COMMUNICATION Communis - Latin word Meaning - common understanding for all An exchange of facts,...

COMMUNICATION

COMMUNICATION Communis - Latin word Meaning - common

understanding for all An exchange of facts, ideas,

opinions, emotions… Transfer of message with

transmission of understanding

Communication Sum total of all the things that a person

does, when he wants to create an understanding in the mind of another

Systematic & continuous process of speaking, listening & understanding

The process of meaningful interaction among human beings

Need for Communication…

For an Individual Express oneself (opinions, thoughts,

feelings) Satisfy human needs (of security,

belongingness & recognition) Building human relations (through trust,

openness, cooperation & harmony) Career advancement

Need for Communication…For Business Convey organizational goals & policies

to all employees Anticipate future trends & their impacts To continuously learn & innovate Frame plans, policies, programmes &

procedures To lead, direct & motivate Control & channelize activities of

individuals & departments

Need for Communication…For Business Build healthy industrial relations Grievances management Provide quality service to customers Overcome illusions & misunderstandings

among people at work Create a conducive environment to live

& to work

Features of Communication Unavoidable Continuous process Two way traffic Role of perception (use of senses) Universality Social process Multidimensional Multipurpose Trans-activity