Content is king

IF THERE WAS A LONELY HEARTS CLUB FOR

UNVISTED WEBSITES IT WOULD BE VERY WELL ATTENDED

MOST WEBSITES ARE BORING AND WILL NEVER GET A DATE

AKA A LINK

ITS USUALLY BECAUSE THEY DON'T MAKE THE EFFORT

No Makeup – aka Poor Content

THEY THINK JUST ‘COS THEY ARE GOOD LOOKING PEOPLE WILL VISIT

THEM

GUESS AGAINLOTS OF UGLY WEBSITES GET LOTS

OF VISITORS OVER THEIR GOOD LOOKING NEIGHBOURS

IF YOUR WEBSITE HAS NOTHING TO OFFER VISITORS THEY WONT STAY OR EVEN VISIT IN THE FIRST PLACE

GOOD DESIGN ≠ MORE BUSINESS

FIRST YOU HAVE TO GET THE VISITORS

GOOD CONTENT + GOOD DESIGNCONVERTS VISITORS INTO CUSTOMERS

EVEN GOOGLE IS SAYING ITUNLESS YOU HAVE GOOD FRESH CONTENT

YOU WONT RANK

GOOD == DIFFERENTFRESH == UNIQUE

GOOD == INTERESTINGFRESH == REGULAR

GOOD == BETTER THAN THE OTHERS

Get the Picture???

SO WHAT DO YOU DO?

START CREATING CONTENT FOR YOUR CUSTOMERS

Answer their questions, give themFresh, Good Information

DON'T TALK ABOUT YOURSELF, YOUR QUALITY, HOW GREAT YOU ARE

This Wont Get Your Website a Date

TRY AND BE THE BEST RESOURCE POSSIBLE FOR YOUR CUSTOMERS AND

POTENTIAL CUSTOMERS

YOU CAN DO THIS BY

• Blogging• Writing FAQs• Creating Calculators• Creating How Tos• Recording Video• Recording Audio• Answering their questions • Creating Podcasts

• Review products in depth• Get guest bloggers to write about

your business area• Conduct interviews online with

market leaders• Tell stories• Review books on your niche or

business• Create slidedecks (like these)

OR YOU CAN WAIT BY THE TELEPHONE

• Start today. No not tomorrow• Get out a piece of paper• Write down 10 ideas• There you already have 10 pieces of

content• Make it the best you can do• Hit Publish• Start Again

Kieran DalyGrange Web Design & MarketingW: http://www.grangewebdesign.com | T: 021 731 9427E: kieran@grangewebdesign.com

NEED A DATE FOR YOUR WEBSITE?