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How should you measure all those tweets, shares, posts and comments? How do they related to business goals? While measurement of social media is evolving, some companies have had success in connecting the dots between their social media and business strategies. A few examples of companies successfully using social media for business goals and how they measured success is discussed. As well as how business ROI can be measured and achieved with social media.
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Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Connecting the Dotsbetween
Twitter & The SaleSarah Worsham
Sazbean Consulting
with special thanks to SMCD & the Detroit Public Library
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Constantly Evolving
photo by ranko @ Flickr CC - http://www.flickr.com/photos/raneko/4203965136/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Why Measure?photo by aussiegall @ Flickr CC - http://www.flickr.com/photos/aussiegall/286709039/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Set
your
Goal
photo by viZZZual.com @ Flickr CC - http://www.flickr.com/photos/vizzzual-dot-com/2655969483/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Create a
Social MediaPlan
idea of home base, outposts & passports from Chris Brogan - http://www.chrisbrogan.com/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Figure out whatto
Measure
photo by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Attention
photo by kalandrakas @ Flickr CC - http://www.flickr.com/photos/eelssej_/463902828/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Influence
photo by Babrosa @ Flickr CC - http://www.flickr.com/photos/babrosa/3961281159/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sentiment
photo by [[MorphoMir]] @ Flickr CC - http://www.flickr.com/photos/morphomir/2407451929/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Conversions
photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Where did you hear about us?
image by http://mark-hayward.com/2009/03/03/measuring-social-media-return-on-investment/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Toolsphoto by Sarah Worsham © All rights reserved
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Ford
http://fiestamovement.com/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Biggby Coffee
http://www.bhappylounge.com/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
http://mangolanguages.com
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
photo: http://commons.wikimedia.org/wiki/File:Skillman_Branch_Detroit_Public_Library.jpg
Discussion Exercise
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Questions?Any
photo by -bast- @ Flickr CC - http://www.flickr.com/photos/-bast-/349497988/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Crafting a Successful Social Media Strategy Webinar
April 14th 12-1pm, $30
Measuring Social Media Success WebinarApril 21st 12-1pm, $30
sazbean.com/eventsuse discount code MarchSMCD for $5 off each
Good only if you register in the next 10 days!
To Learn More:
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Connect with me...
SazbeanConsulting.com
Blog: Sazbean.com
Twitter.com/sazbean
Facebook: www.facebook.com/sazbean
LinkedIn: http://www.linkedin.com/in/sazbean
saz@sazbean.com
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