Content, Capability and Culture

@alexjbarker

CONTENT, CAPABILITY& CULTURE

SUMMER PARTY

UCD APPROACH BECOMING ESTABLISHED

A show of hands:

Who has conducted research with their users in the past year?

BUT CONTENT IS OFTEN AN AFTERTHOUGHT

YOUR WEBSITE - HOUSE OR GARDEN?

Another show of hands:

Who regularly plans and produces content prioritised by audience

(persona) need?

Yet another show of hands:

Who has conducted internal research to access the skills and capacity of

their staff in the past year?

CULTURE

EXPERIENCE

CAPABILITY

Content

CREATE RELEVANT, OPTIMISED CONTENT

CREATE RELEVANT, OPTIMISED CONTENT

CAPABILITIES

Content auditsSkills audits

Workflow designJob descriptions

Training & knowledge share

CREATE RELEVANT, OPTIMISED CONTENT

CAPABILITIES

Tools & guidelines for:Content planning

Content productionTone-of-voiceSocial media

CREATE RELEVANT, OPTIMISED CONTENT

CULTURE

Consistency:Governance & comms

user-led, digital-first principlesCommissioning processMeasuring performance

CREATE RELEVANT, OPTIMISED CONTENT

CULTURE

Change environment:Display outputs in the workplace

Top tips / How to desk-dropsInter-team collaboration

Intranet resources re-prioritised

IT’S A LIVING BREATHING THING

THANKS

@alexjbarker