

- Include non-food and feed!

- Norwegian Initiative for Sustainable Palm Oil

- RSPO member

- Signed The New York Declaration on Forests

Sustainable products and supply chains

Palm oil in food 2015 2016 2017

Palm oil use (kg) 150 199 232 004 228 124

Segregated 42 % 45 % 58 %

Mass balance 31 % 45 % 42 %

Book & Claim

Non-certified 27 % 10 %

Certified palm oil (%)

Soy is next?

- Demand fish from well managed fisheries

- Demand sustainable fishing methods

- Include aquaculture

- Cooperation with ISSF on tuna

- Increase volume on certified products (MSC, ASC)

Sustainable products and supply chains

Fish and seafood

Organic products

• Turnover + NOK 700 mill (2017)

• Strong organic own brand - Änglamark

• Record number of new products

• Cooperation with local producers

Sustainable products and supply chains

Vegetarian products – «Coop Veggie Day»

• Launched May 2016

• Immediate success

• Several new products launced

An alternative for customers who want a vegetarian alternative, or who want to reduce meat consumtion

Sustainable products and supply chains

Recyclable materialsRecycled materials

Materials from renewablesources

No harmful chemicals

Packaging contributingto less foodwaste

Reduced plastic

Coop’s packaging strategy

Reduced climate and environmental footprint

A zero-vision for foodwaste!

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• Reduced price on products close to expiry date

• Optimal orders

• Program for fruit & vegs

• Foodwaste to animal feed and biogas

Important actions

Reduced climate and environmental footprint

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SUSTAINABILITY ENGAGEMENT?

120 000 garbage bags og 35 000 pair of gloves

Reuseable shopping bags with a twist!

- Introducing “reuse-bonus”!

- 200.000 members collected their free bag within the first 10 days

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The Norwegian Retailers’ Environmental Fund

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Summary

• Sustainability issues is becomingincreasingly important

• Contributes to profit, customer loyality, reputation and PR

• Nessesary to work comprehensivly and broad

• Honest and active communicate of actionsand results

That’s all, folks!

knut.lutnaes@coop.no+ 47 905 42 323