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7/26/2019 Characteristic of Menu
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CHAPTERCHARACTERISTIC OF MENU
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ISSUES TO CONSIDER IN MENU
PaperPrintColorBalanceVarietyCompositionDescriptie copy
Tr!t"#in men!Men! la$elin%&istin% o' itemsSi(eCoer )esi%n
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Paper
*"en c"oose paper men! planner m!st+ei%" 'o!r 'actors,- Stren%t"- Te.t!re
- Color
- Opacity /property o' paper t"at minimi(e t"e
0s"o+#tro!%"1 o' printin% to t"e $ac2 si)e o' as"eet3
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T"e print o' men! s"o!l) $e s!''iciently lar%e an) printin easy to rea)3
T"ere are many style o' type3 T"ree commons typeare,
- Roman Type, Com$ination o' t"ic2 an) t"in lines3 Easy torea)3 S"o!l) $e !se) in )escriptie copy on t"e men!3
-Modern Type, Not "ae t"ic2 an) t"in lines3 Its letters aret"ic2 $loc2 letters3 Use) 'or "ea)in% an) s!$"ea)in% on men!3
- Script type, &oo2 li2e "an) +ritin%3 Di''ic!lt to rea) an) only!se 'or "ea)in%s an) s!$"ea)in%s on t"e men!3
Type si(e start 'rom 4 to 567 points3 Most men! s"o!l) $e )oneat least 57 points3
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T"e color o' type is important3 Types"o!l) $e )ar28 $ac2%ro!n) s"o!l) $e
li%"t3 Reerse type, Type is +"ite8$ac2%ro!n) )ar23
Variation o' type'aces,- Lowercase Letters / Sma etters! !se) 'or)escriptie copy3
- Uppercase Letters / Lar"e Letters8 !se)"ea)in% an) s!$"ea)in%s3
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Coor
Color selecte) on men! s"o!l) %oto%et"er3
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#aance
Men! $alance, n!m$er o''erin%s in eac"cate%ories is proportionately $alance)
$ase) on t"e resta!rant9s concept3
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$ariety
Diersity o' 'oo) o''erin%s +it"in eac"cate%ory incl!)e pro)!ct8 'oo)
temperat!re an) coo2in% tec"ni:!e3
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Composition
Ho+ +ell certain acco!trements %o +it"partic!lar entrees3 E.ample8 s+eet potato
e.cellent +it" "am3 Popoers are %oo)c"oice +it" roast $ee'3Eye appeal also ery important in
composition o' a men!3 E.ample8 a plateo' Ba2e) Ha))oc2 /+"ite;8 steam $roccoli/%reen; an) ste+e) tomato /r!$y re);%oo) color composition3
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Descripti%e copy
An e.planation "o+ item is prepare) an)sere)3Its "elp to sell an item on t"e men!3Entr
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Tr&t' in Men&
Acc!rately )escri$e3 Fines8 co!rt e.pensesan) ne%atie p!$licity can res!lt i'
resta!rant iolates s!c" la+s3E.ample8 T"e National Resta!rant
Association p!$lis"e) 0Acc!racy in Men!1to assist men! planners in preparin%)escriptions t"at acc!rately represent t"eitems liste) on a men!3
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Men& La(ein"
Once resta!rant ma2es a n!trient or"ealt" claim re%ar)in% men! item8 it m!st
s!$stantiate t"at claim3N!trient claim ma2es a statement a$o!t
t"e presence o' a partic!lar n!trient in t"emen!3Healt" claim states t"at t"ere is a
relations"ip $et+een 'oo) item or a mealan) )isease preention3
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Listin" o) Items
Item s"o!l) $e present on t"e men! int"e or)er in +"ic" t"ey are cons!me)3Appeti(ers8 So!p8 sala)s8 entr
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Si*e o) Men&
&ar%e eno!%" to merc"an)ise t"e 'oo)items +it"o!t appearin% cro+)e) on t"e
pa%e3Too lar%e men! +ill $e a+2+ar) to
"an)le3
Most pop!lar si(e > 5=7 inc"es $y 55inc"es3
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Co%er Desi"n
Coer s"o!l) re'lect t"e )
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THE END
THAN? @OU
HAPP@ &EARNIN AND OOD &UC?
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