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Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
Frank Gens
Chief Analyst
IDC
Competing on the 3rd Platform How CIOs Are Readying Their Companies for the Next Wave
Oct-13 © IDC
@IDC 2
Oct-13 © IDC
@IDC
Source: IDC
3
Now the IT Marketplace That Matters
Oct-13 © IDC
@IDC
4
4
Oct-13 © IDC
@IDC
Seek “Enterprise” Offerings on a Consumer Base
“Compete Checklist” for Chapter Two
5
Oct-13 © IDC
@IDC 6
Designed for
Consumer,
Enhanced for
Enterprise
Designed for
Enterprise
First/Only
Oct-13 © IDC
@IDC
Embrace Shared/Multi-tenant Systems
“Compete Checklist” for Chapter Two
7
Seek “Enterprise” Offerings on a Consumer Base
Oct-13 © IDC
@IDC
Dedicated/Single-tenant delivery platform Shared/Multi-tenant delivery platform
Managed
Private
Cloud
Dedicated
Private Cloud
Virtual
Private Cloud
Public
Cloud
Customer site Service provider site
$78B $21B $8B
2016 Spending Forecast
Source: IDC Hosted Private Cloud Services Forecast (December 2012),
and IDC Public Cloud Services Forecast (August 2012)
10%+ of Capacity Will Shift to SPs in Next 3 Years
Cloud Services
Deployment Models
8
Oct-13 © IDC
@IDC
Look for Value (& Funding) in Mash-Ups
“Compete Checklist” for Chapter Two
9
Embrace Shared/Multi-tenant Systems
Seek “Enterprise” Offerings on a Consumer Base
Oct-13 © IDC
@IDC
Mean rating by respondents
10
Source: IDC CloudTrack Survey, Winter 2013 n=493
How likely to move IT workloads/apps to the cloud? (1 = not likely, 5 = very likely)
Oct-13 © IDC
@IDC
Develop an “Industry PaaS” Strategy
“Compete Checklist” for Chapter Two
11
Look for Value (and Funding) in Mash-Ups
Embrace Shared/Multi-tenant Systems
Seek “Enterprise” Offerings on a Consumer Base
Oct-13 © IDC
@IDC 12
Oct-13 © IDC
@IDC
Expand Your Connections with LOB Executives
“Compete Checklist” for Chapter Two
13
Develop an “Industry PaaS” Strategy
Look for Value (and Funding) in Mash-Ups
Embrace Shared/Multi-tenant Systems
Seek “Enterprise” Offerings on a Consumer Base
Oct-13 © IDC
@IDC 14
Capital Markets
Community Platform
% of new IT initiatives with
LOB executive as a decision-maker
25% 2013
40% 2016
Oct-13 © IDC
@IDC
Follow (and Play a Key Role with) the Data
“Compete Checklist” for Chapter Two
15
Expand Your Connections with LOB Executives
Develop an “Industry PaaS” Strategy
Look for Value (and Funding) in Mash-Ups
Embrace Shared/Multi-tenant Systems
Seek “Enterprise” Offerings on a Consumer Base
Oct-13 © IDC
@IDC 16
“Our key application is a third-party mining resource system -- that’s where most of our key data is…
…we’ll follow our ISV to whatever platform they host their SaaS (and Big Data) solution on…”
- Senior IT Executive
@IDC
*Personalized Medicine
*Life Sciences Supply Chain
*Connected Health
Electronic Medical Records (EMR)
Accountable Care
Smart Government Services
*Smart Cities
*Public Safety
Government Infrastructure Modernization
*Risk Management
*Customer Experience Management
*Mobile Payments
Bank Infrastructure Modernization
*Customer Experience
*Retail Sourcing Optimization
*Merchandising and Marketing Analytics
Retail Infrastructure Modernization
*Supply Chain Optimization
*Connected Vehicle
Smart Services
*Next Generation Product Lifecycle Mgt
Operations Technology
*Oil and Gas Smart Exploration
*Smart Grid
*Smart Buildings
Cloud + Big Data = Next Wave of Killer Apps
* = Big Data/Cloud Mash-Ups
Oct-13 © IDC
@IDC 17
Oct-13 © IDC
@IDC
*Personalized Medicine
*Life Sciences Supply Chain
*Connected Health
Electronic Medical Records (EMR)
Accountable Care
Smart Government Services
*Smart Cities
*Public Safety
Government Infrastructure Modernization
*Risk Management
*Customer Experience Management
*Mobile Payments
Bank Infrastructure Modernization
*Customer Experience
*Retail Sourcing Optimization
*Merchandising and Marketing Analytics
Retail Infrastructure Modernization
*Supply Chain Optimization
*Connected Vehicle
Smart Services
*Next Generation Product Lifecycle Mgt
Operations Technology
*Oil and Gas Smart Exploration
*Smart Grid
*Smart Buildings
Cloud + Big Data = Next Wave of Killer Apps
* = Big Data/Cloud Mash-Ups
Oct-13 © IDC
@IDC
Follow (and Play a Key Role with) the Data
“Compete Checklist” for Chapter Two
18
Expand Your Connections with LOB Executives
Develop an “Industry PaaS” Strategy
Look for Value (and Funding) in Mash-Ups
Embrace Shared/Multi-tenant Systems
Seek “Enterprise” Offerings on a Consumer Base
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