CHCH 2016-17 Winter-Spring

- CHCH signed on in 1954 – we are over 60 Years Strong!

- One of two remaining independent TV stations in Canada

- News leader in the Hamilton Niagara region

- Local news, primetime movies, news magazine & current affairs

programs, hit dramas & comedies

- Not just a Hamilton station

- Available to well over 90% of Ontario

- Viewed by millions nationally each week

- Independent = flexible, responsive & creative

- TV & Online

Who We Are …

Winter/Spring 2017 Prime-Time Schedule Program Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday

6:00 PM

6:30 PM

7:00 PM

7:30 PM

The Watchlist

(encore)

8:00 PM

8:30 PM

9:00 PMLast Man Standing

9:30 PMThe Watchlist

10:00 PM

10:30 PM

11:00 PM

11:30 PM

Evening News at Six

Right This Minute 60 Minutes

(S-CBS) Bloomberg North

Evening News at Six

Bloomberg North

Bloomberg North

Bloomberg North

Sunday

Blockbuster

The X-Files

CHCH At The

Movies

CHCH At The

Movies

White Collar

(Jan 5)

CHCH At the

Movies

CHCH At the

Movies

CSI: NY

Numb3rs 20/20 (S-ABC) 48 Hours (S-CBS)

Evening News at Eleven

Rosewood (S-Fox)

Note: Blue Indicates US Simulcast

Weekly Reach

Toronto/Hamilton EM: 2.0 million

Ontario Balance: 1.3 million

Total Ontario: 3.3 million

The Rest of Canada: 619,000

Total Canada: 3.9 million

3.9 Million Viewers Weekly Across Canada

Source: Numeris Canada, Fall 2016 (Sept 12 – Dec 11), Mo-Su 2a-2a

Available To Well Over 90% of Ontario

Note: CHCH is available in additional areas across Ontario, including the Peterborough/Kingston area through satellite and digital cable

Source: Mediastats, September 2016

News Leader In The Western Half of The Toronto EM

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CHCH Morning

Live

Breakfast Television

(Citytv)

The Morning

Show (Global)

CP24 Breakfast

Metro Morning

Your Morning

(CTV)

New

s

Morning News Hamilton Niagara Ratings

Adults 25-54

Early Evening News Hamilton Niagara Ratings

Adults 25-54

Late Evening News Hamilton Niagara Ratings

Adults 25-54

CHCH news is the only news that extensively covers the western portion of the

Toronto EM, an area that consists of over 1.2 million people.

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4.5

CHCH Evening

News at 6

CBC News at Six

Global News Hour/ Wknd

News @ 6

CTV Evening

News

CityNews at Six

CTV Evening

News (CP24)

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1.6

1.8

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2.2

2.4

2.6

CHCH Evening News at

11

CTV Late News

CP24 Live at 11

Global News at

11

CBC News at 11

CityNews Tonight

Source: Numeris Canada, Fall 2016 (Sept 12 – Dec 11), Mo-Su

Toronto Central Market Reach

While CHCH is the dominant news station in the western region of the Toronto EM, we

also reach 1.3 million viewers within the Toronto Central Market Area each week.

Source: Numeris Canada, Fall 2016 (Sept 12 – Dec 11), Mo-Su 2a-2a

Broad Appeal Programs CHCH is able to cover Toronto and the rest of Ontario with a diverse schedule of US

simulcasts and popular movies that attract broad appeal across the entire province.

Average Minute Audience Prime Time Programming

Tor/Ham EM, A25-54

Prime-Time Programs That Deliver

The Toronto Central Market

Average Minute Audience A25-54, % of Tor/Ham EM

Top 3 Coming From Toronto CMA

Balance of Tor/Ham EM

29%

Toronto CMA 71%

82%

77%

76%

Source: Numeris Canada, Fall 2016 (Sept 12 – Dec 11), based on sellable prime-time programs

The Best of Both Worlds

CHCH effectively and efficiently reaches the entire Toronto EM

and the rest of Ontario.

