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BOSCH: IoT Suite platform and IoT cloud services
© Analysys Mason Limited 2017
COMPANY PROFILE
analysysmason.com
BOSCH: IoT SUITE PLATFORM AND IoT CLOUD SERVICES
AHMED ALI
BOSCH: IoT Suite platform and IoT cloud services
© Analysys Mason Limited 2017
Founded 1886
Offices Headquarters in Stuttgart, Germany. Worldwide offices
Employees 390 000 (December 2016)
Regional focus Global
Revenue EUR73.1 billion
Selected IoT
customers
Amdocs, EWE NETZ GmbH, Deutsche Telekom,
MANN+HUMMEL, Stadtwerke München, The Yield
Selected IoT
partnerships
• Implementation: Amdocs, HCL, Infosys, Tata
Consultancy Services, Tech Mahindra, T-Systems
• Semiconductor: Broadcom, Intel, NXP, Texas
Instruments, Marvell, MediaTek
• Cloud: Amazon Web Services, GE Digital, IBM,
Salesforce, SAP, PTC
• Technology: AWS, GE Digital, IBM, Salesforce, SAP,
PTC, Oracle, Software AG, Vodafone
2
Figure 1: Bosch company factsBosch is a privately held multinational corporation with more than
400 subsidiaries developing and providing industrial and
engineering technologies and services to different sectors
including automotive, manufacturing, energy and home
appliances.
Bosch made an early move into the IoT market through a
combination of internal development and technology acquisition in
the device connectivity and management space. In 2008, to
support its entry into the platform market, Bosch acquired
Innovations Software Technology which had expertise in
developing embedded applications. Innovations was later
established as Bosch Software Innovations (Bosch SI) in 2011.
Bosch launched its IoT Suite in 2013 and also established a new
subsidiary, Bosch Connected Devices and Solutions GmbH, to
focus on providing IoT sensor and connectivity solutions and
services to different verticals including logistics, transportation,
manufacturing and smart homes.
The company continued to strengthen its software offering
through acquisitions such as inubit, a process management
provider, in 2011, and ProSyst, a gateway software provider, in
2015.
In 2016, Bosch further extended its platform features by releasing
its IoT Cloud Service offering which runs on its own infrastructure.
Company summary
BOSCH: IoT Suite platform and IoT cloud services
© Analysys Mason Limited 2017
Figure 3: Bosch’s revenue by region, worldwide, 2016
3
Bosch’s total sales revenue in 2016 was EUR73.1 billion, growing
at a CAGR of 13% since 2012 (Figure 2). Over the same period,
net profit grew at a CAGR of 0.8% to reach EUR2.4 billion.
Revenue increased significantly in 2015 due to the full acquisition
of the former joint ventures; Automotive Steering and BSH
Hausgeräte.
Bosch Group has four main business sectors:
• Mobility Solutions (which generated 60% of 2016 revenue)
targets the automotive market. Bosch Connected Devices and
Solutions subsidiary is also part of this sector
• Industrial Technology (9%) contains automation and packaging
solutions
• Consumer Goods (24%), contains power tools and household
appliances
• Energy and Building Technology (7%) includes Security systems,
Heating systems, Service solutions and Services to increase
energy efficiency in non-residential buildings.
Bosch generated 80% of its 2016 revenue outside Germany.
Europe which is the company’s largest market (Figure 3) grew by
3.4% YoY. The Americas’ revenue decreased by 2.8% YoY due to
the lower sales in the Industrial Technology and Mobility Solutions
sectors and the overall lower sales in Latin America. Asia-Pacific
(and the rest of the world) is where Bosch had the highest growth
(8.3% YoY) as a result of strong sales throughout the region
Figure 2: Bosch’s revenue and net profit, worldwide, 2012 to 2016
Company summary: financials
44.7 46.1 49.0
70.6 73.1
2.3 1.3 2.6 3.5 2.4
0
20
40
60
80
2012 2013 2014 2015 2016
(EU
R b
illio
n)
Revenue Net profitSource: Bosch Group
53%
28%
19%Europe
Asia Pacific (and
other regions;
including Africa)
Americas
Total revenue:
EUR73.1 billion
Source: Bosch Group
BOSCH: IoT Suite platform and IoT cloud services
© Analysys Mason Limited 2017 4
Bosch’s main IoT subsidiary is Bosch Software Innovations which
provides IoT software platform services and SaaS applications.
Bosch also provides sensors through Bosch Connected Devices
and Solutions. The two units collaborate together to develop and
deploy IoT solutions and services for different verticals and
enterprise customers. Bosch Software Innovations is not allocated
to a specific Bosch business sector as it works across all four.
