CBS Sacramento Presents Beutler Air Conditioning and Plumbing QuinnMattingly - Beutler...4 Get to...

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CBS Sacramento Presents

Beutler Air Conditioning and Plumbing

Presented To: Jim / General Manager

Presented By: Quinn Mattingly / Account Executive

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Make more than just a splash

Reach 727,300 Home Owners 4.5 times

every month with Beutler’s message.

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GOAL #1:Deliver a compelling call-to-action to qualified homeowners in order to increase Beutler’s share of plumbing service in the market

GOAL #2:Keep Beutler Air Conditioning and Plumbing top-of-mind with a

high-frequency branding to enhance the call-to-action of plumbing

Objective

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Get to know the trusted team at Beutler Air Conditioning and Plumbing before they step foot in

your home!

On-Air

Beutler becomes a fixture on-air through

deep integration that, includes:

› KNCI, KYMX, KHTK

› :05 high frequency branding commercials

› :30 commercials

› :10 KHTK time clock reads

On-Site

Beutler’s local domination extends

throughout trusted CBSSacramento.com

› Streaming commercials capturing the

listen-at-work audience

Online

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Let’s Talk Strategy

• Address qualified listening audience

with KHTK Sports 1140, KNCI 105.1 and Mix 96.

• Activate qualified audience

with high frequency call-to-action commercials.

• Keep Beutler top-of-mind

with short duration, high frequency branding

commercials every hour MWF.

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Campaign Elements

ON-AIR:

60 :30 call-to-action commercials Tu/Th (KHTK, KNCI)

Once every 2 hours in prime

108 :05 branding commercials MWF (KNCI)

Once every hour in prime

200 :10 Time Clock reads (KHTK)

ONLINE:

60 :30 streaming commercials M-F

INVESTMENT:

$10,360 per month

6 month commitment

Bonus: First Book Campaign

Presenting Status

• Your company will be recognized in a minimum 250 on-air promotional announcements across the

CBS Radio Sacramento five station cluster as a presenting sponsor.

• Your company will be recognized as a sponsor of the CBS First Book program, July-Sept, 2014 with

a short 5 second sonic sounder at the front of your commercial messages airing on our radio cluster.

• 10% of your incremental investment to CBS Radio will be returned to Eco Media to help fund the

First Book program.

• Your company will be invited on-site to present brand new books to students and engage in

interactive reading parties.

• Your company will be included in local press releases.

• Your company will be included in social media promotion of this initiative, i.e. Facebook, Twitter,

Instagram, etc.

Investment: $20,000 incremental media advertising

(incremental or new business spend with CBS Radio Group, July - Sept, 2014.)

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Take the plunge with CBS

Radio!

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APPENDIX

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KNCI Duration Spots

/wk

Tu/Th 6a-7p :30 10

MWF 6a-7p :05 36

M-F 6a-7p (streaming)

:30 10

KHTK Duration Spots/

wk

Tu/Th 6a-7p :30 10

M-F 6a-9p(Time Clock, 2x month)

:10 100

M-F 6a-7p (streaming)

:30 10

Total Reach:

435,200 persons/month

Target Demo Reach:

300,500 persons/month

Frequency:

5.2/month

With this schedule, over 300,000 home owners 25+ will hear YOUR message 5.2 times every month.

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Qualitative Used: Homeowners 25+

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Confidentiality Notice

CBS RADIO Confidentiality Notice The following pages contain

proprietary information of CBS RADIO and are to be used by the

recipient solely for the purpose of evaluating a transaction or

business relationship with CBS RADIO. This proprietary information

should be kept confidential and is not to be distributed, disclosed, or

disseminated to third parties.