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CASE STUDYTHANITA PHAKCHAROEN
OverviewProblemPoint Of ViewSolution
User TasksLow-Fi WireframesUser TestingIterationFinal Design
ResearchCompetitive Analysis
Logo GuideColor SchemeTypographyIcons And IllustrationsButtons And Components
QuoteTarget AudiencePersona
SketchesPostersSocial Media Billboard Ads Ads
01INTRODUCTION
04ITERATIVE DESIGN
02RESEARCH
05 BRANDING DEVELOPMENT
03TARGET MARKET
06ADVERTISEMENT
TABLE OF CONTENTS
INTRODUCTION
Anten is a water emergency smart wristband working with the Anten mobile app to help people when they have a water emergency including three main functions: tracking, notification, and dashboard information.
Introduction
OVERVIEW
04
Introduction
04
Water emergencies are unpredictable. Many people drown and die in the water because they have a false sense of security. Also, it’s quite hard to help each other in those situa-tions.
PROBLEMS
Introduction
04
Investigate a way to keep ourselves safe from water emergencies by using wristband which contains a floating device and GPS inside to connect with mobile devices to noti-fy to other people.
SOLUTIONS
Tracking
Track where you and your friends are and what you and your friends feel when water
emergency’s happened.
Notification
Notify to other people when you have a water emergency
throung Anten’s app. Also, you can get notification to update
your friends status.
Dashboard
Dashboard information of you and your friends to get to know the basic information
and situation.
Introduction
04
KEY FEATURE
Introduction
04
PRODUCT
WORKING PROCESS
Working Process
04
RESEARCH
According to research, drowning causes death that essentially happens in a very short moment. The number of drowning victims is around 10 people a day, especially chil-dren and people who love doing water sports. The main factors are having a lack of swimming skills, obstacles, or accidental injury. In general, people have a reaction of time about 20-60 seconds before sinking under water. When this emergency happens, screamimg as loud as they can to get attention and trying to control their movements are the best statesies they can do. However, most people are paniced when they are in an emergency. Controling themselves is the hardest thing they can do. Thus, having a life jacket or a floating device are the best prevention even though they have good swimming skills or there are many lifeguards around.
The first step of the design process is asking questions such as what is the problem I have and need to solve. Then, I also asked people with the same question to get more ideas. Thus, I picked an idea to help people when they have a water emergency by connecting a smart wristband with other devices. There are drown-ing wristband devices which can help people float in the water when they have a water emergency. How-ever, these devices have some issues such as they can’t connect and notify other people, and they have a limited time to float. In an emergency, help may not arrive in time. Thus, I decided to improve this idea by creating an app which will connect to a smart wrist-band to access basic information espeacially when a water emergency happens.
Secondly, I brainstormed and created hand sketches in my notebook to collect ideas and functions.
Lastly, I transferred the ideas from hand sketches into digital ones. Also, I have arranged and adjusted digital sketches to the final design and created a mock up by using Adobe Photoshop, Adobe Illustration, and Adobe After Effects. The three design decisions I have for this app are to present them in the calm tone and contrast them with bright color such as orange. Seconly, I would like to create a simple but useful interface. Lastly, It should be easy to access.
Working Process
04
WORKING PROESS
Working Process
04
BRIANSTORMING
Tools I have used during this whole project including hand sketches, wireframe design, final design, and creating a mock up.
Working Process
04
TOOLS
TARGET MARKET
Target Market
04
TARGET AUDIENCE
Mother and daughter Water sport lover
Target Market
04
PERSONAS
Lisa & Alice
ABOUT
BEHAVIOR GOALS FRUSTRATIONS
“Alice is my heart. She loves swiming and playing at the beach. We always enjoy our weekend there”
Age: Lisa - 35 years old /
Alice - 10 years old
Gender: Female
Location: Miami
Education: Master’s degree in Nursing /
Elementary school
Occupation: Nurse and freelancer /
Student
Income: 130K per year
Lisa and her daughter, Alice, live in Mi-
ami with family. Typicallty, after work,
Lisa waits for Alice learning to swim
at her school. Alice loves swimimg so
much. Almost every weekends, Lisa
brings Alice to the beach near their
house to play and relax.
