Cluster Initiatives as instrument for competitiveness and innovation 31.5.2005, Brno Cluster...

Cluster Initiatives as instrument for competitiveness and innovation

31.5.2005, Brno Cluster Conference

Workshop 1: Traditional Manufacturing sector

e.g. Wood processing, Plactics

inno-group: Petra Falchetto p.falchetto@inno-group.com

A-1130 Vienna, Auhofstrasse 171/1Tel.: +43/1/876 79 91-31

Agenda

• Cluster and Cluster Initiatives

• Practical case: regional – national - european

• Workshop and Discussion

• Summary

Till 10.00 a.m.

Point of Departure

Global goal of the Czech republic Global goal of the Czech republic

Sustainable development based on competitivenessSustainable development based on competitiveness

Point of Departure

Situation todaySituation today::

• Cluster initiatives in introduction phaseCluster initiatives in introduction phase • Absence of awareness of cluster initiatives mainly in SMEAbsence of awareness of cluster initiatives mainly in SME

• Isolation of companiesIsolation of companies

Mobilization of economic potential of CLUSTER INITIATIVESMobilization of economic potential of CLUSTER INITIATIVES

Cluster Initiatives as motor for economic developmentCluster Initiatives as motor for economic development

Potential cluster-initiatives

Cluster-Initiatives in preparation

Initiatives submitted

Czech Republic and Cluster Initiatives

Cluster initiatives

• Enhance the productivity of firms by easier access to specialized Enhance the productivity of firms by easier access to specialized InputsInputs

• Increase the innovation potential of firms by rapid transfer of Increase the innovation potential of firms by rapid transfer of knowledgeknowledge

• Stimulate Spin-offsStimulate Spin-offs• Support the competitiveness of firms and regionsSupport the competitiveness of firms and regions• Support the cooperation with the academic and scientific sectorSupport the cooperation with the academic and scientific sector• Consolidate strategy among the cluster members and clustersConsolidate strategy among the cluster members and clusters• Increase exportsIncrease exports• ……

Benefits of clusters initiatives can be:

Cluster initiatives

Problems arising in cluster initiatives can be:Problems arising in cluster initiatives can be:

• Clusters don’t live forever – after reaching maturity guided Interventions are Clusters don’t live forever – after reaching maturity guided Interventions are necessary necessary

• Unsolved organizational issuesUnsolved organizational issues

• Insufficient marketing and communicating of the cluster to the target groupsInsufficient marketing and communicating of the cluster to the target groups

• FinancingFinancing

• Readiness to handle challenges is not sufficiently developedReadiness to handle challenges is not sufficiently developed

• Impact of benefits may differ among the regionsImpact of benefits may differ among the regions

• ……

Practical „experienced“ case

Regional

National

European

Regional: Upper Austrian Cluster Initiatives – www.clusterland.at

Objectives of the Upper Austrian cluster policy (since 1998)

Regional: Upper Austrian Cluster Initiatives – www.clusterland.at

Cluster activities

• Information and communication platforms

Training and qualification

Co-operation projects

Marketing and public relations

Internationalisation

Regional: Upper Austrian Cluster Initiatives – www.clusterland.at

Facts and Figures

Regional: Upper Austrian Cluster Initiatives – www.clusterland.at

Cluster Partners reach their network goals

Regional: Upper Austrian Cluster Initiatives – www.clusterland.at

Regional: Upper Austrian Cluster Initiatives – www.clusterland.at

Contact Person:

Gerlinde PöchhackerOÖ Technologie- und Marketinggesellschaft m.b.H.Head of Cluster-Management

Phone: +43 70 79810-5061Fax: +43 70 79810-5060

E-mail: gerlinde.poechhacker@tmg.atwww.tmg.at, www.clusterland.at

National - Austria

Austrian Cluster Initiatives - Overview (November 2004)

European approach

• Cluster oriented policy improves the innovative strength and the growth of Cluster oriented policy improves the innovative strength and the growth of

competitiveness of regionscompetitiveness of regions

• Cluster-approach is widely used in European nations and regions for policy Cluster-approach is widely used in European nations and regions for policy programs, about 300 cluster and network initiativesprograms, about 300 cluster and network initiatives

• Different stages and models of clusteringDifferent stages and models of clustering

• A co-operation of regional clusters in Europe could improve the innovative A co-operation of regional clusters in Europe could improve the innovative performance and the growth of companies, esp. of SMEs through an performance and the growth of companies, esp. of SMEs through an intensified know-how transfer, a higher innovative speed flexibility and intensified know-how transfer, a higher innovative speed flexibility and productivityproductivity

• BUT: No organised networking and knowledge exchange between BUT: No organised networking and knowledge exchange between European Cluster InitiativesEuropean Cluster Initiatives

Clusters in Europe – status quo

European approach – CLOE www.clusterforum.org

INTERREG IIIC program - third call

All EU regions are eligible

„to improve the effectiveness of policies and instruments for regional

development and cohesion“

Start: 16. September 2004

Duration: 3 years

Ending: 30. June 2007

CLOE - Clusters linked over Europe

Lyon CCI City Hall of Timisoara

Linz

Tartu Science Park

Wermland CC

Kaliningrad RDA

City of Karlsruhe

European approach – CLOE www.clusterforum.org

CLOE - Partners

Regional Level

-European Level

Network Level

CLOE Members

Methodologies, tools and processes

SMEInterlinkage

InternationalMarketing

Road MapGuide

CLOE – Thinkabouts

European approach – CLOE www.clusterforum.org

European approach – CLOE www.clusterforum.org

CLOE – Development of a European Network of Clusters

Identify and transfer good-practice tools and methods

of Cluster Management

Foster co-operation between SMEs in the different

partner clusters through thematic workshops and a

competence platform

Jointly market the partner region‘s clusters

Thanx a lot!

Now: Workshop and Discussion