CarSeeker Presented by: Tonya Clay tclay@tricities.com Phone: (423)426-1147

CarSeekerPresented by:

Tonya Claytclay@tricities.com

Phone: (423)426-1147

• The Power of Complementary Media

Agenda

• CarSeeker Solution

• Cross Media Promotional Plan

• Harnessing the Power

The Power of Complementary Media

Why the Bristol Herald Courier and WJHL?

• WJHL covers 17 counties

• Bristol Herald Courier covers from Sullivan County,TN to Bland County, VA

• Together, they reach nearly 360,000 households regularly

• Together, they bring you the best in internet advertising for Northern TN and Southwest VA

Why the Internet?

• The affluence of its audience

• Its ability to expand reach and coverage

• It effectiveness as the prime marketing vehicle to reach consumers at work:– The internet is 5 times more effective than television at

reaching consumers during the day

• Fortune 500 companies accounted for half of the top 20 online advertisers in 2002

Automotive shoppers continue to turn to the Internet when looking for a vehicle.

Why the Internet?

Source: J.D. Power and Associates 2000 New Autoshopper.com Study

40%

54%

62%

1999

2000

2001

Percent of Internet users visiting at least one automotive Web site.

Why the Internet?

42%

75%

89%

Dealer Sites

ManufacturerSites

IndependentVehicle Info. Sites

2000

1999

Source: J.D. Power and Associates 2000 New Autoshopper.com Study

Why the Tri-cities Online Audience?

• 76% of those surveyed use the internet to acquire info on merchandise they’re looking to purchase

• 28% are looking to purchase a new/used vehicle in the next twelve months

• Over 40% are willing to travel up to 60 miles to purchase a vehicle

Source: Media General Readership Survey

Why TriCities.com?

Source: Site Catalyst - Jan ’03 to April ‘03

– wjhl.com• Average Monthly Page Views – 500,000

• Average Monthly Unique Visitors – 32,264

• Average Page Views per Unique – 9.5

•Combines the power of two sites into one portal:

–bristolherald.com• Average Monthly Page Views – 600,000

• Average Monthly Unique Visitors – 55,459

• Average Page Views per Unique – 11.4

•COMBINED: OVER 1,100,000 Page Views MONTHLY

AND 110,000 UNIQUE USERS PER MONTH

It’s all about the Auto Dealers…

What Is CarSeeker?

• Providing more than leads• Driving qualified, local buyers to your dealership in four ways:

• Phone

It’s all about the Auto Dealers…

What Is CarSeeker?

• Providing more than leads• Driving qualified, local buyers to your dealership in four ways:

• Phone• Email

It’s all about the Auto Dealers…

What Is CarSeeker?

• Providing more than leads• Driving qualified, local buyers to your dealership in four ways:

• Phone• Email

• Web Site

It’s all about the Auto Dealers…

What Is CarSeeker?

• Providing more than leads• Driving qualified, local buyers to your dealership in four ways:

• Phone• Email

• Web Site

• Walk in

• Providing easy access to dealer inventory and local classifieds

It’s all about the customer...

What Is CarSeeker?

It’s all about the customer…

What Is CarSeeker?

• Providing 3 ways to search for their next car:

1) By dealer

It’s all about the customer…

What Is CarSeeker?

• Providing 3 ways to search for their next car:

1) By dealer

2) By make/model

It’s all about the customer…

What Is CarSeeker?

• Providing 3 ways to search for their next car:

1) By dealer

2) By make/model

3) By price

It’s all about the customer…..

What Is CarSeeker?

• Providing the tools to make an educated decision or to get more information

Search results allow you to sort by…

The CarSeeker Solution

1) Year2) Seller3) Make/Model4) Price5) Color6) Mileage7) Distance the dealership is

from your starting zip code.8) You can even select your

favorites for side by side comparison

The CarSeeker Solution

Dealer Reporting

• Monitor Your ROI

• Measure your:– Top models

– Top zip codes

– Top price categories• Monitor total traffic to your dealership

through:– Phone Leads– Email Leads– Dealer Web Site– Walk ins

Accessibility Comfort

Trust

It’s All About Relationships

Cross Media Promotional PlanAdvertisements in the Bristol Herald Courier and on

WJHL promoting CarSeekers online!

Cross Media Promotional PlanWeekly Internet banners on TriCities.com promoting CarSeeker Online.

WJHL TV Bristol Herald Courier

BillboardsTriCities Movie Theatres

Harnessing the Power

2004 CarSeeker Rates - $299 per *Dealership with a one year contract

• Multi Dealer Discounts Available• $350 with 6 month contract• $425 month to month

*A Dealership equals an inventory pull.