Cloud Computing Made Simple Alec Felgemaker Sr Systems Engineer VMware, Inc

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Cloud Computing Made Simple

Alec Felgemaker

Sr Systems Engineer

VMware, Inc.

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

The Problem – Complex, Inefficient, Inflexible

Source: VMware Fortune 100 Customers

>70% of IT budgets just “maintaining” status quo

<30% of IT budgets goes to innovation and competitive advantage

Where IT Energy Is Spent

42%Infrastructure Maintenance

30%Application

Maintenance

23%Application Investment

5%Infrastructure Investment

Business Agility Depends on IT Agility

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

VMware Initiatives

vCloud

Choice and CloudFederation

vSphere

Foundationfor the Internal

Cloud

View

Manageable Endpoints

vApps

Auto-pilotApplications

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

Evolution or Revolution?

The Datacenter The Cloud

Pillars of complexity But…secure and understood

Built from industry standard components

Scalable, on-demand Flexible, self-managing,

lights-out operation

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

VMwarevSphere

Bringing the Cloud to the Datacenter

The Datacenter The Cloud

Virtualization provides the evolutionary path to a revolutionary improvement

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

The Datacenter The Cloud(s)

VMware vCloud: Bridging the Datacenter to the Cloud

VMwarevSphere

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

VMware vSphere

Automatic Operations

Internal/External Cloud

The Virtualization Journey

ServerConsolidation

BusinessAgility

OpexSavings

CapexSavings

VMware Infrastructure 3

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

DatacenterInfrastructure

Virtualization Platform

VMware vSphere: The Foundation

for the Internal Cloud

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

Application Services

Infrastructure Services

The Power of the Platform

Availability Security and Compliance Scalability

vCompute vStorage vNetwork

DRS Hot-add resources Hot-plug devices 8-way vSMP and

255 GB RAM

DRS DPM Host profiles

Storage VMotion Thin provisioning Hot volume grow VMDirectPath I/O

Distributed Switch VMDirectPath I/O

VMotion Storage VMotion HA Fault tolerance Data recovery

vShield zones VMSafe

VMware vSphere

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

Application Services

Infrastructure Services

VMware vSphere – Ecosystem

Availability Security and Compliance Scalability

vCompute vStorage vNetwork

1000 certified servers

1000 storagedevices

300 networkdevices

200 integrated productsNETWORKS

VMware vSphere

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

VMware vSphere 4

300,000

30 Gb/s

256 GB per VM

8 VCPUs

VMware vSphere VMs: Ready to Virtualize All Applications

% o

f App

lica

tion

s

Applications’ Performance Requirements

95% of Applications

IOPS

Network

Memory

CPU

< 10,000

< 300 Kb/s

< 4 GB per VM

1 to 2 CPUs

VMware Infrastructure 3

100,000

9 Gb/s

64 GB per VM

4 VCPUs

Now 350,000

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

VMware vSphere Adoption

75% of customers surveyed intend to upgrade to VMware vSphere by end of 2009

week 1week 3

week 5week 7

week 9

week 11

62,349

98,251

130,982

158,904

185,719

211,814

236,276

262,137

286,053

311,160

334,827

357,151

Cumulative VMware vSphere Down-loads

53%22%

9%

4%2%

7%

VMware vSphere Upgrade Intention

0-3 mos 3-6 mos 6-9 mos 9-12 mos

12+ mos Don’t plan to upgrade

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

VMware Initiatives

vCloud

Choice and CloudFederation

vSphere

Foundationfor the Internal Cloud

View

ManageableEndpoints

You will find fame

and fortune…

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

External Clouds

EfficientFlexibleDynamic

InternalClouds

Trusted • Efficient • Reliable • Flexible • Secure • Dynamic

VMwarevSphere

TrustedReliable Secure

ConnectedEnterprise Cloud

AppLoads

AppLoads

AppLoads

AppLoads

AppLoads

VMwarevSphere

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

VMware vCloud: Connectivity

InternalCloud

ExternalClouds

NetworksStorage

ManagementPolicies

VMwarevSphere

VMwarevSphere

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

Connectivity Example: Site Recovery Manager

Internal Cloud (Primary) Internal/External Cloud (Recovery)

