CLA: Digital Innovations ‘What Can I Do With This Content?’ Icon Title Search App Madeleine Pow...

CLA: Digital Innovations

‘What Can I Do With This Content?’ IconTitle Search App

Madeleine PowInternational Rights Manager

Problems Identified

• Copyright is complex, difficult to understand (UK Hargreaves Report)

• Rise in digital publications and digital use• Digital publications are licensed rather than sold• Licence terms vary between publishers and publications

• CLA Licences permit copying opted-in digital publications and websites over and above primary licences

• Website terms and conditions vary, are ambiguous, difficult to even find

• How can website terms be communicated clearly to users?• How can opt-ins be communicated clearly to licensees?

• New digital copyright icon• Industry standard• Supported by trade associations• Free to use• Displays any site’s usage T&Cs• Configurable• Trademarked

• Users can click on this logo to access user-friendly information on reuse permissions associated with the site’s content

• Communicates terms of use, including those available under CLA Licence terms

Uses covered

Print multiple copies

Store on company intranet

Copy extracts for internal use

Send extracts to third parties (limited)

Use for media monitoring (web scraping)

It’s not about piracy

• 30,000 Schools

• 700 Further Education colleges

• 450 Higher Education institutions

• 370 Public sector organisations

• 4,000 Business organisations

• 120 Transactional licensees

These organisations want to comply with copyright law – the CLA Licence helps them to do so

It is about education

• Clear terms and conditions

• Use

• Opt in to CLA licences to ensure legitimate copying is monetised

• Support industry-wide anti-piracy measures

visit www.whatcanIdowiththiscontent.com

What rightsholders can do to protect their copyright

CLA Title Search App

Problems Identified

• Confusion about what can and can not be copied under CLA’s licences

• Users required to check lists – time-consuming and laborious

• CLA launched its ‘title search’ web page

What does it do?

Enables customers to scan ISBN / ISSN bar codes to check whether a publication is covered by their CLA licence

OR – enter the ISBN / ISSN / title manually (as with the website title search

How does it work?

API Data

Result!

Website Title Search

Different Result Permutations

Plus different results for different licences and uses…

Additional FeaturesAbout CLA An introduction to CLA

Contact Us With direct dial and e-mail to Customer Services

Social Media With direct links to CLA on Facebook, Twitter, LinkedIn and YouTube

GuideHow to use the APP

Benefits

CustomersA quick and easy way for customers to check whether a publicationis covered by their CLA licence

RightsholdersCLA is working to encourage compliance with licence terms

StakeholdersCLA is utilising new technology to develop innovative solutions for customers

CLAPositive PR

Feedback

Future Developments

Partnership with TALIS ASPIRETalis Aspire Digitised ContentEnd to end digitisation management in Higher Education. Cloud based service, allows academics & librarians to create, bookmark, manage

and track usage of learning resources.

CLA & Talis:Via API, librarians can instantly check whether a digitisation request is covered

by their CLA licence.API means CLA permissions are seamlessly integrated into the digitisation

process. Around 50 universities currently use Talis Software.

CLA looking into further partnerships.

Partnership with TALIS ASPIRE

Talis Aspire Digitised Content – end to end digitisation management in Higher Education.

Cloud based service – allows academics & librarians to create, bookmark, manage and track usage of learning resources.

CLA & Talis:Via API, librarians can instantly check whether a digitisation request is covered

by their CLA licence.API means CLA permissions are seamlessly integrated into the digitisation

process. Around 50 universities currently use Talis Software. CLA looking into further partnerships.

Questions?

Madeleine PowInternational Rights Manager

madeleine.pow@cla.co.uk