1. I would like my daughter and I to be
safe when we go swimming, playing at
the beach, or taking water cruise.
2. I would like to know immidately if my
daughter has an accident whether swim-
ming in a pool or in the ocean.
3. I would like the fastest way to prevent
water accidents.
1. Alice is too young to take care of her-
self.
2. There are few lifeguard at thebeach
compared to people at the beach.
3. I don’t think I can hold my daughter
for a long time if we have an accident.
Target Market
04
PERSONAS
Andrew
ABOUT
BEHAVIOR GOALS FRUSTRATIONS
“Surfing and water sports are my life. It’s so much fun, but at the same time it can cause an injury. Also, an accident can happen at anytime.”
Age: 29 years old
Gender: Male
Location: Los Angeles
Education: Bachelor’s degree in Engi-
neering
Occupation: Senior Industrial Engineer
Income: 108K per year
Andrew is a senior industrial engineer
living in Los Angeles. Everytime he has a
day off, he usually goes surfing at Malibu
beach with his friends.
1. I would like to be safe whenever I surf
or do water sports.
2. I would like my friends or people know
if I have an accident and to help me as
fast as they can.
1. When I had an accident, there was no
way to contact people on the beach. I
could only wait for someone to notice me
in the ocean. Fortunately, lifeguard at the
beach saw and quickly help me.
2. Sometimes, help is slow.
ITERATIVE DESIGN
Iterative Design
04
INFORMATION ARCHITECTURE
Working Process
RESEARCH
STORY
Andrew wants to connect with his friends because they are going
to do surfing in an hour. He would like to add them by using their
number.
Home Click Add button Find Friends
Add them Click Done Button
CommunityPage
Iterative Design
04
SKETCHES
Iterative Design
04
SKETCHES
Iterative Design
04
WIREFRAMES
Iterative Design
04
WIREFRAMES
Iterative Design
04
WIREFRAMES
Iterative Design
04
WIREFRAMES
Iterative Design
04
FINAL DESIGN
Iterative Design
04
FINAL DESIGN
Iterative Design
04
FINAL DESIGN
Iterative Design
04
FINAL DESIGN
BRANDING DEVELOPMENT
Branding Development
04
LOGO
BASIC LOGOTo present the Anten logo, we combined three key ideas including a swim ring, a pin icon, and a lower case ‘a’ together. The swim ring represents a floating device which can help people when they have a water ?emergency. The pin icon covey location of emergency. The lower case ‘a’ came from the Anten. Also, we use orange color for the Anten logo which means warmth and balance. On the other hand, the orange color was inspired by an emergency swim ring and life jacket.
KEY IDEA
Swim ring Pin icon Lowercase ‘a’
Branding Development
04
LOGO
Branding Development
04
LOGO
Branding Development
04
TYPOGRAPHY
TYPEFACE
Typography is an essential part of Anten. We use Archivo typeface, bold, to express the feel-ings of being strong and secure. We also use Karla typeface, regular and bold, to communi-cates the feeling of friendlyness and calmness.
Branding Development
04
COLOR
COLOR PALETE
Anten uses orange as the primary color of the logo and components to emphasize important elements. The secondary color is a blue gray tone. We use this tone to calm our feelings.
Branding Development
04
ICONOGRAPHY
Branding Development
04
ILLUSRATIONS
Branding Development
04
UI ELEMENTS
Branding Development
04
SOURCES
- http://connectedarena.com/e-fun-launches-nextone-hrm-enabled-fitness-tracker/
- https://www.cdc.gov/homeandrecreationalsafety/water-safety/waterinjuries-factsheet.html
- https://en.wikipedia.org/wiki/Drowning
- http://www.designindaba.com/articles/creative-work/kingii-water-wearable-can-save-you-drowning
https://unsplash.com/
THANK YOU
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