Cleantech Finland and China - - Mizera

Approaching the Chinese cleantech Market

Bratislava, September 2010

Radoslav Mizeraradoslav.mizera@finpro.fi

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Source: The World Economic Forum

But is economic competitiveness compatible with environmental sustainability? Answer: Yes!

Past ten years Finland has been ranked 3 times #1

This is what happens, when you give free high quality education to the naturally curious – and you drop the uniforms and hierarchy...

Finnish teens rank among the highest in learning points in a study involving 60 countries

Investment per capita in public research, development & innovation is highest in the world

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R&D investments in various countries worldwide

Source: HighTech Finland 2010.

Energyefficiency

Bioenergy& wind

Cleanindustrialprocesses

Cleantech Finland – Top expertise

Sectors, Finnish competence

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Recycling

Consultancy

Air protection

Wastemanagement

Water resourcesmanagement

Measuring, analysis, automation

Marketgrowth rate

Market sizeThe size of the ball is equivalent to market position of the Finnish companies in the global markets.

Companies MunicipalitiesInvestors Other stakeholders

Top 70Finnish

CleantechCompanies

Media

Decision-makers

Easy Access to Finnish cleantech excellence

Global network Cleantech Finland through Finpro

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Silicon Valley

Sao Paolo

Helsinki

LondonCopenhagen

ParisMadrid

St. PetersburgWarsow

ViennaBrussels Bucharest

Abu Dhabi DelhiShanghai

Hanoi

Beijing

Finland's most promising innovations

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New generation bio-fuels

wood based, by-products from various industries

Energy efficiency

Smart grid

Electric vehicles

Motors, automation, AC drives, batteries

Electric vehicles

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Chinese Cleantech Market

• The value of the Chinese cleantech market is around

EUR 1,100 billion.

• The market will grow at an annual rate of 15 per cent.

• China welcomes cleantech companies as well as foreign

capital investments in the cleantech sector.

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• Cooperation in cleantech has been a key point on the agenda between Finland and China.

• China is expected to become the main export area for Finnish cleantech companies within the next few years.

• At present, the Finnish Cleantech business in China is worth 900 million EUR annually.

• This figure is expected to double by 2013.• Chinese companies have shown interest in Finnish solutions in

renewable energy such as bio-energy, wind power, water management, waste management and resource efficiency.

• Future innovations are being offered within the fields of electric vehicles including AC drives and automation and in nanotechnologies.

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Cooperation between Finland and China

• The Finnish Environmental Cluster for China (FECC) is a project that was developed on the initiative of the Ministry of Trade and Industry to boost Finnish cleantech exports to China.

• In August 2008, the second, operational phase of the venture began with a new organization. The duration of phase II is three years.

• FECC provides assistance and services to companies which have already opened the door to China's markets.

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• Exploiting contacts made through FECC, Finnish companies have signed deals across China with both private companies and government agencies.

• Finland has sold cleantech equipment, for example, to the coal mining industry, the energy sector and lake restoration projects.

• Finnish companies have also signed cooperation agreements with Chinese companies.

• EcoCity projects are heavily moving forward in China; at the end of June, the Chinese Ministry of Commerce and the Finnish Ministry of Employment and the Economy signed a letter of intent concerning such projects.

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Operating Model

• FECC has built in China a contact network which includes businesses, central government and local authorities, and other environmental sector organizations and research institutions.

• FECC has also entered into co-operative agreements through which current market information and contacts are obtained and concrete projects are found.

• Constant contact with this network, but in particular with potential customers, is part of the process of building trust, and extremely important in the Chinese market.

• The focus of FECC's activities is on the practical level, close to customers and businesses.

• FECC focuses particularly on identifying concrete needs and projects and, on the other hand, on putting together and developing an equivalent Finnish offering.

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18 www.cleantechfinland.com