Bosch SI employs 800 IoT professionals and has locations in
Germany, Bulgaria, Singapore, China, Japan and the US. Through
its IoT Suite solution, the company has executed more than 250
international projects and has connected more than 6 million
sensors and machines. Bosch is aiming to extend its services to
25 million devices by 2019.
The company offers IoT Suite hosted on its own cloud. The
platform implements a modular design that offers multiple device
management microservices and allows customers to pick and
choose services.
On top of the IoT Suite platform, Bosch also offers pre-packaged
applications for Manufacturing, Mobility, Energy, City, Home and
building. The company extends its capabilities, especially in the
application enablement space, by partnering with other major
platform providers such as PTC ThingWorx and Software AG
(Figure 4).
Besides the hardware and software components, Bosch supports
its IoT customers with a range of services including consulting,
training, co-development and marketing.
Business overview
Figure 4: Bosch IoT platform and solutions
Source: Analysys Mason
Devices, Sensors, Modules
Cellular, LPWA, Management platform
Bosh IoT Suite/ Bosch IoT Cloud
Mobility Manufacturing EnergyHome &
building
Partners’
Apps
Connectivity & connectivity
mgmt.
Device management
Hardware
Applications
Bosch PartnersKey
Sensors
HardwareGatewaysSoftware
(ProSyst)
e.g. PTC ThingWorx, Software AGApplication enablement &
analytics
City
BOSCH: IoT Suite platform and IoT cloud services
© Analysys Mason Limited 2017 5
Based on the company’s background in the manufacturing sector
and supplying various components to major industries including
automotive, Bosch’s focus for IoT is device connectivity and
management.
Bosch is providing generic capabilities to all vertical markets and
has extended these capabilities to selected markets (e.g. mobility,
buildings) with industrial IoT and manufacturing remaining its
strongest domain.
To reinforce its industrial IoT strategy, Bosch established its
Connected Industry unit in 2017. The unit will build on the
expertise of all of other Bosch’s units and will develop solutions
that can be used by Bosch internally and sold to customers.
The company also remains active in the standardisation process
and industry collaborations. Bosch:
• heavily influenced the development of a free and an open
source Industry 4.0 protocol known as the Production
Performance Management Protocol (PPMP).
• leads a European Union project to develop a unified industrial
manufacturing concept to meet different production
requirements
• is a member of both the German Platform Industrie 4.0 and the
USA-based Industrial Internet Consortium (IIC) alliances.
Bosch is building expertise in artificial intelligence and its
applications in IoT and industry 4.0. The company opened its
Bosch Centre for AI R&D in 2017 with around 100 experts to
support internal AI projects. The company will invest EUR300
million in AI research by 2021.
To strengthen support for device management, Bosch is hosting
its platform and services on its own as well as partners’ clouds.
Bosch data centres are located in German, USA and Singapore.
While it does not have the scale of a major cloud provider like
Amazon Web Services, this move can support the company’s
projects in the German and European markets when these
projects are subjected to data location regulations. The company
also continues to expand deployment options into major public
clouds including AWS, IBM and SAP.
As well as acquisitions (following slide), Bosch has invested in a
number of IoT start-ups. Notable examples include Actility for
LPWA connectivity and FogHorn and iguazio for edge analytics.
Vertical-specific investment examples include ParkTAG
(automotive), the Yield (agriculture) and Cheetah and Emperra
(healthcare).
IoT Strategic direction
BOSCH: IoT Suite platform and IoT cloud services
© Analysys Mason Limited 2017 6
Figure 5: Bosch’s key IoT acquisitions and investments, 2008 - 2017
Key acquisitions and investments
Date Company Transaction Description
Oct 2017 FogHorn Investment Founded in 2014 in the USA, FogHorn provides an analytics and machine learning development platform
edge and fog computing applications. The company has a total funding of USD47.5 million.
Jul 2017 iguazio Investment Founded in 2014 in Israel, iguazio is big data and analytics platform that support edge and fog applications.
The company has a total funding of USD48 million.
Apr 2017 Actility Investment Founded in 2010 in France, Actility is a connectivity solution provider that offers infrastructure and a
management platform for LPWA networks. The company has a total funding of USD100 million.
Apr 2015 ProSyst Acquisition Founded in 1997 in Germany, ProSyst developed software and middleware solutions for IoT gateways based
on Java and OSGi standard. After the acquisition, ProSyst was merged with Bosch Software Innovations and
its technology formed the ProSyst Gateway Software component of Bosch IoT Suite. ProSyst augmented
Bosch’s device management capabilities and extended the company’s device management support to a
wider range of protocols.
