Catcha Digital Training Snacks 2013

AGENDA

MSN EDITORIAL

ROADMAP

CHANNEL RESTRUCTERS

JOIN THE CONVERSATION

SKYPE

RICH MEDIA: NEW AD

UNITS

WINDOWS 8-AIA UPDATES

CATCHA DIGITAL

VIDEO NETWORK

CATCHA DIGITAL AD

EXCHANGE

LOWYAT.NET UPDATES

MSN MALAYSIA EDITORIAL ROADMAP

Dec 2013 Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 June 2013

Entertainment Awards Season 2013

We Love K-POP!Korean Buzz Channel Re-design + MAMA

We Love K-POP!Golden Disk Awards 2013

Movies 2013

Specials Christmas Special 2012

Chinese New Year & Valentines Special2013

Mother’s Day Special Father’s Day Special

Year in Pictures 2012

Motoring Motor-HeadsDetroit Motor Show

Motor-HeadsGeneva Motor ShowMalaysian F1 Special

Motor-HeadsShanghai Motor Show

Sports European Football Season

F1 Season

Travel New Travel Channel with Wego

Lifestyle Fashion Week S/S

News Elections (Tentative)

MSN MalaysiaChannels

MSN MSN MSN MSN MalaysiaMalaysiaMalaysiaMalaysia

Home PageHome PageHome PageHome Page

NewsNewsNewsNewsTech Tech Tech Tech

SportsSportsSportsSportsMotoringMotoringMotoringMotoring

MSN ManMSN ManMSN ManMSN ManLife & StyleLife & StyleLife & StyleLife & Style

TravelTravelTravelTravelMakanMakanMakanMakan!!!!

EntertainmentEntertainmentEntertainmentEntertainmentJuiceJuiceJuiceJuice

VideoVideoVideoVideo MMMMoooorrrreeee ((((SSSSppppeeeecccciiiiaaaallllssss))))

Join The Conversation

Skype

On Skype, human beings are being human again

They lean in, open up and connect

Over half use Skype twice a week or more1

Source: 1. comScore Marketing Solutions Brand Survey June-July 2012 2. Skype user research, July 2012, conducted by Ipsos MediaCT on behalf of Microsoft

Half of Skype sessions last more

than 30min2

For frequent, long, engaging conversations

Users feel Skype is a more

personal experience than Facebook or Twitter2

Integration with social networks

Not only can users import their Facebook contacts, see their Facebook wall and update their status, they can also take action through Skype.

Plus, did you know?

Skype powers Facebook video calling.

Skype audience is large, mobile and growing

Malaysia: 560,7692 daily users35% growth since YOY

280M UU,1 with 200M+ ad impressions

delivered per day267M+ mobile users3

100% Y.o.Y2 growth

Skype is growing

twice as fast as the

world’s population.2

1. comScore Media Metrix, Q1 2012, Skype App 2. Skype Internal Data, global April 2012. 3. Skype Internal Data – total mobile audience

Malaysia: 492,2053 daily users213% growth YOY

1.9MMunique visitors2

21%more likely to have completed post graduate studies1

19%more likely to be a decision maker1

48%female2

52%male2

Skype Reach in MALAYSIA

They are young and socially active

43% are 15-2421% are 25-3420% are 35-449%are 45-547% are 55+1

Source: 1 comScore Media Metrix Oct 2012, : 2 comScore Segment Metrix Oct 2012

88% of Skype users have a social media profile2

Skype Opportunities

Reach this large and engaged audience

interested in your brand

Conversation ad

*Skype Internal Data, Aug, 2012.

• Get into the conversation in an exclusive, uncluttered space

• Be in the 1B daily, global Skype to Skype audio calls*

• See proven results+37.1% in purchase intent +23% in intent to recommendation+22% in brand site visitations

• 300x250

• Rich media-capable

• Non-intrusive: non-audio and non-expandable

• Current refresh rate of once per five minutes

Specs

Source: comScore Marketing Solutions, Brand survey analysis, June - July 2012

Conversation ad

*Skype Internal Data, Aug, 2012.

