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1The Bases of Competitive Advantage
Competitive Competitive AdvantageAdvantage
The Bases of Competitive AdvantageThe Bases of Competitive Advantage 2
Different asset or competencies of a firm
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How many the bases of How many the bases of competitive advantage competitive advantage does a company needdoes a company need ??
The Bases of Competitive AdvantageThe Bases of Competitive Advantage
4The Bases of Competitive AdvantageThe Bases of Competitive Advantage
5The Bases of Competitive AdvantageThe Bases of Competitive Advantage
•A level of serviceA level of service
•A product imageA product image
•Unique product Unique product featuresfeatures
•New technologyNew technology
6The Bases of Competitive AdvantageThe Bases of Competitive Advantage
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8The Bases of Competitive AdvantagThe Bases of Competitive Advantagee
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costcost
The Bases of Competitive AdvantageThe Bases of Competitive Advantage
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focusfocus
The Bases of Competitive AdvantageThe Bases of Competitive Advantage
Tommy ArmourTommy Armour
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NıkeNıke
Sporting goods Sporting goods segmentssegments Golf segmentGolf segment
FOCUS(CONT)FOCUS(CONT)
The Bases of Competitive AdvantageThe Bases of Competitive Advantage
12The Bases of Competitive AdvantageThe Bases of Competitive Advantage
13The Bases of Competitive AdvantageThe Bases of Competitive Advantage
14The Bases of Competitive AdvantageThe Bases of Competitive Advantage
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16The Bases of Competitive AdvantageThe Bases of Competitive Advantage
Having a superior Having a superior product or serviceproduct or service
The Bases of Competitive AdvantageThe Bases of Competitive Advantage 17
The Bases of Competitive AdvantageThe Bases of Competitive Advantage
The Bases of Competitive AdvantageThe Bases of Competitive Advantage 19
Dell computer’s distribution Dell computer’s distribution systemsystem
American Express in American Express in customer servicecustomer service
Sony’s innovation designSony’s innovation design
The Bases of Competitive AdvantageThe Bases of Competitive Advantage 20
The most The most profitable profitable airline in airline in the U.Sthe U.S
The Bases of Competitive AdvantThe Bases of Competitive Advantage 21
The Bases of Competitive Advantage 22
The Bases of Competitive Advantagehe Bases of Competitive Advantage 23
Another key basis of coca cola’s advantage is its assets of both its
• Physical distribution system• Comparising many company-owned bottling plants• Warehouse• Other distribution facilities
The Bases of Competitive AdvantageThe Bases of Competitive Advantage 24
Brands are a particularly tricky form of asset.
Value Microsoft’s brands at over 50 bilion dollar.
The Bases of Competitive Advantage 25
The Bases of Competitive AdvantageThe Bases of Competitive Advantage 26
The right partners can provide a very powerful basis of COMPETITIVE
ADVANTAGE
The Bases of Competitive AdvantageThe Bases of Competitive Advantage
The Bases of Competitive AdvantageThe Bases of Competitive Advantage 28
Economies of ScaleEconomies of Scale
The Bases of Competitive AdvantageThe Bases of Competitive Advantage 29
Economies of ScopeEconomies of Scope
The Bases of Competitive AdvantageThe Bases of Competitive Advantage 30
Being the best Being the best companycompany
The Bases of Competitive AdvantageThe Bases of Competitive Advantage 31
32The Bases of Competitive AdvantageThe Bases of Competitive Advantage
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