Oct 2011 Inubit Acquisition Inubit was a German software provider that developed and offered business process management (BPM)
solutions for enterprises in verticals such as utilities, automotive, insurance, logistics, healthcare and
telecommunications. The inubit suite supports integration between internal and external system applications
and allows enterprises to connect and manage different aspects of their business such as their workforce,
assets, business partners and customers. The solution is part of Bosch BPM offering which supports the IoT
Suite.
Sep 2008 Innovation
Software
Technology
Acquisition Founded in 1997 in Germany, Innovation Software developed rule-based enterprise software. The company
offered a range of products including customer relationship management, compliance and credit risk
platforms for different verticals such as financial, logistics, healthcare and energy management sectors.
Innovation formed the core of Bosch Software Innovation subsidiary.
BOSCH: IoT Suite platform and IoT cloud services
© Analysys Mason Limited 2017 7
Figure 6: Bosch IoT Suite’s Services
Product summary
Product Function Description
Bosch IoT Analytics • Analytics
• Anomaly detection
Provides analytics services based on anomaly detection which allow for device data validation and
detection of devices sending irregular messages which in turn can be used in predictive maintenance.
Bosch IoT Hub • Data ingestion
• Normalisation
• Protocol translation
Facilitates communications and messaging between devices, applications and services. It includes
protocol connectors that allow data ingestion and normalisation from different types of devices. It is
available on Bosch IoT Cloud as a pay-as-you-go model and integrates with other Bosch IoT Suite services.
Bosch IoT Permissions • User management
• Authentication and
authorisation
Supports the multitenancy feature of the platform which applies managed access rules and allows
authenticating and authorising multiple users, groups, roles, applications and tenants. It allows
enterprises to allocate and monitor permissions accordance with compliance requirements.
Bosch IoT Remote
Manager
(and ProSyst Gateway
Software)
• Device management Provides backend remote management and control features for gateways and devices including lifecycle
management, firmware updates, remote diagnostics and security administration. It supports open APIs
and open standards such as OSGi, TR-069 and OMA-DM. It is based on the ProSyst technology and is
supported by the on-premise ProSyst mPRM device management agent. The service is available on
Bosch IoT Cloud, AWS or SAP clouds.
Bosch IoT Rollouts • Firmware updates
• Over-the-air (OTA)
Enables and manages largescale firmware update rollout for gateways, controllers and devices through
cables or over the air. Devices are either connected directly to service using an optimised interface or
indirectly through device management servers. The service is available on Bosch IoT Cloud, AWS or IBM
Cloud.
Bosch IoT Things • Digital twin
• Device registry
• Search index
A platform for creating and managing device digital twins and device inventory. It supports search
indexing services to allow the identification of specific devices based on their attributes and domains
BOSCH: IoT Suite platform and IoT cloud services
© Analysys Mason Limited 2017 8
Figure 7: Bosch’s selected IoT use cases products
Use cases
Customer Country Scope
The Yield Australia The Yield is an agricultural technology startup offering IoT solutions to connect farms. The company used Bosch IoT
Suite capabilities to develop and launch its end-to-end agricultural solution for irrigated crops; Sensing+™, in October
2017. The solution allows farmers to use data to facilitate tasks and reduce guesswork in aspects such as observing
the weather conditions and calculating irrigation requirements. The solution, based on microclimate sensors, a central
on-farm gateway and Bosch’s cloud platform, combines the real-time data with predictive analytics to produce a 7-day
forecast about crops conditions and requirements. The solution also allows farmers to specify certain rules to alert
about critical events such as frost.
MANN+HUMMEL Singapore MANN+HUMMEL is a German manufacturer and a provider of filtration solutions such as liquid and air filters, intake
systems and thermal management components. Through its IoT Lab in Singapore, the company developed and trialled
its solution OurAir that addresses air quality problems in metropolitan cities. The solution uses sensors distributed
across the city to collect and analyse data about the level of pollution and provides information to customers about their
surroundings’ environmental conditions and their filtering systems. The company is planning to install 20 000 devices
per year and turned to Bosch IoT Suite for its device management features. The ProSyst gateway agent in combination
with the Bosch IoT Remote Manager provided the required remote monitoring of the device fleet. It also enabled device
grouping, configuration and software updates.
