Case Study: Pre-Merger Product Assessment

USA502 Mace Blvd, Suite 15Davis, CA 95618United StatesTele: (+1) 530-792-8400

BACKGROUND

CHALLENGE

IMPACT

The Client is a large conglomerate with a successful division in medical diagnostic and healthcare IT. The healthcare IT group wanted to expand its eHealth offering through acquisitions. One target company was being considered for its technology and existing customer base.

During the evaluation and negotiation period, the Client needed to confirm the validity of the claims made by the target company. This due-diligence process required an external party to assess the target company’s customer experience including satisfaction with the product and services.

SOLUTIONThe MarkeTech Group (TMTG) was asked to conduct a swift customer satisfaction study. While the customer was the acquiring company, The MarkeTech Group had to work with the target company to obtain their customer list and the necessary endorsement. The Group was also not to create problems within the customer base.

In a two week time frame, The MarkeTech Group designed a questionnaire, collected data from 50 sites, and compiled and interpreted the information. The acquiring company was re-assured in terms of product and customer satisfaction, and ended up completing the merger.

EUROPE / FRANCE3 rue Emile Péhant

44000 NantesFrance

Tel: +33 (0)2 72 01 00 80www.themarketechgroup.com

MARKET

METHODOLOGY MIX

South AmericaEurope

Qualitative ResearchStrategic Consulting

Quantitative

Asia

PROFILECLIENT TYPE

PROJECT CATEGORY

PRODUCT CREATION

LAUNCH PREPARATION

Medical DeviceMedical Imaging

Medical DiagnosticsMedical IT/eHealth

BiotechnologiesPharmaceuticals

Technology AssessmentOpportunity Analysis

Customer and Product RequirementsProduct Concept Testing

Segmentation AnalysisBrand Positioning

Packaging and Materials Testing

Go to Market PlanningPricing

PRODUCT MONITORINGCustomer Satisfaction and Loyalty

Post Launch Acceptance

MARKET RESEARCH AND PLANNINGCustom Market Analysis

Market Mix Analysis

Pre-merger ProductAssessment

TECHNOLOGY GO / NO GO

North America