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Coastal Case Study – Bass Coast Shire Councilshort term holiday rental platforms
Bass Coast Shire
• 865 square km
• Estimated residential population 33,317
• Part-time residents and visitors add
60-70,000 in peak times
• 10,000 holiday homes
Population statistics source: ABS, Estimated Residential Population, 2016 Census
Visitor Economy
• 1.85 million visitors annually
• 35% of international visitors to Melbourne come to
Bass Coast
• $1 billion eco impact (direct & indirect expenditure)
• 3,228 local jobs supported by tourism 28%
• second most reliant economy on tourism in Australia
• Community concerns
– amenity, noise, overcrowding, behaviour
• Public Health and Wellbeing Act 2008 Part 6
– recognises prescribed accommodation
– used to introduce holiday home registration
• Researched other Councils approach to managing
problem properties
• Legal advice confirmed holiday houses fell within
the Public Health & Wellbeing legislation
• Consulted with Real Estate Agents
• Initiated Prescribed Accommodation registration
Responding to Community Concerns
Prescribed AccommodationProcess and Implementation
• Registration began on 1 January 2012
• Applies to properties that sleep 6+
people
• Registrations must be renewed annually
• Cost per annum $296
• A 50% discount incentive if owner has a
written management plan
• Properties are inspected
• 850 holiday houses registered
• Reduction in number of complaints
• Reduction of waste in streets
• Reduction in number of overcrowded
properties
• Increased levels of hygiene and
cleanliness
Prescribed AccommodationOutcomes
Phillip Island and San Remo
Visitor Economy Strategy 2035
Vision - Phillip Island (including San Remo) is recognised nationally and globally as a world leading sustainable tourism destination, where tourism is embraced by the community.
Five Strategies to Achieve the Vision
1. Be established as a highly desirable destination
2. Generate year-round visitation
3. Build connectivity
4. Manage growth
5. Global recognition for conservation
Game Changer Action
• Increase investment in promotion and marketing to encourage year-round visitation
thorough enforcement of the holiday house management arrangements
– Generates new off-peak marketing funds
– Annual payment to Destination Phillip Island
– Holiday home owners who rent out their properties for commercial rental now
contribute to marketing
– Registered an additional 200 premises over the past 2 years
New Challenges - Short Term Rental Platforms
• Increase in number of rental options and length of stay
• Not a level playing field
• Impact on income for established properties
• Impact on investment attraction
• Impact on rental prices
• Unregistered / illegal use of dwellings
• Councils resources are limited to be more proactive
New Challenges - Short Term Rental Platforms
Thank you
Teresa Mahood
t.mahood@basscoast.vic.gov.au
www.basscoast.vic.gov.au
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