Wide appeal US simulcasts and popular

movies to reach the entire Toronto EM and

the rest of Ontario.

Dominant news in the western

portion of the Toronto EM

offering extensive

unduplicated news reach.

+

Engaged Viewers

Playback

Viewing

CHCH Live

TV Viewing

12%

88%

Average Minute Audience M-Su 2a-2a Total Canada, A25-54

Close to 90% of CHCH’s audience comes from live viewing.

Source: Numeris Canada, Fall 2016 (Sept 12 – Dec 11), Mo-Su 2a-2a

A Diversified Viewership

Source: Numeris Canada, Fall 2016 (Sept 12 – Dec 11), Ontario, profile based on average weekly reach, Mo-Su 2a-2a

Recap • The medium with the most viewers and highest engagement

• 3.9 million viewers across Canada each week.

• Cover well over 90% of Ontario.

• Balanced coverage of the entire Toronto EM.

o Toronto centric prime-time programming and movies

to reach the Toronto CMA and the rest of Ontario.

o Dominant local news to reach the western half of the

Toronto EM.

• Live viewers

Enhance Your TV Buy With CHCH.com

• 381,529 Monthly Users

• 1,033,724 Page Views Per Month

• 243,101 Total Video Views Per Month

• Key Age Demographics

– Adults 25-54: Index 110

– Women 25-54: Index 157

• High Income Households

– 78% with a household income of $60,000+ (Index 118)

Sources: comScore Media Metrix November 2016, Google Analytics November 2016

Note: Profile data based on ComScore Media Metrix; users, page views & video views based on Google Analytics,

all profile information based on unique visitors

Program

Descriptions

News/Current Affairs

(S-ABC) A primetime news magazine program featuring co-anchors Elizabeth

Vargas and David Muir. 20/20 combines hard-hitting investigative reports,

newsmaker interviews and compelling human interest and feature stories.

(S-CBS) Television’s most popular true-crime series, 48 Hours investigates

shocking cases and compelling real-life dramas with journalistic integrity and

cutting-edge style. 48 Hours in-depth approach has earned the program and its

teams numerous awards including 3 Peabodys, 20 Emmys, 5 RTNDA Edward

R. Murrow Awards and an Alfred I. DuPont-Columbia Award.

(S-CBS) 60 Minutes, the most successful television broadcast in history, begins

its 47th season in September 2014. Offering hard-hitting investigative reports,

interviews, feature segments and profiles of people in the news, the broadcast

begun in 1968, is still a hit in 2014. 60 Minutes has won more Emmy Awards

than any other primetime broadcast, including a special Lifetime Achievement

Emmy. It has also won every major broadcast journalism award over its tenure,

including 18 Peabody and 14 DuPont Columbia University awards for

excellence in television broadcasting.

Rosewood

(S-FOX) Rosewood stars Morris Chestnut (Legends) as top Miami pathologist Dr. Beaumont Rosewood, Jr., known for finding “the secrets in bodies that others usually miss.” A lover of life and an eternal optimist, Dr. Rosewood often finds himself at odds with the grouchy female detective (Jaina Lee Ortiz) he’s been saddled with — not that she doesn’t see the value in his skills. Starring: Morris Chestnut, Jaina Lee Ortiz,

Gabrielle Dennis, Anna Konkle,

Maggie Elizabeth Jones

Last Man Standing (S-ABC) Mike Baxter is the marketing director for an iconic outdoor sporting goods store. He loves to have adventures while he's traveling for work and, of course, he drives a pick-up truck. While Mike is king of the hill at work, he's the odd man out in a home that is dominated by women -- namely his wife, Vanessa, and their three daughters, 22- year-old Kristin, 17-year-old Mandy and 14-year-old Eve. After being a stay-at-home mom for years, Vanessa recently returned to the workplace and was quickly promoted (much to the dismay of her primarily male co-workers). As a result of Vanessa's increased work load, Mike is pulled into more hands-on parenting than ever before.

