Christmas lights switch-on event - 7th November€¦ · Christmas lights switch-on event - 7th...

Christmas lights switch-on event - 7th November

German Christmas market

Local Christmas market

Giant snow globe

• 6 week ad campaign, started 3rd November

• Bristol Post, Metro, Western Daily Press, Observer • Regional titles in Bath, Somerset & Glos

• Wraparound features in Weekend magazine (Bristol &

Gloucester) - 14th November

Heart FM: • 5 week sponsorship campaign - key messages

• 10 x £250 shopping vouchers (phone-in competition)

AIM: To work with key partners to deliver an effective

calendar of events and campaigns, while:

• liaising with The Galleries and Cabot Circus marketing

teams

• engaging with The Bristol Green Capital team

•maximising the opportunities of Shaun in The City (6th

July - 31 August)

Initial brainstorming meeting held 7th January

Marketing meeting on 28 Jan to gather input from

retailers

February

•Valentine's Day

• Launch of independent shopping guide

March / April

•Mother's Day

• Easter lion hunt

• Easter advertising campaign, tbc

•Chewing gum promotion

• Events to showcase retailers

•Covent Garden performers

• Retailer awards

•Customer service courses

•Customer satisfaction surveys

•Markets

• Social media campaigns

• Events linked to Rugby World Cup, Wimbledon, etc.

• Promotion of later trading hours

•Car parking promotions

•Measuring footfall