VMware vCenter

Site RecoveryManager

VMware vSphere

Physical Datacenter

VMware vCenter

Site RecoveryManager

VMware vSphere

Physical Datacenter

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

EMC Product Demonstration

VMware Aware RecoverPoint

with Site Recovery Manager

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

Connectivity: Long Distance VMotion

Internal Cloud Internal/External Cloud

VMware vCenter

VMware

VMware vCenter

VMware

Physical DatacenterPhysical Datacenter

VMware vSphere VMware vSphere

Partnering to Address Challenges Moving the VM's memory Moving/Syncing the VM's disk images Maintaining the VM's network ID/connections

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

Connectivity: Long Distance VMotion Applications

Longer Distance

Shorter Distance

Flex Capacity

DC Maintenance

DC Disaster Avoidance

Follow the Sun/Moon

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

VMwarevCenter

Datacenter 1

Datacenter extension up to 200 kilometers

Datacenter 2

Data CenterInterconnect

Cisco: Enabling Long Distance VMotion

DB E-Mail

Apps

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

BIG-IP LocalTraffic Manager

F5: Enabling Long Distance VMotion

BIG-IP Global Traffic Manager

BIG-IP LocalTraffic Manager

vCenter A vCenter B

iSession

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

EMC Product Demonstration

New EMC replication technology behind

Long Distance Vmotion

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

VMware vCloud: Interoperability

InternalCloud

ExternalClouds

VMware vCloud API:Programmatic Access to Resources

VMware vSphere

VMwarevSphere

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

VMware vCloud: Interoperability

Self-Service PortalsVMware vCenter

Client Plug-inProgrammatic

Access by ISVs

VMware vCloud API: Programmatic Access to Resources

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

Interoperability: Self-Service Portals for VMware vCloud

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

Interoperability: VMware vSphere Client Plug-in

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

Interoperability: ISV Integrations

Managing the Cloud

Cloud-based Solutions

Cloud Apps/SaaS (e.g., App on Demand)

Cloud-centric PaaS

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

InternalCloud

ExternalClouds

Choice: Open Standards

OVF

APIs: Programmatic Access to Resources

VMware vSphere

VMware vSphere

First Cloud API Submitted to Open Industry Standardshttp://www.vmware.com/vcloud

First Industry Standard for Defining Cloud

Workloads

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

VMware vCloud End Goal: Customer Choice Among Differentiated Offerings

High-end SLA

“Green” Cloud

Test/Dev as a Service

Disaster Recovery as a

Service

High SecurityCloud

Demo and POC

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

VMware Initiatives

vCloud

Choice and CloudFederation

vSphere

Foundationfor the Internal

Cloud

View

Manageable Endpoints

vApps

Auto-pilotApplications

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

Operating Systems

Application Frameworks Mgmt

Middleware/AppServer Mgmt

Mgmt

Enterprise Apps SaaS Apps @ Service Providers

VMware Platform as a Service (PaaS)

ApplicationServices and Tools M

gmt

IaaS

PaaS

App SLAs App SLAs App SLAs SaaS

Run in the Enterprise or in the Cloud

Hardware Mgmt

Virtualization Mgmt

VMware vSphere

VM

war

e vC

ente

r

VisibilityScale on demandPolicy-enforcement

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

Run

Manage

Build

Internal Cloud External Clouds

App SLAs App SLAs

VMware PaaS

JavaCloud

Ruby Cloud

PhPCloud

PythonCloud

VMware PaaS

JavaCloud

Ruby Cloud

PhPCloud

PythonCloud

App SLAs App SLAs

VMware PaaS

JavaCloud

Ruby Cloud

PhPCloud

PythonCloud

App SLAs App SLAs

VMware: PaaS for the Internal AND External Cloud

Common Programming Model

Common Deployment Platform

Common Infrastructure Management

Common Application Management

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

EMC Product Demonstration

Fully Automated Storage Tiering

and

EMC Ionix Data Center Insight

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

VMware vCloud ExpressA new class of cloud compute services offered by VMware vCloud ecosystem partners:

Self-service portal

VMware vCloud API

Web-based signup / activation

Utility pricing

Credit card billing

Interoperability across service providers

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

Announcing VMware vCloud API

Spans vCenter Instances, Internal and External Clouds

Submitted to DMTF Cloud

Standards Incubation Group

Detailed spec and programming guide available

vApp Upload/Download

vApp Operations

Platform as a ServiceEnablement

Task Mgmt

Catalog Mgmt

Inventory Listing

SP Automation

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

Summary

vCloud

Choice and CloudFederation

vSphere

Foundationfor the Internal

Cloud

View

ManageableEndpoints

vApps

AutopilotApplications

Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.

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