Starring: Tim Allen, Nancy Travis, Molly Ephraim, Kaitlyn Dever

CSI New York CSI: New York, the third incarnation of the CSI: Crime Scene Investigation franchise and the spin-off of CSI: Miami, is a crime drama about forensic investigators who use high-tech science to follow the evidence and solve crimes in The Big Apple. Detective Mack "Mac" Taylor is a dedicated and driven crime scene investigator who believes that everything is connected and for everyone there is a story. He and his partner, Detective Stella Bonasera, a workaholic and a jack-of-all-trades, share a passion for the job. They lead a team of experts amid the gritty and kinetic city that never sleeps.

Starring: Gary Sinise, Carmine Giovinazzo, Hill Harper, Eddie Cahill, Anna Belknap

Numb3rs We all use math every day…

Inspired by actual cases and experiences, Numb3rs depicts the confluence of police work and mathematics in solving crime.

An FBI agent recruits his mathematical genius brother to help solve a wide range of challenging crimes in Los Angeles from a very different perspective.

Starring: Rob Morrow, David Krumholtz,

Judd Hirsch

Essential X-Files Two FBI agents, Fox Mulder and Dana Scully work in an unassigned detail of the bureau called the X-Files investigating cases dealing with unexplained paranormal phenomena. Mulder, a true believer, and Scully, a skeptic, perceive their cases from stand points of science and the paranormal

Show creator Chris Carter has hand picked 20 episodes that he believes to be the “Essential X-Files”. Starring: Gillian Anderson, David

Duchovny, Mitch Pileggi

White Collar The third time turns out to be the charm for criminal Neal Caffrey. He has been eluding FBI agent Peter Burke for years, a run that finally comes to an end with his capture. But after the resourceful prisoner escapes from a maximum-security facility, then is nabbed once again by Burke, Caffrey suggests a different end-game: In return for freedom, he'll help the Feds catch long-sought criminals. Though skeptical, Burke soon realizes that Caffrey's instincts and insight are a rare commodity.

Starring: Matt Bomer, Tim DeKay,

Willie Garson

CHCH Weekdays TV classics and US simulcasts enhance CHCH’s daytime schedule.

Right This Minute

Videos first, before they go viral. Right This Minute brings you the stories behind the videos, with interviews and information you won't find anywhere else.

Starring: Charity Bailey, Christian Vera,

Gayle Bass, Nick Calderone, and

Oli Pettigrew

Creative Advertising

Opportunities

Content Integration & Promotions

- Creative, flexible, responsive & affordable

- Strong ability to create and share compelling content

- News editorial support & program integration opportunities

- Sponsorships, Promotions, Contests

Lower Third Ads on CHCH These 10 second graphic advertisements are a great way to get your brand noticed

in-show, over content while viewers are at their highest engagement level! Lower

third ads can be used to reinforce & build on your commercial campaign by

reminding viewers of your brand message or providing additional information like a

website address or call-to-action. They are high-impact and tough to miss or skip

over during prime time shows from 7-11pm or when watching CHCH by PVR!

Example:

Weekly Investment of:

$795.00*

Production Cost: $500.00

Investment

Multi-zone Ad Opportunity High Frequency Invasive Ads At An Affordable Rate

Est. Weekly

Impressions

A18+: 1,520,000

*Minimum two week investment

Source: Spring 2016 Estimates

• Become a part of our viewer’s regular daily routine

• 10 second L shaped unit airing 40 times per week during Morning Live (M-F 6a-10a)

• Logo/creative will appear at the bottom of the multi-zone area (highlighted below):

• CHCH’s Innovative consumer loyalty program - first of its kind for any TV broadcaster!

• Brand engagement = FREE rewards!

• Access 30,000+ highly engaged members

• Reach CHCH audience with TV promos, Morning Live mentions, digital impressions, newsletter & e-blasts to subscribers, opt-in database & more!