QIVICON/Deutsche
Telekom
Germany QIVICON is an industry alliance, founded by Deutsche Telekom to develop a multi-vendor wireless solution for the
smart home market. The QIVICON platform offers a unified set of features for devices from different providers
including energy providers, household appliance vendors, telecoms companies and security solutions providers. The
QIVICON solution consists of a smart home platform, gateways, devices, apps and services. Deutsche Telekom is using
Remote Manager cloud service and gateway software to enable device management of its gateways, routers and
devices. The solution enables Deutsche Telekom to scale its deployments and remotely configure and monitor the
installed QIVICON Home Base units in addition to performing firmware updates.
BOSCH: IoT Suite platform and IoT cloud services
© Analysys Mason Limited 2017
OPPORTUNITIES
THREATS
STRENGTHS
WEAKNESSES
9
Analysis: strengths, weaknesses, opportunities and threats
▪ Bosch Software Innovations has a good presence in the Asian-Pacific
market with locations in Singapore, Tokyo and Shanghai. The group as a
whole showed growth in the region and aims to double its sales there by
2020.
▪ Bosch’s recognition in the German market, supported by its newly added
local cloud hosting capabilities position the company as a trusted partner
for sensitive data applications such as healthcare.
▪ Bosch focuses on device management and relies on partners such as
PTC ThingWorx and Software AG to complement the IoT stack with
features like application enablement and advanced analytics. Such
partners are also competing directly with Bosch in the device
management layer.
▪ Despite the recent investments in edge analytics, Bosch has not made a
significate move to compete in this market. Other providers are eager to
promote such capabilities. Being late to support edge analytics features
can devalue Bosch’s IoT offering for industrial applications.
▪ Bosch’s ambition to build its own cloud infrastructure might slow its IoT
product development efforts.
▪ Bosch offers a comprehensive and modular device management solution
with multiple microservices offered at different pricing tiers. The
company has also built a large partner ecosystem.
▪ Bosch is experienced in the operational technologies and uses of the
platform internally with different group units. These support the
continuous development and refinement of the platform capabilities to
cope with the growth and changes in industrial applications
requirements.
▪ Bosch SI strong marketing efforts demonstrate its capabilities across
multiple channels including industrial events and social media.
▪ Although Bosch has its own IoT Cloud that is open to developers, the
company is yet to leverage its open platform approach and partner
ecosystem to establish an open app marketplace to accelerate the
platform adoption.
▪ Bosch does not provide details of many IoT use cases. Of those
showcased, the Remote Manager and ProSyst Gateway Software
components are the main functions highlighted. The rest of the services
such as IoT Analytics are not featured quite enough. Bosch needs to
increase the promotion of its other services, especially IoT Analytics
BOSCH: IoT Suite platform and IoT cloud services
© Analysys Mason Limited 2017
Ahmed Ali (Senior Analyst) is the lead analyst for Analysys Mason's IoT Platforms and Technology research programme. His research covers IoT
software, applications and solutions used by service providers to enable their IoT offerings. Prior to joining Analysys Mason, Ahmed worked as a
senior analyst at ABI Research for more than 3 years, where he was part of the next-generation mobile network research programme, covering
wireless and core mobile markets like small cells, in-building solutions, network virtualisation, unlicensed spectrum, and other 4G and 5G
technologies. Ahmed holds a master's degree in Electronics Communications and Computer Engineering from the University of Nottingham and
a bachelor's degree in Electrical Engineering from the University of Khartoum, Sudan.
10
About the author
BOSCH: IoT Suite platform and IoT cloud services
© Analysys Mason Limited 2017 1111
CONSULTING
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communications and digital service providers, vendors,
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broadcasters, and service and content providers
▪ Our sector specialists understand the distinct local challenges
facing clients, in addition to the wider effects of global forces.
▪ We are future-focused and help clients understand the
challenges and opportunities that new technology brings.
RESEARCH
▪ Our dedicated team of analysts track and forecast the
different services accessed by consumers and enterprises.
▪ We offer detailed insight into the software, infrastructure and
technology delivering those services.
▪ Clients benefit from regular and timely intelligence, and direct
access to analysts.
Analysys Mason’s consulting services and research portfolio
Analysys Mason’s consulting and research are uniquely positioned
BOSCH: IoT Suite platform and IoT cloud services
© Analysys Mason Limited 2017 12
Research from Analysys Mason
BOSCH: IoT Suite platform and IoT cloud services
© Analysys Mason Limited 2017 13
Consulting from Analysys Mason
BOSCH: IoT Suite platform and IoT cloud services
© Analysys Mason Limited 2017
PUBLISHED BY ANALYSYS MASON LIMITED IN DECEMBER 2017
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