CONSUMER HORTICULTURE

CONSUMER HORTICULTUREBob Westerfield - Consumer OrnamentalsMarco Fonseca – Master Gardener ProgramWayne McLaurin – Consumer VegetablesGerard Krewer – Commercial and Consumer Fruits

Gardening Trends in the U.S.

• Home gardening and landscaping – #1 hobby in U.S.

• 85 million households participate• Consumers spent an average of $450.00 per

year on landscape and garden• Georgia Value – 1.2 Billion dollars spent in

retail garden centers each year

Georgia Trends

• Consumers more educated and environmentally sensitive

• Steady increase in the past 10 years in call volume for agents and specialists

• 1997 – creation of Consumer Horticulture/Master Gardener Coordinator position

• Need for more volunteer assistance through the Master Gardener Program

Georgia Master Gardener Program

• Program began in 1979 around Atlanta with 150 people in 4 counties

• Currently we have trained over 9000 volunteers in 110 counties

• Currently have 3000 active Master Gardeners• In 2001, MG’s returned over 100,000 hours of

volunteer time across the state• Value of volunteer time and travel close to 1.5

million dollars.

Assisting County AgentsAssisting County Agents

Utilization of volunteers

Other MG Products

• Horticulture therapy• Wildlife habitats• Junior master gardener program• Demonstration gardens

Master Gardener Funding

• Program generates approx. $32,000 per year through book sales

• Program funds 20 hour per week program assistant position

• Proceeds fund complete operating and travel budget for the coordinator and assistant

• $30,000 in recent grants have funded an advanced Master Gardener Coordinator position

Georgia Master Gardener Association (GMGA)

• Supports state program, ie conferences, advanced training

• Offer small grants for MG projects• Purchased equipment for state program• Publish quarterly newsletter for all

members

Horticulture Faculty Involvement in the Master Gardener Program

• Creation of State Master Gardener Coordinator Position in 1997

• Hort. Faculty currently teach 60 to 75 MG classes a year

• Development of Advanced MG training in 1998 • Development of resources such as slide sets

(powerpoint) , administrative manuals, and text book

Continued …

• MG web page (gamastergardener.org) and list serve

• Advanced training• State and regional conferences• Collaborative state projects

Consumer Horticulture – VegetablesDr. Wayne McLaurin

Sample Publications

• Growing Vegetables Organically• Home Vegetable Gardening• When to Harvest Vegetables• Conserving Water in the Vegetable Garden• Herbs in Southern Gardens

Herbs• Authored “Herbs in

Southern Gardens”; over 1,000 sold.

• Powerpoint slide series for landscaping with herbs.

Composting and Waste Management

Commercial Horticultural Waste Management

• Organized interagency committee of university, state, regional and local governments.

• Helped acquire $2.7 million Bioconversion, Research and Education Center at The University of Georgia.– Established Facility Operators Training

Workshops at Bioconversion Center.– Trained 190 Administrators and

personnel

• Developed 15 demonstration/research state projects on compost/waste utilization.

State-Wide Results from Horticultural Waste Management

Initiatives• 38 compost processors

and 553,600 tons/year processed.

• 63% of local governments that now chip yard trimmings.

• Nursery use of recycled material; 600,000 pots with incorporated sawmill waste.

Consumer Horticultural Waste Management

• Co-created first state-wide home composting program– Trained over 800

compost volunteers (Handbook developed and utilized in 22 other states.)

– Instrumental in creating 94 permanent composting demonstration sites.

Consumer Ornamental Trends• Trend towards drought tolerant and “bullet-proof”

plants• Organic and BMP alternatives• More educated audience with information

overload (not all correct)• Need for quick electronic transfer of information• People less likely to attend seminars.• Agent specialty training

Faculty Involvement• Commercial and Consumer Faculty involved – 50% of

Q and A are homeowners• Select publications –

– A compilation of Low-Maintenance Plants for Georgia Landscapes

– Coping with Watering Restrictions in the Landscape– Environmentally Friendly landscape Practices– Best Management Practices in the Landscape for

Homeowners– Xeriscape: A Guide to Developing a Water Wise Landscape

Other Consumer Involvement• Agent trainings – (winter school, tours and

in-service trainings)• Consumer newsletter – Timely Tips, Hort

Alert, Hort Fax• Center for Urban Agriculture (web page)• Field days and open houses• Digital diagnostics• Multi-state collaboration

Continued

• Grant of $157,000 for nonpoint source pollution resource development (BMP booklet, training manual, and programs)

• Radio Program • T.V. involvement –”Gardening in Georgia”• Metro Agent List Serve

Consumer Horticulture Fruits

Dr. Gerard Krewer

Current Faculty

• One general specialist for most of home fruit calls (half of all calls are homeowner)

• Tri-state funded apple specialist• Peach specialist• Specialized Agents

Faculty Involvement

• Select publications:– Grafting Fruit trees in the Home Orchard– Home Garden Series, ie. apples, figs, pears, etc.– Numerous news articles

• Master Gardener Support• County Agent Trainings• Multi-state agent Trainings

Consumer Horticulture Needs• Tenure track credit for teaching master gardener

programs• Continued update of materials – slide sets,

powerpoint presentations, manual• Travel money for specialists to assist agents with

programs• Electronic delivery of programs, ie GSAMS or a

web based MG program• Train the trainer program to encourage more MG

participation in teaching classes

Needs continued

• Specialized agent training • Additional computer support to add fact

sheets and brochures to web site• Creation of strong computer data base for

agents and master gardeners• Continued faculty computer training to

enhance current skills, ie powerpoint• Full-time home fruit specialist

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