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Corporate identity system for Celtycs
Citation preview
Celtycs
CeltycsCorporate identitySystem
February 2003
Celtycs Corporate Signature - Standards of applications
Celtycs
Contents
* Creating a cinsistent brand identity ......................................................3
* Logo in full color ..................................................................................5
* Logo in single color ..............................................................................7
* Logo in black & white ...........................................................................9
* Clear space around the logo..................................................................10
* Incorrect use of logo.............................................................................11
* Typography.......................................................................................... .13
* Color palette..........................................................................................14
2
CelCreating a consistent brand identity
The Celtycs brand is one of the company's most precious assets. The Corporate Signature is an
important component that helps to energize and invigorate the brand.
The graphic elements of the Celtycs corporate identity system-the Celtycs Corporate Signature, the
signature colors and the typeface-are among the most valuable marketing and communications
tools we have. When used properly, these elements support a carefully designed corporate identity
system: they allow us to speak with one voice in the marketplace.
These standards provide the building blocks for supporting Celtycs's corporate identity system.
They are designed to help you apply the Celtycs Corporate Signature correctly and consistently
across all media.
Celtycs
3
Celtycs4
Celtycs
PMS 3015CC100 M23 Y0 K18
PMS 179CC0 M79 Y94 K0
PMS 382CC30 M0 Y94 K0
PMS 122CC0 M18 Y83 K0
Celtycs
Celtycs35mm
Logo (full color)
Celtycs
minimum width
Full Color reverse logo
5
Celtycs6
Celtycs
PMS 3015CC100 M23 Y0 K18
Celtycs
Celtycs35mm
Logo (single color)
Celtycs
minimum width
Single Color reverse logo
7
Celtycs8
Celtycs
Celtycs35mm
Logo (black & white)
Celtycs
Celtycs
100% Black60% Black
40% Black
20% Black
minimum width
Black & White reverse logo
9
Clear space around thelogo
Celtycs45
Celtycsx
x
x
Celtycsx
x
x
x
10
Incorrect use of Logo
The Celtycs signature is one of the Celtycs's most valuable corporate assets and the equity in the
Celtycs identity must not be depreciated in any way. Adhering to the guidelines will ensure proper
reproduction and application of the Celtycs Corporate Signature. The examples below and on the
following pages illustrate some of the most common application errors.
Celtycs Celtycs
Celtycs Celtycs
Do not stretch condense or distort the signature in any way.
Do not replace the Celtycs logotype with another typeface.
Do not alter the proportions between the logo graphic element and the logotype.
Do not alter the relationship between the logo graphic element and the logotype. 11
Incorrect use of Logo (continued)
Celtycs Celtycs
Celtycs CeltycsCeltycs
Do not enclose the logo in another shape. Do not alter the colors between the logo graphic element and the logotype.
Do not place any graphic elements in close proximity or around the logo.
Do not use logo in outline form.
12
Typography
Much of what gives Celtycs its unique look and style are the corporate type font families which are
part of the core identity. Use only these typefaces for Celtycs corporate communications, including
legal copy, proposals, brochures and data sheets, manuals, stationery, signage, tradeshow graphics,
corporate website, Powerpoint presentations and conference materials.
Logo signature and headlines
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtU
uVvWwXxYyZz &1234567890
Subheads & body copy
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtWwXxYyZz &1234567890
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtWwXxYyZz &1234567890
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtWwXxYyZz &1234567890
Secondary font for Website body copy
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtWwXxYyZz &1234567890
Flareserif821 BT
Garamond
Times New Roman:
13
Color Palette
A palette colors has been developed, which comprise the unique color scheme. Consistent use of
these colors will contribute to cohesive look of the Celtycs brand Identity across all relevant media.
PMS 3015CCMYK 100/23/0/18RGB 0/113/159Hex #00719F
PMS 179CCMYK 0/79/94/0RGB 226/62/40Hex #E23E28
PMS 382CCMYK 30/0/94/0RGB 187/218/11Hex #BBDA0B
PMS 122CCMYK 0/18/83/0RGB 253/218/87Hex #FDDA57
14
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