• Get into the conversation in an exclusive, uncluttered space

• Be in the 1B daily, global Skype to Skype audio calls*

• See proven results+37.1% in purchase intent +23% in intent to recommendation+22% in brand site visitations

• Creative example - retail

• 300x250

• Rich media-capable

• Non-intrusive: non-audio and non-expandable

• Current refresh rate of once per five minutes

Specs

Source: comScore Marketing Solutions, Brand survey analysis, June - July 2012

Mobile Contact and Chat screens• Increase frequency at the right time with relevant brand messages to

your audience as they connect with family & friends throughout their day

• Increase Reach 15% of Skype users only connect via mobile

• Grow your audience! Mobile audience is growing at >100% YoY

Specs

• 320x50 and 640x100

• Roadblocks, ROS and clickable CTA

• High visibility placements: Contact and Chat screens

• Available on iPhone only*

Source: Skype Internal Data, % Mobile Connected Users, Total Audience, March 2012

• 650x170` expands to 650X340

• Rich media, video and image galleries

• Avail via impression or sponsorship

buys

Skype Home masthead banner

Specs

• Be where Skype users go throughout the day for friend, status, and starting conversations

• Skype users can integrate their Facebook feed into their Skype homepage

• See proven results +26% in purchase intent +17% in intent to recommendation+20% in brand site visitations

• Creative example: Retail / Video

Source: comScore Marketing Solutions, Brand survey analysis, June - July 2012

Skype Home display 300x250 *Skype Internal Data, Aug, 2012.

• Be seen on the first home screen a user sees when they return to Skype throughout the day

• Take advantage of the impact and reach that the Skype Home screen has to offer

• Creative example : CPG

Specs

• 300x250 option to expand to 300x500

• Rich media capable

• Self-playing video, user initiated audio capability

• Premium takeover or ROS

• Targeting – Demo, Geo

Skype + Homepage = Even better together

• Ensure your client is where Skype users go throughout the day

• Take advantage of users’ Facebook integration

• Extend your reach by Extend your reach by Extend your reach by Extend your reach by 82% 82% 82% 82% when you add Skype to your MSN Homepage buy

Source: comScore Audience Duplication, October 2012

• MSN is avail on an impression or sponsorship basis

Specs

TELECOMMUNICATIONGlobal Benchmark : 0.17 ( MY Avg CTR : 0.2 )

Global Benchmark IR : 1.69 (MY Avg IR : 17.86)

FMCG: FAST FOODGlobal Benchmark : 0.17 (MY Avg CTR : 0.3)

Global Benchmark IR : 1.69 (MY Avg IR – N/A yet)

TRAVEL & TOURISMGlobal Benchmark : 0.17 (MY Avg CTR : 0.2)

Global Benchmark IR : 1.69 (MY Avg IR – N/A yet)

MOBILE DEVICESGlobal Benchmark : 0.17 (MY Avg CTR : 0.3)

Global Benchmark IR : 1.69 (MY Avg IR – N/A yet)

Rich Media New ad units

29

•‘Focus’ Video Ad UnitConcentrate and hold user attention

• Run of site, expandable 300x250 video ad unit

• 3 second roll over count

• Shaded frame video player to focus user attention

• User initiated HD and full screen options

• Only applicable on MSN Homepage. Channels Homepage (TBC)

