Connecting with Millennials and Generation X

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GENERATION X1965 – 1979

MILLENNIAL1980 – 1995

BABY BOOMER1946 – 1964

TRADITIONALISTBEFORE 1946

GENERATION EDGEAFTER 1995

FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.

Source: Bersin by Deloitte. (2014, January 20). Talent Management in the Year 2020: Deloitte Study.

50%of the American workforce.

By 2020, Millennials

will comprise

Source: Shullman Insights into Luxury, Affluence and Wealth, 2014.

5 MILLIONMillennial

millionaires

4 MILLIONGen Xmillionaires.

There are

More thanTRILLIONwill pass from

one generationto the next.

Source: Center on Wealth and Philanthropy, Boston College, 2014.

say they will

Source: Pershing Succession Planning Report, 2011.

to another firm.move assets

90%of PROSPECTIVE

Source: Britton, D. (2014, February 3). Cerulli: One-Third of Advisors to Leave the Business by 2024.

of U.S. advisors plan to retire in the next decade. 1/3

In a poll asking which socialchange the wealth industry is LEAST prepared for, the top response was MILLENNIAL

INVESTORS.

Source: Shagrin, M. (2014, April 28). Merrill, UBS Plot to Capitalize on Demographic Shifts.

DEMOGRAPHIC SHIFTS

WEALTH TRANSFER

GENERATIONAL PERSONALITIES

FINANCIAL OUTLOOK

BORN BEFORE

BORN 1946-1964

BORN 1965-1979

BORN 1980-1995

BORN AFTER

T R A D I T I O N A L I S T

B A B Y B O O M E R

G E N E R A T I O N X

M I L L E N N I A L

G E N E R A T I O N E D G E

THE GENERATIONS

Source: Lancaster, L. & Stillman, D. (2014, July 17).

75MILLION

80MILLION

60MILLION

82MILLION

Events and conditions during

the formative years

#Millennial

MILLENNIAL: 1980–1995

■ TECH-SAVVY■ COLLABORATIVE■ DIVERSE■ REALISTIC■ SOCIALLY ACCEPTING

TRAITSMILLENNIAL

FINANCIAL OUTLOOK

44%of Millennials describe

themselves as “extremely” interested in improving their understanding of investing.2

71%of college-educated

Millennials are investing, but only 22% do so through an advisor.2

40%of Millennials have a retirement account.1

1 Tan, A. (2014, June). Millennials Face Financial Hurdles. Retrieved from Kiplinger.2 Generation D: An Emerging and Important Investor Segment. (2013). Retrieved from Accenture.

401(k)

TO HELP BUILD RELATIONSHIPS WITHMILLENNIALS

3 WAYS

CUSTOMIZETHE EXPERIENCE

BEGIN WITHTHE BASICS

COLLABORATE

#1 CUSTOMIZE THE EXPERIENCE

#2 BEGIN WITH THE BASICS

#3 COLLABORATE

THREE WAYS TO HELP YOU BUILD RELATIONSHIPS WITH

MILLENNIALS

The X Factor

GENERATION X EVENTS AND CONDITIONS

■ INDEPENDENT■ RESOURCEFUL■ ENTREPRENEURIAL■ SKEPTICAL■ WORK AND LIFE MUST BALANCE

TRAITSGENERATION X

FINANCIAL OUTLOOK

58%of Gen Xers want “some level” of

financial advice.2

35%of Xers who are saving

and investing for retirement use a financial planner.2

45%of Gen Xers believe they

will not have enough money for retirement.1

1 Taylor, P., & Gao, G. (2014, June 5). Generation X: America’s Neglected `Middle Child’. Retrieved from Pew Research Center.2 Collinson, C. Generation X Workers: Retirement Reality Bites Unless Answers Are Implemented. (August 2014).

TO HELP BUILD RELATIONSHIPS WITHGENERATIONS XERS

3 TIPS

PREPARE FORSKEPTICISM

BE A RESOURCENOT A SALESPERSON

TONE DOWNFORMALITY

#1 PREPARE FOR SKEPTICISM

#2 BE A RESOURCE NOT A SALESPERSON

#3 TONE DOWN FORMALITY

THREE TIPS TO HELP YOU BUILD RELATIONSHIPS WITH

GEN XERS

Connecting with each generation

TRADITIONALIST: Before 1946

BABY BOOMER: 1946–1964

Gen Edge

GENERATION EDGE: 1996–present

Gen Edge

plan to

or do not plan to retire.1work past age 65

65% of BABY BOOMERS

5 MILLIONThere are currently

Millennial millionaires.3under the

age of26% of America’s

population is

BUT CAN BE SWAYED

Traditionalistsare to service

providersLOYALby key influencers.

use a financial planner.2 INVESTING FOR RETIREMENT35% of Gen Xers

who are saving and Only

1 Dowd, C. (2014, May 8). This isn’t your grandmothers retirement. Retrieved from Fox Business.2 Stephen, B. (2013, February 1). Generation X is the New Sandwich Generation. Retrieved from AARP Blog.3 Shullman Insights into Luxury, Affluence and Wealth. (March 2014). Insights into Affluence, Luxury and Wealth: Millionaires Have Their Own Generation Gap. 4 U.S. Census. (2012).

GenLink resources

Reports on how to better reach each generation

Short and engaging videos

Articles addressing current generational topics

Infographics

Interactive e-Learning (CE approved)

Presentations and keynote addresses

IVY DISTRIBUTORS, INC. IVA-GX-ML-PPT/32589 (06/17)

This information is prepared by an unrelated independent third party, BridgeWorks, and is provided for informational purposes only. Ivy Distributors, Inc., believes the sources are considered reliable but does not guarantee the accuracy of the information.

IVY INVESTMENTS® refers to the financial products and services offered by Ivy Distributors, Inc. a FINRA member broker dealer and the distributor of IVY FUNDS® mutual funds, and those financial products and services offered by its affiliates.

Connecting with Millennials and Generation X · Connecting with Millennials and Generation X IVY...

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