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Download the slide and create your Communications Framework for Playground Sessions This is part of the online course 'Become a Great Digital Strategist' that you can sign up to on Skillshare for $15 http://www.skillshare.com/Become-a-Great-Digital-Strategist/380593138
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PHASE 3WHAT IS THE CREATIVE
MESSAGING?
WHAT IS THE REASON TO BELIEVE?
PHASE 2 WHAT IS THE CREATIVE
MESSAGING?
WHAT IS THE REASON TO BELIEVE?
MEDIAWHAT CHANNELS WILL BE
USED?
MEDIAWHAT CHANNELS WILL BE USED?
MEDIAWHAT CHANNELS WILL BE USED?
CURRENT CONSUMER BEHAVIOR DESIRED RESPONSE
WHAT MEDIA CHANNELS ARE THEY USING
WHAT DO YOU WANT THEM TO DO?WHO IS THE TARGET MARKET
PHASE 1WHAT IS THE CREATIVE
MESSAGING?
WHAT IS THE REASON TO BELIEVE?
COMMUNICATIONS FRAMEWORK
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