Coalition for Sensible Safeguards€¦ · Big Data Power Collects, Analyzes, Predicts and Makes...

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They Know Your Location, Geographic History, Behaviors

A single consumer sold in milliseconds, web/mobile/TV

Big Data Power Collects, Analyzes, Predicts and Makes Decisions about us

Financial Profiling & Targeting of Economically Vulnerable Consumers

Wide Range of Health Behaviors Collected and Used

• Digital Trade Working Group: U.S. Chamber, Software Alliance, Google,

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