CONFIDENTIAL iLike and artist-development. accomplishments #1 music application on Facebook (also #1...

CONFIDENTIAL

iLike and artist-development

accomplishments

• #1 music application on Facebook(also #1 music app on Bebo, hi5)

• #1 driver of sales to iTunes Music Store

• #2 driver of sales to Ticketmaster

• iLike charts now syndicated by Billboard Magazine

viral growth

iLike registered users

0

2,500,000

5,000,000

7,500,000

10,000,000

12,500,000

15,000,000

17,500,000

20,000,000

22,500,000

Oct-0

6

Dec-0

6

Feb-0

7

Apr-07

Jun-

07

Aug-07

Oct-0

7

Dec-0

7

Today: 23 million!

connecting peopleArtists

Fans

Most artists already have more fans on iLike than on Myspace. As the web’s

leading social music service, iLike offers artists the ultimate communication

platform. Reach more fans with less effort.

U2 fans

0100,000200,000300,000400,000500,000600,000700,000800,000900,000

1,000,000

July Oct

U2 fans onMyspace

U2 fans on iLike

50 Cent fans

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

July Oct

50 Centfans onMyspace

50 Cent fans on iLike

Fall Out Boy fans

0

250,000

500,000

750,000

1,000,000

1,250,000

1,500,000

1,750,000

2,000,000

July Oct

Fall Out Boyfans onMyspace

Fall Out Boyfans on iLike

push-button syndication

Post once,

publish everywhere!

Artist Dashboard• Post songs• Message fans• Add concerts• View stats

Post songs

Add concerts

Message fans

Get stats

• TODO

iCast = blog + bulletin

With “iCast,” artists can post video, audio, and photos.

artist bulletinsThrough us, artists can reach all their fans – not just “friends,” but anybody who adds their music to their Facebook page!

This is a major benefit of posting full-length songs for fans to add.

Artist Activity feed

A summary of what’s new among your favorite artists

iTunes integrationiLike Sidebar for iTunes displays videos, bulletins, and concerts by your favorite artists, and recommends new artists.

Drives 300% increase in music buying! (Wharton research)

Available on Mac, PC, and also Windows Media Player.