CONSULTING SOLUTIONS · Average profit per customer $10 TOTAL Profit Generated by Campaign $...

LANDSCAPE PROPOSAL USERS GOVERNMENT RISKS DOLLARS Q&A

CONSULTING SOLUTIONS

angela morisette | courtney brindle | cybil zhang | danny an

ANALYSIS

AWARENESS & ANTI-THEFT

DOLLARS

QUESTIONS & ANSWERS

ANALYSIS

/7/…

/8/…

/1/…

/5/…

OUR PROPOSAL

THE USERS

THE GOVERNMENT

E RISK: PROBABILITY OF GETTING CAUGHT

Risk-Return Tradeoff of Crimes

Priceonomics

THE RISKS

THE DOLLARS

$2,160,000

$710,000

$185,000

$140,996

$84,996

$28,997

$2,300,996

$794,996

$213,996

AN OVERVIEW

QUESTIONS

FOR YOUR ATTENTION

• Effective CSR Marketing

• Percentage of Phone Recyclers

• Financial Effects of Bans

• Google Trends on EcoATM

• EcoATM Recognized for Anti-Theft Efforts

• CEO for Kill Switch

• EcoATM uses Lobbyist

• Environmental Tactics

• Tipping Point

• Optimal Campaign Length

• Website Factsheet

• Video Contests

• Assumptions for GGGG

• Assumptions for Traveling Green

• Growth in Market

• EcoATM Experience, First Hand

“Earlier this week, the city fired its Sacramento lobbying firm, Nielsen Merksamer Parrinello Gross & Leoni, after the firm took on a new client that city officials thought created a conflict of interest. That client, according to Riverside, is ecoATM”

http://blog.pe.com/politics/2013/10/24/riverside-city-fires-lobbyist-over-new-client/ October 24, 2013

1. 80 to 85 percent of electronic products were discarded in landfills or incinerators, which can release certain toxics into the air.

2. E-waste represents 2 percent of America's trash in landfills, but it equals 70 percent of overall toxic waste. The extreme amount of lead in electronics alone causes damage in the central and peripheral nervous systems, the blood and the kidneys.

3. 20 to 50 million metric tons of e-waste are disposed worldwide every year.

4. Cell phones and other electronic items contain high amounts of precious metals like gold or silver. Americans dump phones containing over $60 million in gold/silver every year.

5. Only 12.5 percent of e-waste is currently recycled.

6. For every 1 million cell phones that are recycled, 35,274 pounds of copper, 772 pounds of silver, 75 pounds of gold, and 33 pounds of palladium can be recovered.

7. Recycling 1 million laptops saves the energy equivalent to the electricity used by 3,657 U.S. homes in a year.

8. E-waste is still the fastest growing municipal waste stream in America, according to the EPA.

9. A large number of what is labeled as "e-waste" is actually not waste at all, but rather whole electronic equipment or parts that are readily marketable for reuse or can be recycled for materials recovery.

10. It takes 539 pounds of fossil fuel, 48 pounds of chemicals, and 1.5 tons of water to manufacture one computer and monitor

Optimistic

Number of video posts 100

Number of people associated with each video 1000

Number of people in assoc. ppl's network 250

Total Impressions 25,000,000.00

% of impressions converted to website views 2,500,000.00

% of webviews to using EcoATM 250,000.00

Average profit per customer $10

TOTAL Profit Generated by Campaign 2,500,000.00$

Neutral

Total Impressions 10,500,000.00

% of impressions converted to website views 1,050,000.00

% of webviews to using EcoATM 105,000.00

Average profit per customer 10.00$

TOTAL Profit Generated by Campaign 1,050,000.00$

Pessimistic

Total Impressions 5,250,000

% of impressions converted to website views 525000

% of webviews to using EcoATM 52500

Average profit per customer 10.00$

TOTAL Profit Generated by Campaign 525,000.00$

• Main drivers were number of video posts, people associated with each video, and number of people in associated video’s networks that would view

• Very conservative on projected use of ecoATM after viewing video (1% of people who view end up using)

• Profit estimate derived from Economics of E-Recycling and statistics on ecoATM’s website about type of phones usually recycled in the machine

Costs (Neutral) quantity cost/unit total

Campus Ambassadors 16 $500 $8,000

Incentives for Ambassadors 16 $444 $7,104

Travel expenses 16 $400 $6,400

Promotional items 25,000 0.50$ $12,500

EcoATM Sponsored Party 1 $25,000 $25,000

$59,004

Neutral Campuses # of students on avg. campus

Total Students 16 15000 240000

Number of people that use machines at campus 5% 12000

Profit per student $10

Businesses # of people on avg. co. campus $120,000

Number of people that use machines at business 16 5000 80000

3% 2,400.00

10.00$

24,000.00$

Total Profit $84,996.00

Pessimistic Campuses # of students on avg. campus

Businesses # of people on avg. co. campus $72,000

2% 1,600.00

10.00$

16,000.00$

Optimistic Campuses# of students on avg. campus

Businesses# of people on avg. co. campus $168,000

4% 3,200.00

10.00$

32,000.00$

• Main drivers: % of students that use EcoATM at each campus and % of people at each business that use EcoATM

• Less variation on businesses less incentive to use (no party)

Number Kiosks in US 900

Phones since start in US 2,000,000 Items 2013 2014 2015 2016 2017 2018 2019 2020

Phones per machine (now) 2,222 Units of e-waste in US 175,000,000 189,000,000 204,120,000 220,449,600 238,085,568 257,132,413 277,703,007 299,919,247

Estimated growth of waste 8% Units Recycled 35,000,000 37,800,000 40,824,000 44,089,920 47,617,114 51,426,483 55,540,601 59,983,849

Investor estimated revenue $100M for 500 kiosks Units Not Recycled 140,000,000 151,200,000 163,296,000 176,359,680 190,468,454 205,705,931 222,162,405 239,935,398

Revenue per kiosk 200,000 Market Cap (at 4%) 5,600,000 6,048,000 6,531,840 7,054,387 7,618,738 8,228,237 8,886,496 9,597,416

Revenue per item 90$ Potential Added Revenue 504,000,000$ 544,320,000$ 587,865,600$ 634,894,848$ 685,686,436$ 740,541,351$ 799,784,659$ 863,767,431$

Low estimate total kiosks 5,000 Profit before Taxes 100,800,000.0$ 108,864,000.0$ 117,573,120.0$ 126,978,969.6$ 137,137,287.2$ 148,108,270.1$ 159,956,931.8$ 172,753,486.3$

High estimate total kiosks 10,000

• First machine in location did not work (missing a green cord) (10 minutes)

• Service rep was very nice and alerted me that a second location was available

• Went to second location (5 minute total time to get to estimate)

• Observers around said that phone could be sold on eBay for more money ($120 vs. $46)

• Strengths: timely, intriguing

CONSULTING SOLUTIONS · Average profit per customer $10 TOTAL Profit Generated by Campaign $...

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