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CIPS Presentation RNLI
Gary Coleman
Commercial Manager
V1 16.01.2015
Our Mission –The RNLI is a charity that
provides a 24-hour lifesaving service around the UK and Republic of Ireland
–Reaching up to 100 nautical miles offshore Covering:
Open sea and inshore Over 200 of the UK's beaches Tidal reaches of the Thames Inland waters Flood Rescue
– 236 lifeboat stations – Lifeguards on over 200
beaches
– More than 4,600 lifeboat crew members
– 250 Flood Rescue Team members
– 95% of people are volunteers – Funded by voluntary
contributions and legacies
– Working alongside UK Maritime and Coastguard Agency and Irish Coast Guard
Some key facts…
in 2014
8,462 Lifeboat launches
8727
rescued by Lifeboat
368 Lives Saved
17,050
Lifeguard incidents
1,769 Rescued by Lifeguards
92
Lives Saved
Project 235 ‘Made for Life’
The Made for Life project had the aim of taking lifejackets beyond their designed useful life and using the materials from these old lifejackets to generate a revenue stream for the RNLI.
Objectives • Establishing an up-cycling option for the lifejackets -
the term up-cycling means taking waste materials and transforming them into a new product for sale.
• Separation of materials and decommissioning the 5000 lifejackets
• Development of products.
• Supplier selection
• Marketing and sales of the new products
Challenges
• The current immature upcycling market
• Finding and appointing a design company • Identifying a suitable manufacturing partner
• Separation and storage of materials
• Selling the resulting products to make a profit
Material separation
Material separation
• Key Facts – Buckles reused saving £12,670 – 120 Lights reused saving £2,482 – 50 Pallets less lifejackets aiming to go to
landfill – Following the project the RNLI is working
with WRAP to generate a case study from the project and other sustainability initiatives to publicise more widely the work being undertaken by the RNLI in this area.
– A 100 per cent of the profit generated from sales of the products through RNLI shop goes towards the cost of paying for new lifejackets for the lifeboat crews. Circa £160K of new revenue, £52K profit.
The Beaufort scale is an empirical measure that relates wind speed to observed conditions at sea or on land. Its full name is the Beaufort wind force scale,
WRAP is a registered Charity No. 1159512 and registered as a Company limited by guarantee in England & Wales No. 4125764.
235 Red Range Every item has been handmade in the UK, and the swing tag is signed by the person who made it. Some items even feature the original hand-
written service label that shows the lifejacket’s own unique history.
How we resolved challenges
• By innovating and being creative • Influence the market and develop the suppliers you
need. – 235 – L S Manufacturing Limited
• Don’t compromise, use samples and multiple sources
of supply until you are happy with the quality of the products.
Lessons Learnt – Volunteers were essential
– Having a strong Unique Selling Point creates
added value
– Choosing the right supply partners is key
– Celebrate internal collaboration. The project core team included volunteers and experts from across the RNLI. Supply Chain, Commercial Management, Fundraising, Creative Development, Sales and Marketing, Sustainability, Disposals and Public Relations staff were all involved.
Thank you
& Questions?
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