Chief Meaning Officer: Valuing the Immeasurable

Chief Meaning Officer: Valuing the Immeasurable Tim Leberecht, DLD Tel Aviv 2012

Image: The Onion

“Goldman Sachs Hires Single Morally Decent Human Being To Work In Separate, Enclosed Cubicle” The Onion

Dis-connected

Disenfranchised

“Market systems are justified not because of efficiencies and profits, but because humans are first and

foremost social and emotional beings, and markets provide a

sympathetic community for social exchange.”

Robert C. Solomon

Make meaning, not money!

1. Scarcity 2. Communality

3. Transcendence

Nextpedition: Serendipitous travel

Airbnb: Collaborative consumption

Beck: Sheet music

“Our world is being dramatically reshaped. The rules of the past no longer apply. In the 21st century, it's no longer what you do that matters most but how you do it.”

Patagonia: Share our values

Happiness

Barca: More than a club

“Good business is the best art.” Andy Warhol

Being Wrong = Seeing the world as it is not

See the world as it is not