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Competence CenterProcess Management Real Estate
PropTech Innovation Summit
Agile management in the real estate industry –
Does it work?
Prof. Dr. Marion Peyinghaus, Berlin 2019
PropTech Innovation Summit
16.05.2019 ▪ S. 2
Competence CenterProcess Management
Real Estate
Benajmin Fischer, FAZ, 12.04.18
FAZ
„Rugby for the office“
PropTech Innovation Summit
16.05.2019 ▪ S. 3
Competence CenterProcess Management
Real Estate
How much agility does the real estate industry need?
• Survey 131 Participants
• Interviews 35 Participants
• Publication July 2019
• Download ccpmre.de
PropTech Innovation Summit
16.05.2019 ▪ S. 4
Competence CenterProcess Management
Real Estate
Research questions
Does agile management foster corporate success?
Which parts of agile management are beneficial?
What are the risks of agile management?
PropTech Innovation Summit
16.05.2019 ▪ S. 5
Competence CenterProcess Management
Real Estate
Does agile management foster corporate success?
Finance Client
Employees
Innovation
Processes
PropTech Innovation Summit
16.05.2019 ▪ S. 6
Competence CenterProcess Management
Real Estate
Does agile management foster corporate success?
Finance
Client
Employees
Innovation
Processes
22%
38%
42%44%
59%
PropTech Innovation Summit
16.05.2019 ▪ S. 7
Competence CenterProcess Management
Real Estate
Which parts of agile management are beneficial?
Culture
Processes
Agile
methods
Digitalisation
Employees
Workplace
Organisation
Work
modalities
Leadership
PropTech Innovation Summit
16.05.2019 ▪ S. 8
Competence CenterProcess Management
Real Estate
Which parts of agile management are beneficial?
Employees
ProcessesAgile
methods
Digitalisation
Culture
Workplace
Organisation
Work
modalities
Leadership
20%
19%
32%
45%
46%
75%64%
66%
61%
PropTech Innovation Summit
16.05.2019 ▪ S. 9
Competence CenterProcess Management
Real Estate
Growth
Effect
Lost energy
Lost potential
40%
20%
40% 80%
Do we invest in the right parts of agile management?
CultureProcesses
Agile
methods
Digitalisation
Employees
Workplace
OrganisationWork
modalitiesLeadership
PropTech Innovation Summit
16.05.2019 ▪ S. 10
Competence CenterProcess Management
Real Estate
What are the risks of agile management?
Agile project
management
Laissez-
faire
leadership
Clothing
style
FinanceClient Employees
PropTech Innovation Summit
16.05.2019 ▪ S. 11
Competence CenterProcess Management
Real Estate
„Our clients often perceive
it as chaos.“Project Development Company, March 2019
Agile project
management
PropTech Innovation Summit
16.05.2019 ▪ S. 12
Competence CenterProcess Management
Real Estate
„Our biggest problem:
we don't see the
risks anymore.“Investment Manager, March 2019
Laissez-faire
leadership
PropTech Innovation Summit
16.05.2019 ▪ S. 13
Competence CenterProcess Management
Real Estate
Barbara Frett, Spiegel Online, 12.03.19
„Those who
work in jogging
pants, do so with
a different
attitude“
Clothing
style
PropTech Innovation Summit
16.05.2019 ▪ S. 14
Competence CenterProcess Management
Real Estate
Solution: Back to conventional organizations?
Finance Client
Employees
Innovation
Processes
PropTech Innovation Summit
16.05.2019 ▪ S. 15
Competence CenterProcess Management
Real Estate
Solution: Back to conventional organizations?
Finance
Client
Employees
Innovation
Processes
11%
29%
36% 17%
37%
14%
Processes
PropTech Innovation Summit
16.05.2019 ▪ S. 16
Competence CenterProcess Management
Real Estate
In a nutshell
Agile management is indeed successful
Human factor is decisive, not the working conditions
Self-organization is not a self-runner and should be organized
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16.05.2019 ▪ S. 17
Competence CenterProcess Management
Real Estate
„Be flexible,
stay responsible.“Project Development Company, March 2019
Competence CenterProcess Management Real Estate
Thank you very much for your attention!
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