Chairman: Jill Lux Committee Members: Cathy Linder & Gayle Moreland 1

PUBLIC RELATIONS 2014 - 2015

Chairman: Jill Lux

Committee Members:

Cathy Linder & Gayle Moreland

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Lighting the Way for Veterans

As the largest women's organization in the world, the Department of Florida is going to Light the Way for Veterans this year.

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Promoting the Auxiliary

We as members can “shine”

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Give a gift subscriptionGive gift subscriptionsIf your Post/Unit has a monthly newsletter, leave a copy

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Create a websiteCreate a website for the unit or the Legion

family.

Communicate and involve all auxiliary members

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Social Media

Promote a positive image of the American Legion Auxiliary

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Social MediaUtilize Facebook by posting meeting dates and times.

Post pictures of the great work you are doing.

Take action shots or still shots

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Ring Your BellThe “Ring Your Bell” contest is designed to promote the importance of media attention

Units will receive points

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Ring Your Bell ContinuedUnits will keep a notebook or digital fileInformation will be forwarded at mid-year

and year-end. Department chairman will offer a plaque.

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Department AwardsMarie Weisbrod Trophy will be awarded to the unit

reporting the most outstanding “single” Auxiliary program receiving TV coverage.

The Maude Hollowell Trophy will be presented to the unit who submitted the Press Book, which was judged “Best All Around”.

Press Book rules can be found in your 2014 – 2015 Unit Guide.

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National AwardsNational has an award for “Outstanding PR

Program”Unit award: Program Emphasis – Best Media

Coverage

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National AwardsUnit Award for Digital Diva.

Unit Award for new website launch.

Junior Public Relations Award

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Please remember:Remember the 5 important W’s. Who, what, where,

when and why.When submitting newspaper articles, you MUST

submit the whole page with name of newspaper and the date.

Lastly, when submitting entries for awards, use the name of your unit and location listed in your unit guide.

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ResourcesSome of the resources are as follows:ALAforveterans.orgPublic Relations Guide and Tips for Volunteer

RecruitmentAP Stylebook: www.apstylebook.com

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