Microsoft Windows 8

• Launched globally 26 Oct

• Beautiful, fast and fluid

• Designed for work or play

• A new world of apps

And areGettingBigger

Worldwide

Largest Potential Market for Apps

Units Since Launch of Windows 7 as of March 2012, IDC

Windows 8Ads-in-Apps

• Beautiful, relevant and useful

• A no-compromise experience

• Unprecedented reach

MSN for Windows 8

© Microsoft Confidential |

One new and improved MSN

The New MSN portfolio – Malaysia

MSN CLASSICLive Today• Today’s MSN• Standard experience for

everyone except Windows8/IE10 users

• Will continue to be vast majority of PV volume through FY13

MSN for Windows 8Launching January 17• Browser experience, not

downloadable app• Available exclusively to Windows

8/IE10 users• Default HP for IE10• Also referred to as MSN TMX and

TMX for IE10• Projected to represents 9% of the

Page Views in FY13

MSN for Windows 8 AppETA: Early February• Downloadable app available in the

Win 8 app store• Expected to be relatively low volume

Time for a break

Catcha Digital Video Network

80% of consumers in Malaysia stream/download online video on a monthly basis*

42% of consumers in Malaysia view online videos more than once a day*

Online video ad revenue is forecasted to grow to US$11b globally by 2016**

*Source: Nielsen, Apr 2012** Source: 2011 Magnaglobal Global Media Forecast

• MSN Video Channel + 1000’s of premium publisher sites

• Reach your audience through advanced targeting

• Over 30m pre-roll streams available per month & growing!*

• Reach of over 2m unique users per month*

• Pre-roll and In-stream advertising opportunities

• Site lists available

• Automatic optimisation

• Detailed reporting for each campaign

*Source: SpotXchange research Jan 2013

Automatically “steers” campaigns to best

audiences

Better analytics and performance reports

Advertisers find and reach their top audience groups

More video ad interactions for

lower cost

Catcha Digital Advertising Exchange

*Source: Brandscreen Q3 2012

*Business Insider http://www.businessinsider.com/dollar-numbers-for-realtime-bidding-in-digital-advertising-2012-6?utm_source=alerts#its

-already-20-of-all-display-2

Advertisers want transparency, control, efficiencies and direct access to the inventory they buy

Real Time Bidding advertising revenue represented over US$2b in 2012……*

….which equals over 20% of all display advertising revenue*

APAC revenue driven by RTB exchanges is expected to reach US5.2b by 2015!**

Advertising Exchanges are changing the way advertisers buy –Real Time Bidding (RTB)

A MARKETPLACE WHERE INVENTORY IS ….

IN REAL TIME…

IN AN AUTOMATED MANNER

AUCTIONED OFF …

ON AN IMPRESSION BASIS…

Tech Partners

Demand Side Platform(DSP)

Demand Side Platform(DSP)

Channel Partners

Ad Networks

Agency Trading Desks

DEMAND/BUY SIDE SUPPLY

AdvertiserAdvertiser

AdvertiserAdvertiser

Advertisers

AdvertiserAdvertiser

AdvertiserAdvertiser

AdvertiserAdvertiser

1. Publishers lists inventory on Exchange, defines rules

2. DSP evaluates impression in real-time against advertiser goals, submits bids

3. Exchange picks winning bid of the auction, serves impression

Independent Agencies

Advertising Exchange

Advertiser Benefits

Better Returns

Consumer Benefits

Relevance & Safety

Publisher Benefits

Yield, Efficiency & Visibility

Reduce Waste

Better Efficiencies

Maintain brand safety through controls

Drive higher yield

Better Efficiencies

Inventory control

AD EXCHANGE IS A MATCHING ENGINE

ADVERTISERS PUBLISHERS

Advertising Exchange Offering

Bring your own ingredients and cook

MSN or Lowyat.net offeringPrepared Meal

Lowyat.net

18,161,934

31,118,943

42,756,780

47,672,230

55,711,788

59,652,767

-

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

2007 2008 2009 2010 2011 2012

Monthly Average Pageviews 2007-2012

391,052 918,626

1,775,687

2,184,485 2,569,031

5,256,145

-

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

2007 2008 2009 2010 2011 2012

Monthly Average Unique Visitors 2007-2012

Unique Visitors• Site registered an average of

5.2 million unique visitors per month in Jan-Dec 2012

• 141% UV increase since 2010!

Page Views• Site registered an average of

60 million page views per month in Jan-Dec 2012

• 25% PV increase since 2010!

• Be seen on lowyat.net new homepage

• Extend the campaign – to create consistency

Expandable catfish

Standard half page

Run on Forums

QUESTIONS?

THANK YOU